United Technology SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 2244

SWOT Analysis of United Technology with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

United Technology

Parent Company

United Technology Ltd




Aerospace and Systems Industries

Tagline/ Slogan

You can see everything from here


Reliable and efficient solutions over diverse fields



Aerospace, Automation Industries, Control and Process Industries

Target Group

Industrial and Domestic users of elevators and escalators, climate control industries (HVAC), Aircraft manufacturers and operators, military equipment manufacturers, users of life support system


Game-changing technologies and products that provide greater energy efficiency

SWOT Analysis


1. Strategically balanced portfolio of products and revenue streams
2. Robust research and development capabilities with a workforce exceeding 200,000 employees
3. Industry recognition and one of the largest conglomerates in the US

4. Efficient and reliable mergers and acquisition capabilities

5. Facilities in 70+ countries and presence in more than 180 countries

6. It has production facilities for defense equipment as well


1. Heavy dependence on the US can be a concern
2. Considerable debt obligations affect financial growth


1. Positive outlook for aerospace and defense sector
2. Strategic acquisitions
3. Surge in defense spending in emerging economies like China, India etc

4. Strong outlook for the global control systems market

5. Increasing demand for elevators and escalators in developing countries


1. Strict govt policies and environmental regulation affect operations

2. Economic fluctuations and currency devaluations affect the financial performance as it is an international company

3. Heavy dependence on few suppliers



1. CFM International

2. Honeywell International
3. Cobham plc

4. Rolls Royce

5. Lockheed Martin corporation

The table above concludes the United Technology SWOT analysis along with its marketing and brand parameters.


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