United Technology SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of United Technology analyses the brand/company with its strengths, weaknesses, opportunities & threats. In United Technology SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like United Technology to benchmark its business & performance as compared to the competitors and industry. United Technology is one of the leading brands in the conglomerates sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top United Technology competitors and includes United Technology target market, segmentation, positioning & Unique Selling Proposition (USP).

United Technology SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
United Technology Brand Analysis
Parent Company

United Technology Ltd

Category

Aerospace and Systems Industries

Sector

Conglomerates

Tagline/ Slogan

You can see everything from here

USP

Reliable and efficient solutions over diverse fields

United Technology STP
United Technology Segmentation

Aerospace, Automation Industries, Control and Process Industries

United Technology Target Market

Industrial and Domestic users of elevators and escalators, climate control industries (HVAC), Aircraft manufacturers and operators, military equipment manufacturers, users of life support system

United Technology Positioning

Game-changing technologies and products that provide greater energy efficiency

United Technology SWOT Analysis
United Technology Strengths

Below are the Strengths in the SWOT Analysis of United Technology:

1. Strategically balanced portfolio of products and revenue streams
2. Robust research and development capabilities with a workforce exceeding 200,000 employees
3. Industry recognition and one of the largest conglomerates in the US

4. Efficient and reliable mergers and acquisition capabilities

5. Facilities in 70+ countries and presence in more than 180 countries

6. It has production facilities for defense equipment as well

United Technology Weaknesses

Here are the weaknesses in the United Technology SWOT Analysis:

1. Heavy dependence on the US can be a concern
2. Considerable debt obligations affect financial growth

United Technology Opportunities

Following are the Opportunities in United Technology SWOT Analysis:

1. Positive outlook for aerospace and defense sector
2. Strategic acquisitions
3. Surge in defense spending in emerging economies like China, India etc

4. Strong outlook for the global control systems market

5. Increasing demand for elevators and escalators in developing countries

United Technology Threats

The threats in the SWOT Analysis of United Technology are as mentioned:

1. Strict govt policies and environmental regulation affect operations

2. Economic fluctuations and currency devaluations affect the financial performance as it is an international company

3. Heavy dependence on few suppliers

United Technology Competition
Competitors

Below are the top 5 United Technology competitors:

1. CFM International

2. Honeywell International
3. Cobham plc

4. Rolls Royce

5. Lockheed Martin corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to United Technology. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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