Smiths Group SWOT Analysis, USP & Competitors

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SWOT Analysis of Smiths Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Smiths Group

Parent Company

Smiths Group plc




Technology and services

Tagline/ Slogan

Bringing technology to life


Innovation and technological excellence



Engineered products, Medicine, Sensor, Electronic and radio, Aerospace

Target Group

Oil and gas, chemical, pharmaceutical, pulp and paper and mining industries, hospitals and laboratories, US Department of Defense, US Transportation Security Administration, and the UK Ministry of Defense, Industries using electronic and radio frequency devices


Global leader in the development, application and transformation of state-of-the-art technology into products and services that meet our customers’ evolving needs

SWOT Analysis


1. Operates in North America, Europe and Asia with 23,000+ employees
2. Has its presence in over 180 countries

3. Diversified customer base across multiple sectors with no customer accounted for more than 3% of the group's total revenue
4. Diversified revenue stream – John Crane Smiths Medical; Smiths Detection; Smiths Interconnect; and Flex-Tek

5. Globally spread production bases with a listing on London Stock Exchange


1. Legal issues with claims and has had final judgments against it in many cases, resulting into approximately substantial payment
2. Geographic concentration of revenue – US accounting for nearly half of total revenue
3. Decreasing revenue from Japan


1. New contracts help in generating incremental revenues
2. Favorable outlook for Smiths Interconnect business
3. Expansion opportunities into process instruments


1. Challenging economic environment in the US and Europe
2. Intense competition
3. Extensive regulations



1. 3M
3.Emerson Electric

4. Hitachi Ltd

5. Honeywell International

6. Omega Flex ltd


The table above concludes the Smiths Group SWOT analysis along with its marketing and brand parameters.


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