Smiths Group SWOT Analysis
Smiths Group is one of the leading brands in the conglomerates sector. Smiths Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Smiths Group:
Quick Glance:
Smiths Group Strengths
- Operates in North America, Europe and Asia with 23,000+ employees
- Has its presence in over 180 countries
- Diversified customer base across multiple sectors with no customer accounted for more than 3% of the group's total revenue
- Diversified revenue stream – John Crane Smiths Medical; Smiths Detection; Smiths Interconnect; and Flex-Tek
- Globally spread production bases with a listing on London Stock Exchange
Above are the strengths in the SWOT Analysis of Smiths Group. The strengths of Smiths Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Smiths Group Weaknesses
- Legal issues with claims and has had final judgments against it in many cases, resulting into approximately substantial payment
- Geographic concentration of revenue – US accounting for nearly half of total revenue
- Decreasing revenue from Japan
These were the weaknesses in the Smiths Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Smiths Group Opportunities
- New contracts help in generating incremental revenues
- Favorable outlook for Smiths Interconnect business
- Expansion opportunities into process instruments
Above we covered the opportunities in Smiths Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Smiths Group Threats
- Challenging economic environment in the US and Europe
- Intense competition
- Extensive regulations
The threats in the SWOT Analysis of Smiths Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Smiths Group SWOT analysis.
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About Smiths Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Smiths Group Overview | |
|---|---|
| Parent Company |
Smiths Group plc |
| Category |
Technology and services |
| Sector | |
| Tagline/ Slogan |
Bringing technology to life |
| USP |
Innovation and technological excellence |
| Smiths Group STP | |
| Segmentation |
Engineered products, Medicine, Sensor, Electronic and radio, Aerospace |
| Target Market |
Oil and gas, chemical, pharmaceutical, pulp and paper and mining industries, hospitals and laboratories, US Department of Defense, US Transportation Security Administration, and the UK Ministry of Defense, Industries using electronic and radio frequency devices |
| Positioning |
Global leader in the development, application and transformation of state-of-the-art technology into products and services that meet our customers’ evolving needs |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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