Smiths Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Smiths Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Smiths Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Smiths Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, Smiths Group is one of the leading brands in the conglomerates sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Smiths Group competitors and includes Smiths Group target market, segmentation, positioning & Unique Selling Proposition (USP).

Smiths Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Smiths Group Brand Analysis
Parent Company

Smiths Group plc

Category

Technology and services

Sector

Conglomerates

Tagline/ Slogan

Bringing technology to life

USP

Innovation and technological excellence

Smiths Group STP
Smiths Group Segmentation

Engineered products, Medicine, Sensor, Electronic and radio, Aerospace

Smiths Group Target Market

Oil and gas, chemical, pharmaceutical, pulp and paper and mining industries, hospitals and laboratories, US Department of Defense, US Transportation Security Administration, and the UK Ministry of Defense, Industries using electronic and radio frequency devices

Smiths Group Positioning

Global leader in the development, application and transformation of state-of-the-art technology into products and services that meet our customers’ evolving needs

Smiths Group SWOT Analysis
Smiths Group Strengths

Below are the Strengths in the SWOT Analysis of Smiths Group:

1. Operates in North America, Europe and Asia with 23,000+ employees
2. Has its presence in over 180 countries

3. Diversified customer base across multiple sectors with no customer accounted for more than 3% of the group's total revenue
4. Diversified revenue stream – John Crane Smiths Medical; Smiths Detection; Smiths Interconnect; and Flex-Tek

5. Globally spread production bases with a listing on London Stock Exchange

Smiths Group Weaknesses

Here are the weaknesses in the Smiths Group SWOT Analysis:

1. Legal issues with claims and has had final judgments against it in many cases, resulting into approximately substantial payment
2. Geographic concentration of revenue – US accounting for nearly half of total revenue
3. Decreasing revenue from Japan

Smiths Group Opportunities

Following are the Opportunities in Smiths Group SWOT Analysis:

1. New contracts help in generating incremental revenues
2. Favorable outlook for Smiths Interconnect business
3. Expansion opportunities into process instruments

Smiths Group Threats

The threats in the SWOT Analysis of Smiths Group are as mentioned:

1. Challenging economic environment in the US and Europe
2. Intense competition
3. Extensive regulations

Smiths Group Competition
Competitors

Below are the top 6 Smiths Group competitors:

1. 3M
2.Dover
3.Emerson Electric

4. Hitachi Ltd

5. Honeywell International

6. Omega Flex ltd

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Smiths Group. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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