Smiths Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Smiths Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Smiths Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Smiths Group to benchmark its business & performance as compared to the competitors, and make strategic improvements. Smiths Group is one of the leading brands in the conglomerates sector.

The article below lists the Smiths Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Smiths Group SWOT Analysis:

SWOT Analysis of Smiths Group

For Smiths Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Smiths Group Strengths

The strengths of Smiths Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Smiths Group :

1. Operates in North America, Europe and Asia with 23,000+ employees
2. Has its presence in over 180 countries

3. Diversified customer base across multiple sectors with no customer accounted for more than 3% of the group's total revenue
4. Diversified revenue stream – John Crane Smiths Medical; Smiths Detection; Smiths Interconnect; and Flex-Tek

5. Globally spread production bases with a listing on London Stock Exchange

Smiths Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Smiths Group SWOT Analysis:

1. Legal issues with claims and has had final judgments against it in many cases, resulting into approximately substantial payment
2. Geographic concentration of revenue – US accounting for nearly half of total revenue
3. Decreasing revenue from Japan

Smiths Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Smiths Group SWOT Analysis:

1. New contracts help in generating incremental revenues
2. Favorable outlook for Smiths Interconnect business
3. Expansion opportunities into process instruments

Smiths Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Smiths Group are as mentioned:

1. Challenging economic environment in the US and Europe
2. Intense competition
3. Extensive regulations

Smiths Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Smiths Group:

1. 3M
3.Emerson Electric

4. Hitachi Ltd

5. Honeywell International

6. Omega Flex ltd

Hence this concludes the Smiths Group SWOT analysis.

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About Smiths Group

Smiths Group Overview
Parent Company

Smiths Group plc


Technology and services



Tagline/ Slogan

Bringing technology to life


Innovation and technological excellence

Smiths Group STP

Engineered products, Medicine, Sensor, Electronic and radio, Aerospace

Target Market

Oil and gas, chemical, pharmaceutical, pulp and paper and mining industries, hospitals and laboratories, US Department of Defense, US Transportation Security Administration, and the UK Ministry of Defense, Industries using electronic and radio frequency devices


Global leader in the development, application and transformation of state-of-the-art technology into products and services that meet our customers’ evolving needs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Smiths Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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