Smiths Group SWOT Analysis

Published in Conglomerates category by MBA Skool Team

Here is a detailed SWOT analysis of Smiths Group covering strengths, weaknesses, opportunities and threats.

Smiths Group Strengths

  1. Operates in North America, Europe and Asia with 23,000+ employees
  2. Has its presence in over 180 countries
  3. Diversified customer base across multiple sectors with no customer accounted for more than 3% of the group's total revenue
  4. Diversified revenue stream – John Crane Smiths Medical; Smiths Detection; Smiths Interconnect; and Flex-Tek
  5. Globally spread production bases with a listing on London Stock Exchange

Above are the strengths in the SWOT Analysis of Smiths Group. The strengths of Smiths Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Smiths Group Weaknesses

  1. Legal issues with claims and has had final judgments against it in many cases, resulting into approximately substantial payment
  2. Geographic concentration of revenue – US accounting for nearly half of total revenue
  3. Decreasing revenue from Japan

These were the weaknesses in the Smiths Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Smiths Group Opportunities

  1. New contracts help in generating incremental revenues
  2. Favorable outlook for Smiths Interconnect business
  3. Expansion opportunities into process instruments

Above we covered the opportunities in Smiths Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Smiths Group Threats

  1. Challenging economic environment in the US and Europe
  2. Intense competition
  3. Extensive regulations

The threats in the SWOT Analysis of Smiths Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Smiths Group SWOT analysis.

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About Smiths Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Smiths Group Overview
Parent Company

Smiths Group plc

Category

Technology and services

Sector

Conglomerates

Tagline/ Slogan

Bringing technology to life

USP

Innovation and technological excellence

Smiths Group STP
Segmentation

Engineered products, Medicine, Sensor, Electronic and radio, Aerospace

Target Market

Oil and gas, chemical, pharmaceutical, pulp and paper and mining industries, hospitals and laboratories, US Department of Defense, US Transportation Security Administration, and the UK Ministry of Defense, Industries using electronic and radio frequency devices

Positioning

Global leader in the development, application and transformation of state-of-the-art technology into products and services that meet our customers’ evolving needs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Smiths Group. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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