Avnet SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Avnet analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Avnet SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Avnet to benchmark its business & performance as compared to the competitors and industry. As of 2020, Avnet is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Avnet competitors and includes Avnet target market, segmentation, positioning & Unique Selling Proposition (USP).

Avnet SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Avnet Brand Analysis
Parent Company

Sharp Corporation


Electronic Equipment and Computing


Consumer Electronics

Tagline/ Slogan

Accelerating your success


Across the board support – from design to delivery

Avnet STP
Avnet Segmentation

Industrial distributors of electronic components, enterprise computers and storage products and embedded subsystems

Target Group

Corporates, SMEs, Electronics manufacturers

Avnet Positioning

A brand that exceeds customer’s expectations and needs

Avnet SWOT Analysis
Avnet Strengths

Below are the Strengths in the SWOT Analysis of Avnet:

1. Diversified product portfolio the company generated maximum revenue from semiconductors category, followed by computer products, passives, electromechanical and connectors
2. Globally spread operations - Americas, Europe, the Middle East and Africa (EMEA) and Asia/Pacific; total of 30+ countries
3. Strong supplier base of 700 suppliers

4. Good brand perception – amongst Forbes Magazine’s most admired companies

5. Approx 20000 people are a part of the organisation

Avnet Weaknesses

Here are the weaknesses in the Avnet SWOT Analysis:

1. Revenues decline and Decline in operating profit is a concern

2. Highly competitive sector means market share growth is restricted

Avnet Opportunities

Following are the Opportunities in Avnet SWOT Analysis:

1. Increase in market share and expertise through a large number of acquisitions
2. Collaboration in the distribution channels through tie-ups with CISCO and NetApp
3. Rising growth of cloud computing market – estimated to increase market opportunities

4. Growing electronics components market – expected to reach and Growing semiconductors market

Avnet Threats

The threats in the SWOT Analysis of Avnet are as mentioned:

1. Intense competition with large number of competitors bigger than having more capabilities, like – Arrow electronics, Future Electronics, World Peace Group
2. Rapid technological changes which may be difficult without considerable R&D expenditure
3. Most of the company’s revenue come from Europe and the US, which are facing slowdown

Avnet Competition

Below are the top 5 Avnet competitors:

1. Arrow Electronics, Inc.

2. Ingram Micro Inc.

3. Tech Data Corporation

4. Future Electronics

5. WPG Holdings Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Avnet. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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