Avnet SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Avnet analyses the brand by its strengths, weaknesses, opportunities & threats. In Avnet SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Avnet to benchmark its business & performance as compared to the competitors. Avnet is one of the leading brands in the consumer electronics sector.

The article below lists the Avnet SWOT (Strengths, Weaknesses, Opportunities, Threats), top Avnet competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Avnet

Avnet Overview
Parent Company

Sharp Corporation

Category

Electronic Equipment and Computing

Sector

Consumer Electronics

Tagline/ Slogan

Accelerating your success

USP

Across the board support – from design to delivery

Avnet STP
Segmentation

Industrial distributors of electronic components, enterprise computers and storage products and embedded subsystems

Target Group

Corporates, SMEs, Electronics manufacturers

Positioning

A brand that exceeds customer’s expectations and needs

SWOT Analysis of Avnet

For Avnet, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Avnet SWOT Analysis:

Avnet Strengths

The strengths of Avnet looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Avnet :

1. Diversified product portfolio the company generated maximum revenue from semiconductors category, followed by computer products, passives, electromechanical and connectors
2. Globally spread operations - Americas, Europe, the Middle East and Africa (EMEA) and Asia/Pacific; total of 30+ countries
3. Strong supplier base of 700 suppliers

4. Good brand perception – amongst Forbes Magazine’s most admired companies

5. Approx 20000 people are a part of the organisation

Avnet Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Avnet SWOT Analysis:

1. Revenues decline and Decline in operating profit is a concern

2. Highly competitive sector means market share growth is restricted


Avnet Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Avnet SWOT Analysis:

1. Increase in market share and expertise through a large number of acquisitions
2. Collaboration in the distribution channels through tie-ups with CISCO and NetApp
3. Rising growth of cloud computing market – estimated to increase market opportunities

4. Growing electronics components market – expected to reach and Growing semiconductors market


Avnet Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Avnet are as mentioned:

1. Intense competition with large number of competitors bigger than having more capabilities, like – Arrow electronics, Future Electronics, World Peace Group
2. Rapid technological changes which may be difficult without considerable R&D expenditure
3. Most of the company’s revenue come from Europe and the US, which are facing slowdown

Avnet Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Avnet:

1. Arrow Electronics, Inc.

2. Ingram Micro Inc.

3. Tech Data Corporation

4. Future Electronics

5. WPG Holdings Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Avnet. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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