Avnet SWOT Analysis

Published in Consumer Electronics category by MBA Skool Team

Here is a detailed SWOT analysis of Avnet covering strengths, weaknesses, opportunities and threats.

Avnet Strengths

  1. Diversified product portfolio the company generated maximum revenue from semiconductors category, followed by computer products, passives, electromechanical and connectors
  2. Globally spread operations - Americas, Europe, the Middle East and Africa (EMEA) and Asia/Pacific; total of 30+ countries
  3. Strong supplier base of 700 suppliers
  4. Good brand perception – amongst Forbes Magazine’s most admired companies
  5. Approx 20000 people are a part of the organisation

Above are the strengths in the SWOT Analysis of Avnet. The strengths of Avnet looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Avnet Weaknesses

  1. Revenues decline and Decline in operating profit is a concern
  2. Highly competitive sector means market share growth is restricted

These were the weaknesses in the Avnet SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Avnet Opportunities

  1. Increase in market share and expertise through a large number of acquisitions
  2. Collaboration in the distribution channels through tie-ups with CISCO and NetApp
  3. Rising growth of cloud computing market – estimated to increase market opportunities
  4. Growing electronics components market – expected to reach and Growing semiconductors market

Above we covered the opportunities in Avnet SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Avnet Threats

  1. Intense competition with large number of competitors bigger than having more capabilities, like – Arrow electronics, Future Electronics, World Peace Group
  2. Rapid technological changes which may be difficult without considerable R&D expenditure
  3. Most of the company’s revenue come from Europe and the US, which are facing slowdown

The threats in the SWOT Analysis of Avnet are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Avnet SWOT analysis.

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About Avnet

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Avnet Overview
Parent Company

Sharp Corporation

Category

Electronic Equipment and Computing

Sector

Consumer Electronics

Tagline/ Slogan

Accelerating your success

USP

Across the board support – from design to delivery

Avnet STP
Segmentation

Industrial distributors of electronic components, enterprise computers and storage products and embedded subsystems

Target Group

Corporates, SMEs, Electronics manufacturers

Positioning

A brand that exceeds customer’s expectations and needs


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Avnet. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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