Published in Consumer Electronics category by MBA Skool Team
Avnet is one of the leading brands in the consumer electronics sector. Avnet SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Avnet:
Diversified product portfolio the company generated maximum revenue from semiconductors category, followed by computer products, passives, electromechanical and connectors
Globally spread operations - Americas, Europe, the Middle East and Africa (EMEA) and Asia/Pacific; total of 30+ countries
Strong supplier base of 700 suppliers
Good brand perception – amongst Forbes Magazine’s most admired companies
Approx 20000 people are a part of the organisation
Above are the strengths in the SWOT Analysis of Avnet. The strengths of Avnet looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Revenues decline and Decline in operating profit is a concern
Highly competitive sector means market share growth is restricted
These were the weaknesses in the Avnet SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Increase in market share and expertise through a large number of acquisitions
Collaboration in the distribution channels through tie-ups with CISCO and NetApp
Rising growth of cloud computing market – estimated to increase market opportunities
Growing electronics components market – expected to reach and Growing semiconductors market
Above we covered the opportunities in Avnet SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Intense competition with large number of competitors bigger than having more capabilities, like – Arrow electronics, Future Electronics, World Peace Group
Rapid technological changes which may be difficult without considerable R&D expenditure
Most of the company’s revenue come from Europe and the US, which are facing slowdown
The threats in the SWOT Analysis of Avnet are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Avnet SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Across the board support – from design to delivery
Industrial distributors of electronic components, enterprise computers and storage products and embedded subsystems
Corporates, SMEs, Electronics manufacturers
A brand that exceeds customer’s expectations and needs
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