Avnet SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 3025

SWOT Analysis of Avnet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Sharp Corporation


Consumer electronics


IT and Technology

Tagline/ Slogan

Accelerating your success


Across the board support – from design to delivery



Industrial distributors of electronic components, enterprise computers and storage products and embedded subsystems

Target Group

Corporates, SMEs, Electronics manufacturers


A brand that exceeds customer’s expectations and needs

SWOT Analysis


1. Diversified product portfolio the company generated maximum revenue from semiconductors category, followed by computer products, passives, electromechanical and connectors
2. Globally spread operations - Americas, Europe, the Middle East and Africa (EMEA) and Asia/Pacific; total of 30+ countries
3. Strong supplier base of 700 suppliers

4. Good brand perception – amongst Forbes Magazine’s most admired companies

5. Approx 20000 people are a part of the organisation


1. Revenues decline and Decline in operating profit is a concern

2. Highly competitive sector means market share growth is restricted


1. Increase in market share and expertise through a large number of acquisitions
2. Collaboration in the distribution channels through tie-ups with CISCO and NetApp
3. Rising growth of cloud computing market – estimated to increase market opportunities

4. Growing electronics components market – expected to reach and Growing semiconductors market


1. Intense competition with large number of competitors bigger than having more capabilities, like – Arrow electronics, Future Electronics, World Peace Group
2. Rapid technological changes which may be difficult without considerable R&D expenditure
3. Most of the company’s revenue come from Europe and the US, which are facing slowdown



1. Arrow Electronics, Inc.

2. Ingram Micro Inc.

3. Tech Data Corporation

4. Future Electronics

5. WPG Holdings Limited

The table above concludes the Avnet SWOT analysis along with its marketing and brand parameters.


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