Avnet SWOT Analysis
Avnet is one of the leading brands in the consumer electronics sector. Avnet SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Avnet:
Quick Glance:
Avnet Strengths
- Diversified product portfolio the company generated maximum revenue from semiconductors category, followed by computer products, passives, electromechanical and connectors
- Globally spread operations - Americas, Europe, the Middle East and Africa (EMEA) and Asia/Pacific; total of 30+ countries
- Strong supplier base of 700 suppliers
- Good brand perception – amongst Forbes Magazine’s most admired companies
- Approx 20000 people are a part of the organisation
Above are the strengths in the SWOT Analysis of Avnet. The strengths of Avnet looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Avnet Weaknesses
- Revenues decline and Decline in operating profit is a concern
- Highly competitive sector means market share growth is restricted
These were the weaknesses in the Avnet SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Avnet Opportunities
- Increase in market share and expertise through a large number of acquisitions
- Collaboration in the distribution channels through tie-ups with CISCO and NetApp
- Rising growth of cloud computing market – estimated to increase market opportunities
- Growing electronics components market – expected to reach and Growing semiconductors market
Above we covered the opportunities in Avnet SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Avnet Threats
- Intense competition with large number of competitors bigger than having more capabilities, like – Arrow electronics, Future Electronics, World Peace Group
- Rapid technological changes which may be difficult without considerable R&D expenditure
- Most of the company’s revenue come from Europe and the US, which are facing slowdown
The threats in the SWOT Analysis of Avnet are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Avnet SWOT analysis.
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About Avnet
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Avnet Overview | |
|---|---|
| Parent Company |
Sharp Corporation |
| Category |
Electronic Equipment and Computing |
| Sector | |
| Tagline/ Slogan |
Accelerating your success |
| USP |
Across the board support – from design to delivery |
| Avnet STP | |
| Segmentation |
Industrial distributors of electronic components, enterprise computers and storage products and embedded subsystems |
| Target Group |
Corporates, SMEs, Electronics manufacturers |
| Positioning |
A brand that exceeds customer’s expectations and needs |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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