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Onida SWOT Analysis

Published by MBA Skool Team in Consumer Electronics category Last Updated: March 02, 2024Read time:

Here is a detailed SWOT analysis of Onida covering strengths, weaknesses, opportunities and threats.

Onida Strengths

  1. Ranked among the top in the brand trust report in appliances category
  2. Fairly strong distributor network
  3. Tie up with JVC helped it get the technological knowhow
  4. The company has good brand presence through ads
  5. Wide product portfolio like TVs, washing machines, inverters etc

Above are the strengths in the SWOT Analysis of Onida. The strengths of Onida looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Onida Weaknesses

  1. Consumers not aware of all products from Onida compared to global brands
  2. Rapidly changing technology in the segment and unable to keep pace with it due to limited resources
  3. Lost sheen in its promotions compared to giant brands

These were the weaknesses in the Onida SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Onida Opportunities

  1. Changing distribution channels (e-commerce sites)
  2. Technogical advances in electronics can give opportunity for Onida to become more popular by introducing new features
  3. Huge potential to expand owing to low penetration
  4. Increased possibilities of export to middle east and African nations

Above we covered the opportunities in Onida SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Onida Threats

  1. Increased competition from Korean majors like Samsung, LG which have better scales and more power across the channels
  2. Continued pressure on margins leading to eroding margins

The threats in the SWOT Analysis of Onida are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Onida SWOT analysis.

About Onida

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Onida Overview
Parent Company

Mirc Electronics Pvt. Ltd.


Home Appliances


Consumer Electronics

Tagline/ Slogan

Owner’s pride


Low cost innovations

Onida STP

TVs, ACs, washing machines, ovens, mobiles

Target Market

Upper middle class Households and individuals


Premium product maker which is owner’s pride

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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