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Videocon SWOT Analysis

Published by MBA Skool Team in Consumer Electronics category Last Updated: May 18, 2024Read time:

Here is a detailed SWOT analysis of Videocon covering strengths, weaknesses, opportunities and threats.

Videocon Strengths

  1. Fair brand awareness among the Indian customers
  2. Wide distribution network available by owning retail stores namely Digiworld (selling its own products) and NeXT stores.
  3. Acquisition of Thomson’s plants gave it access to its technology for TVs
  4. Runs widebrand portfolio under KenStar, Electrolux, Kelvinator, Sansui, Videocon brands
  5. The parent company operations include Videocon Telecom, Videocon d2h, Videocon Consumer Electronics , Home Appliances
  6. There are over 9000 people with the company

Above are the strengths in the SWOT Analysis of Videocon. The strengths of Videocon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Videocon Weaknesses

  1. Videocon’s once strong hold i.e., CTV have lost the sheen
  2. Dip in the net profits and sales over the years
  3. Lower share in tier 1 cities and premium products

These were the weaknesses in the Videocon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Videocon Opportunities

  1. Growing consumer appliances market in tier -2,3 cities
  2. Huge potential to expand owing to low market penetration in India

Above we covered the opportunities in Videocon SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Videocon

Videocon Threats

  1. Increased competition from foreign players
  2. decreasing brand image
  3. Rapidly changing technology and new features being added by foreign players

The threats in the SWOT Analysis of Videocon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Videocon SWOT analysis.

About Videocon

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Videocon Overview
Parent Company

Videocon Industries Limited.


Home Appliances


Consumer Electronics

Tagline/ Slogan

The Indian Multinational


Technologically advanced products

Videocon STP

Refrigerators, washing machines, mobile phones

Target Market

Middle and upper class individuals


Premium positioning with advanced features

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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