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Sharp SWOT Analysis

Published by MBA Skool Team in Consumer Electronics category Last Updated: May 23, 2023Read time:

Here is a detailed SWOT analysis of Sharp covering strengths, weaknesses, opportunities and threats.

Sharp Strengths

  1. Enjoys good brand recognition.
  2. Has strategic tie-ups with companies like Samsung, Qualcomm & Hon Hai group
  3. Spends more on R&D.
  4. Good consumer service. Sharp’s call center rated high among consumers
  5. Over 55,000 people are employed with the company
  6. One of the worlds largest manufacturer of TVs
  7. Sponsorship of events and sports tournaments and teams like Manchester United

Above are the strengths in the SWOT Analysis of Sharp. The strengths of Sharp looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sharp Weaknesses

  1. ”Make in Japan – Sell overseas” model means limited market share
  2. Reducing price of LCD panels means lesser margins
  3. Sharp reported reducing sales and reducing reported profits

These were the weaknesses in the Sharp SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sharp Opportunities

  1. Good scope for LCD screens market
  2. Increased spending in consumer electronics market
  3. Increasing demand for smartphones

Above we covered the opportunities in Sharp SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Sharp

Sharp Threats

  1. Consumer electronics products becoming commoditized
  2. Intense competition in the consumer electronics industry
  3. Japan’s currency (Yen) fluctuation risk

The threats in the SWOT Analysis of Sharp are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sharp SWOT analysis.

About Sharp

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sharp Overview
Parent Company

Sharp Corporation, Japan


Home Appliances


Consumer Electronics

Tagline/ Slogan

From SHARP minds come SHARP products; Be Sharp


Good after sales services and environmentally conscious

Sharp STP

Digital Media and Consumer Products

Target Market

Upper class households


Good customer service and innovative consumer electronics

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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