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TE Connectivity SWOT Analysis

Published by MBA Skool Team in Consumer Electronics category Last Updated: February 20, 2024Read time:

Here is a detailed SWOT analysis of TE Connectivity covering strengths, weaknesses, opportunities and threats.

TE Connectivity Strengths

  1. Global leader in passive components – it generated revenues which is significantly larger than many of its competitors
  2. Diverse product mix and vertical exposure – offers broad portfolio of products to customers in various industries
  3. Presence in 20 countries with over 90 manufacturing units
  4. Revenue base spread over vast geographical area
  5. Expertise in the field of electronics, components and networking for aerospace, medicine, defense

Above are the strengths in the SWOT Analysis of TE Connectivity. The strengths of TE Connectivity looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

TE Connectivity Weaknesses

  1. High dependence on automotive and telecommunication industry can be troublesome if there is a slowdown
  2. Raw material used is available only in small quantities with specific countries
  3. Profits decreased which impacts investor confidence

These were the weaknesses in the TE Connectivity SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

TE Connectivity Opportunities

  1. Growth prospects due to acquisition of Deutsche Group – which is a provider of high-performance connectivity solutions in harsh conditions
  2. Rising consumer electronics market – this market is supposed to generate revenues better than previous years
  3. Rise in global demand for better and faster communication solutions

Above we covered the opportunities in TE Connectivity SWOT Analysis. The opportunities for any brand can include prospects of future growth.

TE Connectivity Threats

  1. Risks associated with global, political, and economic relations makes it especially vulnerable due to its wide global presence
  2. Environmental laws – it has to comply with different environmental laws and standards in EU, China and the US
  3. The electronics market has competition

The threats in the SWOT Analysis of TE Connectivity are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the TE Connectivity SWOT analysis.

About TE Connectivity

The table below gives the brand overview along with its target market, segmentation, positioning & USP

TE Connectivity Overview
Parent Company

TE Connectivity Ltd.


Electronic Communications


Consumer Electronics

Tagline/ Slogan

Every Connection Counts


Responsible innovation

TE Connectivity STP

Electronic components, communication and network solutions, subsea communication systems

Target Group

Consumer electronics manufacturers, telecom firms, defence and marine sectors


Brand with a sense of purpose and a focus on sustainability

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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