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Harman International SWOT Analysis

Published by MBA Skool Team in Consumer Electronics category Last Updated: November 24, 2023Read time:

Here is a detailed SWOT analysis of Harman International covering strengths, weaknesses, opportunities and threats.

Harman International Strengths

  1. Diverse product portfolio with strong brands in each product category .Ex JBL , Soundcraft
  2. Caters to both Rich and Middle class people so revenue generation is stable
  3. Continuous innovation helps it to stay ahead of the competition 
  4. Majority of the world's luxury cars are equipped with Harman's premium audio and infotainment systems
  5. Over 25,000 people are employed in the organization
  6. Acquisition of smaller companies have significantly strengthened its presence
  7. Some of its products are market leaders in their respective categories like JBL

Above are the strengths in the SWOT Analysis of Harman International. The strengths of Harman International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Harman International Weaknesses

  1. Intense competition and duplicate replicas affect the brand and margins
  2. Low profitability because of competition from other big players(both branded and un-branded)

These were the weaknesses in the Harman International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Harman International Opportunities

  1. Innovative photorealistic 3D navigation, communications & driver assistance systems can help it in the long run
  2. Technology which calculates the most fuel-efficient route will be in great demand if it proves to be accurate
  3. Mobile music revolution offers an opportunity to increase revenues

Above we covered the opportunities in Harman International SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Harman International Threats

  1. Highly competitive market with cheap Chinese products flooding in
  2. A lot of substitutes are available
  3. Fluctuating global economies can affect business operations

The threats in the SWOT Analysis of Harman International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Harman International SWOT analysis.

Read Similar SWOT analysis

About Harman International

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Harman International Overview
Parent Company

Harman International Industries




Consumer Electronics

Tagline/ Slogan



Helps customers create innovative software solutions within design, cloud, mobility and analytics

Harman International STP

Automotive, Consumer, Professional, Others

Target Market

Automobile manufacturers, Individuals, Discs,Halls


Helps creating great lifestyle experiences for today's connected generation

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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