Applied Satellite Technology SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Applied Satellite Technology analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Applied Satellite Technology SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Applied Satellite Technology to benchmark its business & performance as compared to the competitors and industry. Applied Satellite Technology is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Applied Satellite Technology competitors and includes Applied Satellite Technology target market, segmentation, positioning & Unique Selling Proposition (USP).

Applied Satellite Technology SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Applied Satellite Technology Brand Analysis
Parent Company

The Gardline Group


Satellite Communications & Hardware


Consumer Electronics

Tagline/ Slogan



Dedicated to providing an unbiased an reliable satellite communication

Applied Satellite Technology STP
Applied Satellite Technology Segmentation

Satellite communication hardware producers, Satellite airtime and asset tracking

Applied Satellite Technology Target Market

Companies that wish to track their land or marine fleet and Governments for security applications

Applied Satellite Technology Positioning

Reliable and unbiased satellite communication

Applied Satellite Technology SWOT Analysis
Applied Satellite Technology Strengths

Below are the Strengths in the SWOT Analysis of Applied Satellite Technology:

1. Focused on developing the latest technology in satellite communication to maintain reliability of service
2. Bringing out new and innovative products to the market regularly
3. Wide variety of applications in a number of fields like land mobile applications, marine applications and defense & security applications
4. It provides equipment for military use for security and also metal mining and media

Applied Satellite Technology Weaknesses

Here are the weaknesses in the Applied Satellite Technology SWOT Analysis:

1. High investment costs for acquiring the required infrastructure
2. High rates of loans for such projects
3. Small size of the company with limited number of workforce (140) after 20 years in the business

Applied Satellite Technology Opportunities

Following are the Opportunities in Applied Satellite Technology SWOT Analysis:

1. New markets can be explored
2. Growing economies leading to higher profitability
3. New products and services to cater to a wide variety of applications

Applied Satellite Technology Threats

The threats in the SWOT Analysis of Applied Satellite Technology are as mentioned:

1. Sector highly regulated by the government
2. Need to be up to date on the latest technology otherwise will lose out to competitors

Applied Satellite Technology Competition

1. Surrey Satellite Technology

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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