Applied Satellite Technology SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Applied Satellite Technology analyses the brand by its strengths, weaknesses, opportunities & threats. In Applied Satellite Technology SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Applied Satellite Technology to benchmark its business & performance as compared to the competitors. Applied Satellite Technology is one of the leading brands in the consumer electronics sector.

The article below lists the Applied Satellite Technology SWOT (Strengths, Weaknesses, Opportunities, Threats), top Applied Satellite Technology competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Applied Satellite Technology

Applied Satellite Technology Overview
Parent Company

The Gardline Group

Category

Satellite Communications & Hardware

Sector

Consumer Electronics

Tagline/ Slogan

-

USP

Dedicated to providing an unbiased an reliable satellite communication

Applied Satellite Technology STP
Segmentation

Satellite communication hardware producers, Satellite airtime and asset tracking

Target Market

Companies that wish to track their land or marine fleet and Governments for security applications

Positioning

Reliable and unbiased satellite communication

SWOT Analysis of Applied Satellite Technology

For Applied Satellite Technology, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Applied Satellite Technology SWOT Analysis:

Applied Satellite Technology Strengths

The strengths of Applied Satellite Technology looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Applied Satellite Technology :

1. Focused on developing the latest technology in satellite communication to maintain reliability of service
2. Bringing out new and innovative products to the market regularly
3. Wide variety of applications in a number of fields like land mobile applications, marine applications and defense & security applications
4. It provides equipment for military use for security and also metal mining and media

Applied Satellite Technology Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Applied Satellite Technology SWOT Analysis:

1. High investment costs for acquiring the required infrastructure
2. High rates of loans for such projects
3. Small size of the company with limited number of workforce (140) after 20 years in the business


Applied Satellite Technology Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Applied Satellite Technology SWOT Analysis:

1. New markets can be explored
2. Growing economies leading to higher profitability
3. New products and services to cater to a wide variety of applications


Applied Satellite Technology Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Applied Satellite Technology are as mentioned:

1. Sector highly regulated by the government
2. Need to be up to date on the latest technology otherwise will lose out to competitors

Applied Satellite Technology Competitors

1. Surrey Satellite Technology

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Applied Satellite Technology. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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