Applied Satellite Technology SWOT Analysis
Applied Satellite Technology is one of the leading brands in the consumer electronics sector. Applied Satellite Technology SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Applied Satellite Technology:
Quick Glance:
Applied Satellite Technology Strengths
- Focused on developing the latest technology in satellite communication to maintain reliability of service
- Bringing out new and innovative products to the market regularly
- Wide variety of applications in a number of fields like land mobile applications, marine applications and defense & security applications
- It provides equipment for military use for security and also metal mining and media
Above are the strengths in the SWOT Analysis of Applied Satellite Technology. The strengths of Applied Satellite Technology looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Applied Satellite Technology Weaknesses
- High investment costs for acquiring the required infrastructure
- High rates of loans for such projects
- Small size of the company with limited number of workforce (140) after 20 years in the business
These were the weaknesses in the Applied Satellite Technology SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Applied Satellite Technology Opportunities
- New markets can be explored
- Growing economies leading to higher profitability
- New products and services to cater to a wide variety of applications
Above we covered the opportunities in Applied Satellite Technology SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Applied Satellite Technology Threats
- Sector highly regulated by the government
- Need to be up to date on the latest technology otherwise will lose out to competitors
The threats in the SWOT Analysis of Applied Satellite Technology are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Applied Satellite Technology SWOT analysis.
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About Applied Satellite Technology
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Applied Satellite Technology Overview | |
|---|---|
| Parent Company |
The Gardline Group |
| Category |
Satellite Communications & Hardware |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Dedicated to providing an unbiased an reliable satellite communication |
| Applied Satellite Technology STP | |
| Segmentation |
Satellite communication hardware producers, Satellite airtime and asset tracking |
| Target Market |
Companies that wish to track their land or marine fleet and Governments for security applications |
| Positioning |
Reliable and unbiased satellite communication |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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