Published in Consumer Electronics category by MBA Skool Team
Applied Satellite Technology is one of the leading brands in the consumer electronics sector. Applied Satellite Technology SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Applied Satellite Technology:
Focused on developing the latest technology in satellite communication to maintain reliability of service
Bringing out new and innovative products to the market regularly
Wide variety of applications in a number of fields like land mobile applications, marine applications and defense & security applications
It provides equipment for military use for security and also metal mining and media
Above are the strengths in the SWOT Analysis of Applied Satellite Technology. The strengths of Applied Satellite Technology looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Applied Satellite Technology Weaknesses
High investment costs for acquiring the required infrastructure
High rates of loans for such projects
Small size of the company with limited number of workforce (140) after 20 years in the business
These were the weaknesses in the Applied Satellite Technology SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Applied Satellite Technology Opportunities
New markets can be explored
Growing economies leading to higher profitability
New products and services to cater to a wide variety of applications
Above we covered the opportunities in Applied Satellite Technology SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Applied Satellite Technology Threats
Sector highly regulated by the government
Need to be up to date on the latest technology otherwise will lose out to competitors
The threats in the SWOT Analysis of Applied Satellite Technology are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Applied Satellite Technology SWOT analysis.
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About Applied Satellite Technology
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Dedicated to providing an unbiased an reliable satellite communication
Applied Satellite Technology STP
Satellite communication hardware producers, Satellite airtime and asset tracking
Companies that wish to track their land or marine fleet and Governments for security applications
Reliable and unbiased satellite communication
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