Applied Satellite Technology SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 2846

SWOT analysis of Applied Satellite Technology analyses the brand/company with its strengths, weaknesses, opportunities & threats. Applied Satellite Technology is one of the leading brands in the consumer electronics sector. The table below also lists the top Applied Satellite Technology competitors and elaborates Applied Satellite Technology segmentation, targeting, positioning & USP.

Applied Satellite Technology

Parent Company

The Gardline Group

Category

Satellite Communications & Hardware

Sector

Consumer Electronics

Tagline/ Slogan

-

USP

Dedicated to providing an unbiased an reliable satellite communication

Applied Satellite Technology STP

Segment

Satellite communication hardware producers, Satellite airtime and asset tracking

Target Group

Companies that wish to track their land or marine fleet and Governments for security applications

Positioning

Reliable and unbiased satellite communication

Applied Satellite Technology SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Applied Satellite Technology. Strengths are:

1. Focused on developing the latest technology in satellite communication to maintain reliability of service
2. Bringing out new and innovative products to the market regularly
3. Wide variety of applications in a number of fields like land mobile applications, marine applications and defense & security applications
4. It provides equipment for military use for security and also metal mining and media

Weaknesses

Here are the weaknesses in the Applied Satellite Technology SWOT Analysis:

1. High investment costs for acquiring the required infrastructure
2. High rates of loans for such projects
3. Small size of the company with limited number of workforce (140) after 20 years in the business

Opportunities

Following are the Opportunities in Applied Satellite Technology SWOT Analysis:

1. New markets can be explored
2. Growing economies leading to higher profitability
3. New products and services to cater to a wide variety of applications

Threats

The threats in the SWOT Analysis of Applied Satellite Technology are as mentioned:

1. Sector highly regulated by the government
2. Need to be up to date on the latest technology otherwise will lose out to competitors

Applied Satellite Technology Competition

Competitors

1. Surrey Satellite Technology


The brandguide table above concludes the Applied Satellite Technology SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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