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BPL SWOT Analysis

Published in Consumer Electronics category by MBA Skool Team Last Updated: August 20, 2023Reading time:

Here is a detailed SWOT analysis of BPL covering strengths, weaknesses, opportunities and threats.

BPL Strengths

  1. Ranked among the top 100 most trusted brands in India
  2. Tie up with Sanyo for technology transfer to manufacture CTVs
  3. Strong brand with a legacy of making smart and popular TVs
  4. Brand had strong advertising through TVCs and print media
  5. Entire portfolio includes Medical equipment, televisions, refrigerators, washing machines, microwaves & audio equipment

Above are the strengths in the SWOT Analysis of BPL. The strengths of BPL looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

BPL Weaknesses

  1. Expansion into several unrelated sectors led to the downfall
  2. Lack of economies of scale compared to the Korean giants
  3. Being an Indian brand leads to lower brand perception compared to the global brands

These were the weaknesses in the BPL SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

BPL Opportunities

  1. Medical devices market market is likely to grow annually in the coming years
  2. Growing consumer appliances market in tier -2,3 cities

Above we covered the opportunities in BPL SWOT Analysis. The opportunities for any brand can include prospects of future growth.

BPL Threats

  1. Overseas competitors winning over BPL’s customer segment
  2. Rapidly changing technology and new features being added by foreign players

The threats in the SWOT Analysis of BPL are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the BPL SWOT analysis.

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About BPL

The table below gives the brand overview along with its target market, segmentation, positioning & USP

BPL Overview
Parent Company

BPL(originally British Physical Laboratories) Group

Category

Home Appliances

Sector

Consumer Electronics

Tagline/ Slogan

Believe in the Best; Happier Living Everyday

USP

Renowned Indian electronics brand with high emphasis on quality

BPL STP
Segmentation

Consumer appliances, home entertainment, health equipment (under “SureCare” brand)

Target Market

Middle class segment and health care providers

Positioning

A complete day-to-day solution (for consumer electronics);

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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