Sharp SWOT Analysis

Published in Consumer Electronics category by MBA Skool Team

Here is a detailed SWOT analysis of Sharp covering strengths, weaknesses, opportunities and threats.

Sharp Strengths

  1. Enjoys good brand recognition.
  2. Has strategic tie-ups with companies like Samsung, Qualcomm & Hon Hai group
  3. Spends more on R&D.
  4. Good consumer service. Sharp’s call center rated high among consumers
  5. Over 55,000 people are employed with the company
  6. One of the worlds largest manufacturer of TVs
  7. Sponsorship of events and sports tournaments and teams like Manchester United

Above are the strengths in the SWOT Analysis of Sharp. The strengths of Sharp looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sharp Weaknesses

  1. ”Make in Japan – Sell overseas” model means limited market share
  2. Reducing price of LCD panels means lesser margins
  3. Sharp reported reducing sales and reducing reported profits

These were the weaknesses in the Sharp SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about Sharp

Sharp Opportunities

  1. Good scope for LCD screens market
  2. Increased spending in consumer electronics market
  3. Increasing demand for smartphones

Above we covered the opportunities in Sharp SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sharp Threats

  1. Consumer electronics products becoming commoditized
  2. Intense competition in the consumer electronics industry
  3. Japan’s currency (Yen) fluctuation risk

The threats in the SWOT Analysis of Sharp are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sharp SWOT analysis.

Continue reading more about the brand/company.

About Sharp

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sharp Overview
Parent Company

Sharp Corporation, Japan

Category

Home Appliances

Sector

Consumer Electronics

Tagline/ Slogan

From SHARP minds come SHARP products; Be Sharp

USP

Good after sales services and environmentally conscious

Sharp STP
Segmentation

Digital Media and Consumer Products

Target Market

Upper class households

Positioning

Good customer service and innovative consumer electronics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Sharp. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin