Sharp SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 6256

SWOT Analysis of Sharp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Sharp Corporation, Japan


Home Appliances


Consumer Electronics

Tagline/ Slogan

From SHARP minds come SHARP products; Be Sharp


Good after sales services and environmentally conscious

Sharp STP


Digital Media and Consumer Products

Target Group

Upper class households


Good customer service and innovative consumer electronics

Sharp SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sharp. Strengths are:

1. Enjoys good brand recognition.
2. Has strategic tie-ups with companies like Samsung, Qualcomm & Hon Hai group
3. Spends more on R&D.
4. Good consumer service. Sharp’s call center rated high among consumers

5. Over 55,000 people are employed with the company

6. One of the worlds largest manufacturer of TVs

7. Sponsorship of events and sports tournaments and teams like Manchester United


Here are the weaknesses of Sharp :

1.”Make in Japan – Sell overseas” model means limited market share
2. Reducing price of LCD panels means lesser margins
3.Sharp reported reducing sales and reducing reported profits


Following are the Opportunities of Sharp :

1.Good scope for LCD screens market
2.Increased spending in consumer electronics market
3.Increasing demand for smartphones


The threats of Sharp are as mentioned :

1. Consumer electronics products becoming commoditized
2.Intense competition in the consumer electronics industry
3.Japan’s currency (Yen) fluctuation risk

Sharp Competition


Below are the 3 main Sharp competitors :

1.Samsung Electronics
2.LG electronics
3.Sony electronics

The brandguide table above concludes the Sharp SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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