Sharp SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sharp analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sharp SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sharp to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sharp is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sharp competitors and includes Sharp target market, segmentation, positioning & Unique Selling Proposition (USP).

Sharp SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sharp Brand Analysis
Parent Company

Sharp Corporation, Japan


Home Appliances


Consumer Electronics

Tagline/ Slogan

From SHARP minds come SHARP products; Be Sharp


Good after sales services and environmentally conscious

Sharp STP
Sharp Segmentation

Digital Media and Consumer Products

Sharp Target Market

Upper class households

Sharp Positioning

Good customer service and innovative consumer electronics

Sharp SWOT Analysis
Sharp Strengths

Below are the Strengths in the SWOT Analysis of Sharp:

1. Enjoys good brand recognition.
2. Has strategic tie-ups with companies like Samsung, Qualcomm & Hon Hai group
3. Spends more on R&D.
4. Good consumer service. Sharp’s call center rated high among consumers

5. Over 55,000 people are employed with the company

6. One of the worlds largest manufacturer of TVs

7. Sponsorship of events and sports tournaments and teams like Manchester United

Sharp Weaknesses

Here are the weaknesses in the Sharp SWOT Analysis:

1.”Make in Japan – Sell overseas” model means limited market share
2. Reducing price of LCD panels means lesser margins
3.Sharp reported reducing sales and reducing reported profits

Sharp Opportunities

Following are the Opportunities in Sharp SWOT Analysis:

1.Good scope for LCD screens market
2.Increased spending in consumer electronics market
3.Increasing demand for smartphones

Sharp Threats

The threats in the SWOT Analysis of Sharp are as mentioned:

1. Consumer electronics products becoming commoditized
2.Intense competition in the consumer electronics industry
3.Japan’s currency (Yen) fluctuation risk

Sharp Competition

Below are the top 3 Sharp competitors:

1.Samsung Electronics
2.LG electronics
3.Sony electronics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sharp. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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