Sharp SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 6256
Advertisements

SWOT Analysis of Sharp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sharp

Parent Company

Sharp Corporation, Japan

Category

Home Appliances

Sector

Consumer Electronics

Tagline/ Slogan

From SHARP minds come SHARP products; Be Sharp

USP

Good after sales services and environmentally conscious

Sharp STP

Segment

Digital Media and Consumer Products

Target Group

Upper class households

Positioning

Good customer service and innovative consumer electronics

Sharp SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sharp. Strengths are:

1. Enjoys good brand recognition.
2. Has strategic tie-ups with companies like Samsung, Qualcomm & Hon Hai group
3. Spends more on R&D.
4. Good consumer service. Sharp’s call center rated high among consumers

5. Over 55,000 people are employed with the company

6. One of the worlds largest manufacturer of TVs

7. Sponsorship of events and sports tournaments and teams like Manchester United

Weaknesses

Here are the weaknesses of Sharp :

1.”Make in Japan – Sell overseas” model means limited market share
2. Reducing price of LCD panels means lesser margins
3.Sharp reported reducing sales and reducing reported profits

Opportunities

Following are the Opportunities of Sharp :

1.Good scope for LCD screens market
2.Increased spending in consumer electronics market
3.Increasing demand for smartphones

Threats

The threats of Sharp are as mentioned :

1. Consumer electronics products becoming commoditized
2.Intense competition in the consumer electronics industry
3.Japan’s currency (Yen) fluctuation risk

Sharp Competition

Competitors

Below are the 3 main Sharp competitors :

1.Samsung Electronics
2.LG electronics
3.Sony electronics


The brandguide table above concludes the Sharp SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Sharp. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: