Sharp SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 5003

SWOT Analysis of Sharp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Sharp Corporation, Japan


Consumer Electronics


IT & Technology

Tagline/ Slogan

From SHARP minds come SHARP products; Be Sharp


Good after sales services and environmentally conscious



Digital Media and Consumer Products

Target Group

Upper class households


Good customer service and innovative consumer electronics

SWOT Analysis


1. Enjoys good brand recognition.
2. Has strategic tie-ups with companies like Samsung, Qualcomm & Hon Hai group
3. Spends more on R&D.
4. Good consumer service. Sharp’s call center rated high among consumers

5. Over 55,000 people are employed with the company

6. One of the worlds largest manufacturer of TVs

7. Sponsorship of events and sports tournaments and teams like Manchester United


1.”Make in Japan – Sell overseas” model means limited market share
2. Reducing price of LCD panels means lesser margins
3.Sharp reported reducing sales and reducing reported profits


1.Good scope for LCD screens market
2.Increased spending in consumer electronics market
3.Increasing demand for smartphones


1. Consumer electronics products becoming commoditized
2.Intense competition in the consumer electronics industry
3.Japan’s currency (Yen) fluctuation risk



1.Samsung Electronics
2.LG electronics
3.Sony electronics


The table above concludes the Sharp SWOT analysis along with its marketing and brand parameters.


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