Published in Consumer Electronics category by MBA Skool Team
Sharp is one of the leading brands in the consumer electronics sector. Sharp SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sharp:
Has strategic tie-ups with companies like Samsung, Qualcomm & Hon Hai group
Spends more on R&D.
Good consumer service. Sharp’s call center rated high among consumers
Over 55,000 people are employed with the company
One of the worlds largest manufacturer of TVs
Sponsorship of events and sports tournaments and teams like Manchester United
Above are the strengths in the SWOT Analysis of Sharp. The strengths of Sharp looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
”Make in Japan – Sell overseas” model means limited market share
Reducing price of LCD panels means lesser margins
Sharp reported reducing sales and reducing reported profits
These were the weaknesses in the Sharp SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Good after sales services and environmentally conscious
Digital Media and Consumer Products
Upper class households
Good customer service and innovative consumer electronics
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