Sharp SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Sharp SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Sharp, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sharp to benchmark its business & performance as compared to the competitors, and make strategic improvements. Sharp is one of the leading brands in the consumer electronics sector.

The article below lists the Sharp SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sharp SWOT Analysis:

SWOT Analysis of Sharp

For Sharp, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sharp Strengths

The strengths of Sharp looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sharp :

1. Enjoys good brand recognition.
2. Has strategic tie-ups with companies like Samsung, Qualcomm & Hon Hai group
3. Spends more on R&D.
4. Good consumer service. Sharp’s call center rated high among consumers

5. Over 55,000 people are employed with the company

6. One of the worlds largest manufacturer of TVs

7. Sponsorship of events and sports tournaments and teams like Manchester United

Sharp Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sharp SWOT Analysis:

1.”Make in Japan – Sell overseas” model means limited market share
2. Reducing price of LCD panels means lesser margins
3.Sharp reported reducing sales and reducing reported profits

Sharp Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sharp SWOT Analysis:

1.Good scope for LCD screens market
2.Increased spending in consumer electronics market
3.Increasing demand for smartphones

Sharp Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sharp are as mentioned:

1. Consumer electronics products becoming commoditized
2.Intense competition in the consumer electronics industry
3.Japan’s currency (Yen) fluctuation risk

Sharp Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Sharp:

1.Samsung Electronics
2.LG electronics
3.Sony electronics

Hence this concludes the Sharp SWOT analysis.

Continue reading more about the brand/company.

About Sharp

Sharp Overview
Parent Company

Sharp Corporation, Japan


Home Appliances


Consumer Electronics

Tagline/ Slogan

From SHARP minds come SHARP products; Be Sharp


Good after sales services and environmentally conscious

Sharp STP

Digital Media and Consumer Products

Target Market

Upper class households


Good customer service and innovative consumer electronics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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