Konica Minolta SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Konica Minolta analyses the brand by its strengths, weaknesses, opportunities & threats. In Konica Minolta SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Konica Minolta to benchmark its business & performance as compared to the competitors. Konica Minolta is one of the leading brands in the consumer electronics sector.

The article below lists the Konica Minolta SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Konica Minolta SWOT Analysis:

SWOT Analysis of Konica Minolta

For Konica Minolta, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Konica Minolta Strengths

The strengths of Konica Minolta looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Konica Minolta :

1. Strong brand recognition with over 38,000 employees
2. Has the technical know-how
3. Wide range of products being produced
4. Has strong product and solutions portfolio in the print space

5. Good employee relations plans

6. Dedicated customer service across the world and offices in over 40 countries

7. The brand has sponsored many events and sports tournaments

Konica Minolta Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Konica Minolta SWOT Analysis:

1.Rapid technological changes can be difficult to keep up

2.Decreasing Net Income over the past is a concern


Konica Minolta Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Konica Minolta SWOT Analysis:

1.Scope to obtain recurring revenue from cloud services
2.Increasing use of business equipment in offices

3. Tapping emerging markets through innovative offerings

Konica Minolta Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Konica Minolta are as mentioned:

1.Declining market share
2.scope for commoditization of products
3.Increasing competition from competitors


Konica Minolta Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Konica Minolta:

1.Ricoh
2.Canon
3.Xerox Corporation

4. Nikon

Hence this concludes the Konica Minolta SWOT analysis.

Continue reading more about the brand/company.

About Konica Minolta

Konica Minolta Overview
Parent Company

Konica Minolta

Category

Camera & Optics

Sector

Consumer Electronics

Tagline/ Slogan

The Essentials of Imaging

USP

Has been in the industry since a long time and has a legacy

Konica Minolta STP
Segmentation

Medical imaging, optical devices, office equipment

Target Market

Corporates, healthcare equipment vendors

Positioning

Technically advanced product range

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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