Konica Minolta SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 3605

SWOT Analysis of Konica Minolta with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Konica Minolta

Parent Company

Konica Minolta


Consumer Electronics


IT & Technology

Tagline/ Slogan

The Essentials of Imaging


Has been in the industry since a long time and has a legacy



Medical imaging, optical devices, office equipment

Target Group

Corporates, healthcare equipment vendors


Technically advanced product range

SWOT Analysis


1. Strong brand recognition with over 38,000 employees
2. Has the technical know-how
3. Wide range of products being produced
4. Has strong product and solutions portfolio in the print space

5. Good employee relations plans

6. Dedicated customer service across the world and offices in over 40 countries

7. The brand has sponsored many events and sports tournaments


1.Rapid technological changes can be difficult to keep up

2.Decreasing Net Income over the past is a concern


1.Scope to obtain recurring revenue from cloud services
2.Increasing use of business equipment in offices

3. Tapping emerging markets through innovative offerings


1.Declining market share
2.scope for commoditization of products
3.Increasing competition from competitors



3.Xerox Corporation

4. Nikon


The table above concludes the Konica Minolta SWOT analysis along with its marketing and brand parameters.


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