Konica Minolta SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Konica Minolta analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Konica Minolta SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Konica Minolta to benchmark its business & performance as compared to the competitors and industry. As of 2020, Konica Minolta is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Konica Minolta competitors and includes Konica Minolta target market, segmentation, positioning & Unique Selling Proposition (USP).

Konica Minolta SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Konica Minolta Brand Analysis
Parent Company

Konica Minolta


Camera & Optics


Consumer Electronics

Tagline/ Slogan

The Essentials of Imaging


Has been in the industry since a long time and has a legacy

Konica Minolta STP
Konica Minolta Segmentation

Medical imaging, optical devices, office equipment

Konica Minolta Target Market

Corporates, healthcare equipment vendors

Konica Minolta Positioning

Technically advanced product range

Konica Minolta SWOT Analysis
Konica Minolta Strengths

Below are the Strengths in the SWOT Analysis of Konica Minolta:

1. Strong brand recognition with over 38,000 employees
2. Has the technical know-how
3. Wide range of products being produced
4. Has strong product and solutions portfolio in the print space

5. Good employee relations plans

6. Dedicated customer service across the world and offices in over 40 countries

7. The brand has sponsored many events and sports tournaments

Konica Minolta Weaknesses

Here are the weaknesses in the Konica Minolta SWOT Analysis:

1.Rapid technological changes can be difficult to keep up

2.Decreasing Net Income over the past is a concern

Konica Minolta Opportunities

Following are the Opportunities in Konica Minolta SWOT Analysis:

1.Scope to obtain recurring revenue from cloud services
2.Increasing use of business equipment in offices

3. Tapping emerging markets through innovative offerings

Konica Minolta Threats

The threats in the SWOT Analysis of Konica Minolta are as mentioned:

1.Declining market share
2.scope for commoditization of products
3.Increasing competition from competitors

Konica Minolta Competition

Below are the top 4 Konica Minolta competitors:

3.Xerox Corporation

4. Nikon

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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