Hon Hai Precision SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hon Hai Precision analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hon Hai Precision SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hon Hai Precision to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hon Hai Precision is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hon Hai Precision competitors and includes Hon Hai Precision target market, segmentation, positioning & Unique Selling Proposition (USP).

Hon Hai Precision SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hon Hai Precision Brand Analysis
Parent Company

Hon Hai Precision Industry Company Ltd.


Electronic products manufacturing


Consumer Electronics

Tagline/ Slogan

The Foxconn brand is the talent of its workforce


Most dependable partner for joint-design, joint-development, manufacturing for many electronics companies

Hon Hai Precision STP
Hon Hai Precision Segmentation

Electronic products manufacturing, assembling

Hon Hai Precision Target Market

All electronics companies

Hon Hai Precision Positioning

Most reliable manufacturing & assembling partner

Hon Hai Precision SWOT Analysis
Hon Hai Precision Strengths

Below are the Strengths in the SWOT Analysis of Hon Hai Precision:

1.World’s largest manufacturing base (Foxconn)
2. Vertically integrated business model making it the shortest supply chain
3. Manufactures almost all popular electronics products like iPhone, iPad, Kindle, Xbox, PlayStation, Wii etc
4. Major presence in China implying easy access to Chinese supply chain.

5. Has factories spread around the globe at Asia, Europe, Mexico, South America.

Hon Hai Precision Weaknesses

Here are the weaknesses in the Hon Hai Precision SWOT Analysis:

1.Limited designing skillset compared to bigger players
2.Limited market share and low global presence

Hon Hai Precision Opportunities

Following are the Opportunities in Hon Hai Precision SWOT Analysis:

1.Increasing new generation electronics gadget (like smartphones, tablets) sales
2.Major electronics brands shifting to outsourcing of manufacturing to leverage on economies of scale
3.Opportunity to turn to sophisticated high margin components

Hon Hai Precision Threats

The threats in the SWOT Analysis of Hon Hai Precision are as mentioned:

1.Negative publicity due to worker suicides and reports on labour ill treatment
2.Increasing competition from competitors
3.Labour issues and rising costs in China

Hon Hai Precision Competition

Below are the top 3 Hon Hai Precision competitors:

1.Pegatron Corp
3.Sanmina SCI

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hon Hai Precision. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin