Hon Hai Precision SWOT Analysis
Hon Hai Precision is one of the leading brands in the consumer electronics sector. Hon Hai Precision SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hon Hai Precision:
Quick Glance:
Hon Hai Precision Strengths
- World’s largest manufacturing base (Foxconn)
- Vertically integrated business model making it the shortest supply chain
- Manufactures almost all popular electronics products like iPhone, iPad, Kindle, Xbox, PlayStation, Wii etc
- Major presence in China implying easy access to Chinese supply chain.
- Has factories spread around the globe at Asia, Europe, Mexico, South America.
Above are the strengths in the SWOT Analysis of Hon Hai Precision. The strengths of Hon Hai Precision looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hon Hai Precision Weaknesses
- Limited designing skillset compared to bigger players
- Limited market share and low global presence
These were the weaknesses in the Hon Hai Precision SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hon Hai Precision Opportunities
- Increasing new generation electronics gadget (like smartphones, tablets) sales
- Major electronics brands shifting to outsourcing of manufacturing to leverage on economies of scale
- Opportunity to turn to sophisticated high margin components
Above we covered the opportunities in Hon Hai Precision SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hon Hai Precision Threats
- Negative publicity due to worker suicides and reports on labour ill treatment
- Increasing competition from competitors
- Labour issues and rising costs in China
The threats in the SWOT Analysis of Hon Hai Precision are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Hon Hai Precision SWOT analysis.
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About Hon Hai Precision
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Hon Hai Precision Overview | |
|---|---|
| Parent Company |
Hon Hai Precision Industry Company Ltd. |
| Category |
Electronic products manufacturing |
| Sector | |
| Tagline/ Slogan |
The Foxconn brand is the talent of its workforce |
| USP |
Most dependable partner for joint-design, joint-development, manufacturing for many electronics companies |
| Hon Hai Precision STP | |
| Segmentation |
Electronic products manufacturing, assembling |
| Target Market |
All electronics companies |
| Positioning |
Most reliable manufacturing & assembling partner |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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