Hon Hai Precision SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 4111

SWOT Analysis of Hon Hai Precision with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hon Hai Precision

Parent Company

Hon Hai Precision Industry Company Ltd.


Electronic products manufacturing


Consumer Electronics

Tagline/ Slogan

The Foxconn brand is the talent of its workforce


Most dependable partner for joint-design, joint-development, manufacturing for many electronics companies

Hon Hai Precision STP


Electronic products manufacturing, assembling

Target Group

All electronics companies


Most reliable manufacturing & assembling partner

Hon Hai Precision SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hon Hai Precision :

1.World’s largest manufacturing base (Foxconn)
2. Vertically integrated business model making it the shortest supply chain
3. Manufactures almost all popular electronics products like iPhone, iPad, Kindle, Xbox, PlayStation, Wii etc
4. Major presence in China implying easy access to Chinese supply chain.

5. Has factories spread around the globe at Asia, Europe, Mexico, South America.


1.Limited designing skillset compared to bigger players
2.Limited market share and low global presence


1.Increasing new generation electronics gadget (like smartphones, tablets) sales
2.Major electronics brands shifting to outsourcing of manufacturing to leverage on economies of scale
3.Opportunity to turn to sophisticated high margin components


1.Negative publicity due to worker suicides and reports on labour ill treatment
2.Increasing competition from competitors
3.Labour issues and rising costs in China

Hon Hai Precision Competition


Below are the 3 main Hon Hai Precision competitors :

1.Pegatron Corp
3.Sanmina SCI

The brandguide table above concludes the Hon Hai Precision SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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