Hon Hai Precision SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Hon Hai Precision SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hon Hai Precision, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hon Hai Precision to benchmark its business & performance as compared to the competitors, and make strategic improvements. Hon Hai Precision is one of the leading brands in the consumer electronics sector.

The article below lists the Hon Hai Precision SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hon Hai Precision SWOT Analysis:

SWOT Analysis of Hon Hai Precision

For Hon Hai Precision, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hon Hai Precision Strengths

The strengths of Hon Hai Precision looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hon Hai Precision :

1.World’s largest manufacturing base (Foxconn)
2. Vertically integrated business model making it the shortest supply chain
3. Manufactures almost all popular electronics products like iPhone, iPad, Kindle, Xbox, PlayStation, Wii etc
4. Major presence in China implying easy access to Chinese supply chain.

5. Has factories spread around the globe at Asia, Europe, Mexico, South America.

Hon Hai Precision Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hon Hai Precision SWOT Analysis:

1.Limited designing skillset compared to bigger players
2.Limited market share and low global presence

Hon Hai Precision Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hon Hai Precision SWOT Analysis:

1.Increasing new generation electronics gadget (like smartphones, tablets) sales
2.Major electronics brands shifting to outsourcing of manufacturing to leverage on economies of scale
3.Opportunity to turn to sophisticated high margin components

Hon Hai Precision Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hon Hai Precision are as mentioned:

1.Negative publicity due to worker suicides and reports on labour ill treatment
2.Increasing competition from competitors
3.Labour issues and rising costs in China

Hon Hai Precision Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Hon Hai Precision:

1.Pegatron Corp
3.Sanmina SCI

Hence this concludes the Hon Hai Precision SWOT analysis.

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About Hon Hai Precision

Hon Hai Precision Overview
Parent Company

Hon Hai Precision Industry Company Ltd.


Electronic products manufacturing


Consumer Electronics

Tagline/ Slogan

The Foxconn brand is the talent of its workforce


Most dependable partner for joint-design, joint-development, manufacturing for many electronics companies

Hon Hai Precision STP

Electronic products manufacturing, assembling

Target Market

All electronics companies


Most reliable manufacturing & assembling partner

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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