Published in Consumer Electronics category by MBA Skool Team
Kyocera is one of the leading brands in the consumer electronics sector. Kyocera SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kyocera:
Vertical integration of manufacturing of solar systems helps it have 100% product control and helps it have guaranteed output.
The display manufacturing business’ affiliations help in import advantages with respect to supply chain management.
Diverse set of products offering
“Customer-First” is the motto which creates customer satisfaction in price, quality, service and delivery
Over 70,000 employees make it a strong workforce
Above are the strengths in the SWOT Analysis of Kyocera. The strengths of Kyocera looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Downward trend in revenue and profits
Need for a more westernized style of management
Current employee reward plans are more of Japanese style
These were the weaknesses in the Kyocera SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Favourable trends in Semiconductor market owing to increasing use of flash memories etc.
Increasing adoption of smartphones from telecom operators
Advancement of solar energy products
Above we covered the opportunities in Kyocera SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Global economic slowdown
Competition from bigger brands
Possibility of trade barriers from governments (in the case of products like knives etc)
The threats in the SWOT Analysis of Kyocera are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kyocera SWOT analysis.
Continue reading more about the brand/company.
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Printers, digital imaging, telecom equipment, semiconductor products, ceramic
Electronics manufacturers, mobile phone users/ carriers
Continuously creating new value at the cutting edge of technology
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Kyocera. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute