Kyocera SWOT Analysis, Competitors & USP

Kyocera SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Kyocera, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kyocera to benchmark its business & performance as compared to the competitors, and make strategic improvements. Kyocera is one of the leading brands in the consumer electronics sector.

The article below lists the Kyocera SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kyocera SWOT Analysis:

SWOT Analysis of Kyocera

For Kyocera, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kyocera Strengths

The strengths of Kyocera looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kyocera :

1. Vertical integration of manufacturing of solar systems helps it have 100% product control and helps it have guaranteed output.
2. The display manufacturing business’ affiliations help in import advantages with respect to supply chain management.
3. Diverse set of products offering
4. “Customer-First” is the motto which creates customer satisfaction in price, quality, service and delivery

5. Over 70,000 employees make it a strong workforce

Kyocera Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kyocera SWOT Analysis:

1.Downward trend in revenue and profits
2.Need for a more westernized style of management
3.Current employee reward plans are more of Japanese style

Kyocera Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kyocera SWOT Analysis:

1.Favourable trends in Semiconductor market owing to increasing use of flash memories etc.
2.Increasing adoption of smartphones from telecom operators
3.Advancement of solar energy products

Kyocera Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kyocera are as mentioned:

1.Global economic slowdown
2.Competition from bigger brands
3.Possibility of trade barriers from governments (in the case of products like knives etc)

Kyocera Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kyocera:

1.Toshiba Corporation
2.Hitachi ltd
3.KDDI Corporation

Hence this concludes the Kyocera SWOT analysis.

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About Kyocera

Kyocera Overview
Parent Company	Kyocera Corporation
Category	Imaging
Sector	Consumer Electronics
Tagline/ Slogan	The New Value Frontier
USP	Customer First
Kyocera STP
Segmentation	Printers, digital imaging, telecom equipment, semiconductor products, ceramic
Target Market	Electronics manufacturers, mobile phone users/ carriers
Positioning	Continuously creating new value at the cutting edge of technology

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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