Kyocera SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 2925

SWOT Analysis of Kyocera with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Kyocera Corporation




Consumer Electronics

Tagline/ Slogan

The New Value Frontier


Customer First

Kyocera STP


Printers, digital imaging, telecom equipment, semiconductor products, ceramic

Target Group

Electronics manufacturers, mobile phone users/ carriers


Continuously creating new value at the cutting edge of technology

Kyocera SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kyocera :

1. Vertical integration of manufacturing of solar systems helps it have 100% product control and helps it have guaranteed output.
2. The display manufacturing business’ affiliations help in import advantages with respect to supply chain management.
3. Diverse set of products offering
4. “Customer-First” is the motto which creates customer satisfaction in price, quality, service and delivery

5. Over 70,000 employees make it a strong workforce


1.Downward trend in revenue and profits
2.Need for a more westernized style of management
3.Current employee reward plans are more of Japanese style


1.Favourable trends in Semiconductor market owing to increasing use of flash memories etc.
2.Increasing adoption of smartphones from telecom operators
3.Advancement of solar energy products


1.Global economic slowdown
2.Competition from bigger brands
3.Possibility of trade barriers from governments (in the case of products like knives etc)

Kyocera Competition


Below are the 3 main Kyocera competitors :

1.Toshiba Corporation
2.Hitachi ltd
3.KDDI Corporation

The brandguide table above concludes the Kyocera SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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