Kyocera SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kyocera analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kyocera SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kyocera to benchmark its business & performance as compared to the competitors and industry. Kyocera is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kyocera competitors and includes Kyocera target market, segmentation, positioning & Unique Selling Proposition (USP).

Kyocera SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kyocera Brand Analysis
Parent Company

Kyocera Corporation




Consumer Electronics

Tagline/ Slogan

The New Value Frontier


Customer First

Kyocera STP
Kyocera Segmentation

Printers, digital imaging, telecom equipment, semiconductor products, ceramic

Kyocera Target Market

Electronics manufacturers, mobile phone users/ carriers

Kyocera Positioning

Continuously creating new value at the cutting edge of technology

Kyocera SWOT Analysis
Kyocera Strengths

Below are the Strengths in the SWOT Analysis of Kyocera:

1. Vertical integration of manufacturing of solar systems helps it have 100% product control and helps it have guaranteed output.
2. The display manufacturing business’ affiliations help in import advantages with respect to supply chain management.
3. Diverse set of products offering
4. “Customer-First” is the motto which creates customer satisfaction in price, quality, service and delivery

5. Over 70,000 employees make it a strong workforce

Kyocera Weaknesses

Here are the weaknesses in the Kyocera SWOT Analysis:

1.Downward trend in revenue and profits
2.Need for a more westernized style of management
3.Current employee reward plans are more of Japanese style

Kyocera Opportunities

Following are the Opportunities in Kyocera SWOT Analysis:

1.Favourable trends in Semiconductor market owing to increasing use of flash memories etc.
2.Increasing adoption of smartphones from telecom operators
3.Advancement of solar energy products

Kyocera Threats

The threats in the SWOT Analysis of Kyocera are as mentioned:

1.Global economic slowdown
2.Competition from bigger brands
3.Possibility of trade barriers from governments (in the case of products like knives etc)

Kyocera Competition

Below are the top 3 Kyocera competitors:

1.Toshiba Corporation
2.Hitachi ltd
3.KDDI Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kyocera. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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