Kyocera SWOT Analysis

Published in Consumer Electronics category by MBA Skool Team

Here is a detailed SWOT analysis of Kyocera covering strengths, weaknesses, opportunities and threats.

Kyocera Strengths

  1. Vertical integration of manufacturing of solar systems helps it have 100% product control and helps it have guaranteed output.
  2. The display manufacturing business’ affiliations help in import advantages with respect to supply chain management.
  3. Diverse set of products offering
  4. “Customer-First” is the motto which creates customer satisfaction in price, quality, service and delivery
  5. Over 70,000 employees make it a strong workforce

Above are the strengths in the SWOT Analysis of Kyocera. The strengths of Kyocera looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kyocera Weaknesses

  1. Downward trend in revenue and profits
  2. Need for a more westernized style of management
  3. Current employee reward plans are more of Japanese style

These were the weaknesses in the Kyocera SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kyocera Opportunities

  1. Favourable trends in Semiconductor market owing to increasing use of flash memories etc.
  2. Increasing adoption of smartphones from telecom operators
  3. Advancement of solar energy products

Above we covered the opportunities in Kyocera SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kyocera Threats

  1. Global economic slowdown
  2. Competition from bigger brands
  3. Possibility of trade barriers from governments (in the case of products like knives etc)

The threats in the SWOT Analysis of Kyocera are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kyocera SWOT analysis.

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About Kyocera

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kyocera Overview
Parent Company

Kyocera Corporation

Category

Imaging

Sector

Consumer Electronics

Tagline/ Slogan

The New Value Frontier

USP

Customer First

Kyocera STP
Segmentation

Printers, digital imaging, telecom equipment, semiconductor products, ceramic

Target Market

Electronics manufacturers, mobile phone users/ carriers

Positioning

Continuously creating new value at the cutting edge of technology


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Kyocera. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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