Kyocera SWOT Analysis
Kyocera is one of the leading brands in the consumer electronics sector. Kyocera SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kyocera:
Quick Glance:
Kyocera Strengths
- Vertical integration of manufacturing of solar systems helps it have 100% product control and helps it have guaranteed output.
- The display manufacturing business’ affiliations help in import advantages with respect to supply chain management.
- Diverse set of products offering
- “Customer-First” is the motto which creates customer satisfaction in price, quality, service and delivery
- Over 70,000 employees make it a strong workforce
Above are the strengths in the SWOT Analysis of Kyocera. The strengths of Kyocera looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kyocera Weaknesses
- Downward trend in revenue and profits
- Need for a more westernized style of management
- Current employee reward plans are more of Japanese style
These were the weaknesses in the Kyocera SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kyocera Opportunities
- Favourable trends in Semiconductor market owing to increasing use of flash memories etc.
- Increasing adoption of smartphones from telecom operators
- Advancement of solar energy products
Above we covered the opportunities in Kyocera SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kyocera Threats
- Global economic slowdown
- Competition from bigger brands
- Possibility of trade barriers from governments (in the case of products like knives etc)
The threats in the SWOT Analysis of Kyocera are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kyocera SWOT analysis.
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About Kyocera
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kyocera Overview | |
|---|---|
| Parent Company |
Kyocera Corporation |
| Category |
Imaging |
| Sector | |
| Tagline/ Slogan |
The New Value Frontier |
| USP |
Customer First |
| Kyocera STP | |
| Segmentation |
Printers, digital imaging, telecom equipment, semiconductor products, ceramic |
| Target Market |
Electronics manufacturers, mobile phone users/ carriers |
| Positioning |
Continuously creating new value at the cutting edge of technology |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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