Voltas SWOT Analysis, Competitors & USP

Voltas SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Voltas, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Voltas to benchmark its business & performance as compared to the competitors, and make strategic improvements. Voltas is one of the leading brands in the consumer electronics sector.

The article below lists the Voltas SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Voltas SWOT Analysis:

SWOT Analysis of Voltas

For Voltas, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Voltas Strengths

The strengths of Voltas looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Voltas :

1. Voltas is India's largest air conditioning company
2. Sustained growth in revenue and profitability in textile business
3. Leader in terms of market share in the cooling products segment

4. Rated among the top on Brand Equity Index – the highest among all ‘pure AC’ brands.

5. Creative R&D and marketing in the cooling solutions business

Voltas Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Voltas SWOT Analysis:

1.Decreasing operating profit over the past years is a concern
2.Dependence on copper for electromechanical projects (while copper prices are rising) keeps the profit margin lower.

Voltas Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Voltas SWOT Analysis:

1.Recovering construction market in Middle East
2.Growing demand for yarn in domestic and global markets leading to increased sales for its textile machinery business
3.Low market penetration in India’s AC industry implies huge potential for growth

4. Increasing demand for ACs in tier-2,3 cities and towns.

Voltas Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Voltas are as mentioned:

1.Sluggish economy and exchange rate fluctuations playing spoilsport.
2.Increased competition from Japanese brands in cooling products
3.Apparent climactic shift towards shorter summers (more sales during summer) especially in North India.

Voltas Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Voltas:

1.Samsung
2.LG
3.Blue Star

4. Alemco

Hence this concludes the Voltas SWOT analysis.

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About Voltas

Voltas Overview
Parent Company	Tata Group
Category	Electro mechanical equipment, Air conditioning and refrigeration
Sector	Consumer Electronics
Tagline/ Slogan	-
USP	Reliable service and vast distributor network
Voltas STP
Segmentation	Electro mechanical projects, engineering, cooling solutions
Target Market	Construction businesses, middle & upper class individuals
Positioning	All weather air conditioner (for ACs business)

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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