Voltas SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 8213

SWOT analysis of Voltas analyses the brand/company with its strengths, weaknesses, opportunities & threats. Voltas is one of the leading brands in the consumer electronics sector. The table below also lists the top Voltas competitors and elaborates Voltas segmentation, targeting, positioning & USP.

Voltas SWOT, Competitors, Marketing STP & Brand analysis Table
Voltas Analysis

Parent Company

Tata Group

Category

Electro mechanical equipment, Air conditioning and refrigeration

Sector

Consumer Electronics

Tagline/ Slogan

-

USP

Reliable service and vast distributor network

Voltas STP

Segment

Electro mechanical projects, engineering, cooling solutions

Target Group

Construction businesses, middle & upper class individuals

Positioning

All weather air conditioner (for ACs business)

Voltas SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Voltas. Strengths are:

1. Voltas is India's largest air conditioning company
2. Sustained growth in revenue and profitability in textile business
3. Leader in terms of market share in the cooling products segment

4. Rated among the top on Brand Equity Index – the highest among all ‘pure AC’ brands.

5. Creative R&D and marketing in the cooling solutions business

Weaknesses

Here are the weaknesses in the Voltas SWOT Analysis:

1.Decreasing operating profit over the past years is a concern
2.Dependence on copper for electromechanical projects (while copper prices are rising) keeps the profit margin lower.

Opportunities

Following are the Opportunities in Voltas SWOT Analysis:

1.Recovering construction market in Middle East
2.Growing demand for yarn in domestic and global markets leading to increased sales for its textile machinery business
3.Low market penetration in India’s AC industry implies huge potential for growth

4. Increasing demand for ACs in tier-2,3 cities and towns.

Threats

The threats in the SWOT Analysis of Voltas are as mentioned:

1.Sluggish economy and exchange rate fluctuations playing spoilsport.
2.Increased competition from Japanese brands in cooling products
3.Apparent climactic shift towards shorter summers (more sales during summer) especially in North India.

Voltas Competition

Competitors

Below are the top 4 Voltas competitors:

1.Samsung
2.LG
3.Blue Star

4. Alemco

 

The brandguide table above concludes the Voltas SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Voltas. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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