Voltas SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Voltas analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Voltas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Voltas to benchmark its business & performance as compared to the competitors and industry. As of 2020, Voltas is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Voltas competitors and includes Voltas target market, segmentation, positioning & Unique Selling Proposition (USP).

Voltas SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Voltas Brand Analysis
Parent Company

Tata Group

Category

Electro mechanical equipment, Air conditioning and refrigeration

Sector

Consumer Electronics

Tagline/ Slogan

-

USP

Reliable service and vast distributor network

Voltas STP
Voltas Segmentation

Electro mechanical projects, engineering, cooling solutions

Voltas Target Market

Construction businesses, middle & upper class individuals

Voltas Positioning

All weather air conditioner (for ACs business)

Voltas SWOT Analysis
Voltas Strengths

Below are the Strengths in the SWOT Analysis of Voltas:

1. Voltas is India's largest air conditioning company
2. Sustained growth in revenue and profitability in textile business
3. Leader in terms of market share in the cooling products segment

4. Rated among the top on Brand Equity Index – the highest among all ‘pure AC’ brands.

5. Creative R&D and marketing in the cooling solutions business

Voltas Weaknesses

Here are the weaknesses in the Voltas SWOT Analysis:

1.Decreasing operating profit over the past years is a concern
2.Dependence on copper for electromechanical projects (while copper prices are rising) keeps the profit margin lower.

Voltas Opportunities

Following are the Opportunities in Voltas SWOT Analysis:

1.Recovering construction market in Middle East
2.Growing demand for yarn in domestic and global markets leading to increased sales for its textile machinery business
3.Low market penetration in India’s AC industry implies huge potential for growth

4. Increasing demand for ACs in tier-2,3 cities and towns.

Voltas Threats

The threats in the SWOT Analysis of Voltas are as mentioned:

1.Sluggish economy and exchange rate fluctuations playing spoilsport.
2.Increased competition from Japanese brands in cooling products
3.Apparent climactic shift towards shorter summers (more sales during summer) especially in North India.

Voltas Competition
Competitors

Below are the top 4 Voltas competitors:

1.Samsung
2.LG
3.Blue Star

4. Alemco

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Voltas. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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