Published in Consumer Electronics category by MBA Skool Team
Voltas is one of the leading brands in the consumer electronics sector. Voltas SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Voltas:
Voltas is India's largest air conditioning company
Sustained growth in revenue and profitability in textile business
Leader in terms of market share in the cooling products segment
Rated among the top on Brand Equity Index – the highest among all ‘pure AC’ brands.
Creative R&D and marketing in the cooling solutions business
Above are the strengths in the SWOT Analysis of Voltas. The strengths of Voltas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Decreasing operating profit over the past years is a concern
Dependence on copper for electromechanical projects (while copper prices are rising) keeps the profit margin lower.
These were the weaknesses in the Voltas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Construction businesses, middle & upper class individuals
All weather air conditioner (for ACs business)
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