Voltas SWOT Analysis
Voltas is one of the leading brands in the consumer electronics sector. Voltas SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Voltas:
Quick Glance:
Voltas Strengths
- Voltas is India's largest air conditioning company
- Sustained growth in revenue and profitability in textile business
- Leader in terms of market share in the cooling products segment
- Rated among the top on Brand Equity Index – the highest among all ‘pure AC’ brands.
- Creative R&D and marketing in the cooling solutions business
Above are the strengths in the SWOT Analysis of Voltas. The strengths of Voltas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Voltas Weaknesses
- Decreasing operating profit over the past years is a concern
- Dependence on copper for electromechanical projects (while copper prices are rising) keeps the profit margin lower.
These were the weaknesses in the Voltas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Voltas Opportunities
- Recovering construction market in Middle East
- Growing demand for yarn in domestic and global markets leading to increased sales for its textile machinery business
- Low market penetration in India’s AC industry implies huge potential for growth
- Increasing demand for ACs in tier-2,3 cities and towns.
Above we covered the opportunities in Voltas SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Voltas Threats
- Sluggish economy and exchange rate fluctuations playing spoilsport.
- Increased competition from Japanese brands in cooling products
- Apparent climactic shift towards shorter summers (more sales during summer) especially in North India.
The threats in the SWOT Analysis of Voltas are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Voltas SWOT analysis.
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About Voltas
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Voltas Overview | |
|---|---|
| Parent Company |
Tata Group |
| Category |
Electro mechanical equipment, Air conditioning and refrigeration |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Reliable service and vast distributor network |
| Voltas STP | |
| Segmentation |
Electro mechanical projects, engineering, cooling solutions |
| Target Market |
Construction businesses, middle & upper class individuals |
| Positioning |
All weather air conditioner (for ACs business) |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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