BPL SWOT Analysis

BPL SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of BPL, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

BPL is one of the leading brands in the consumer electronics sector. The article below lists the BPL SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

BPL Strengths

The strengths of BPL looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of BPL :

1. Ranked among the top 100 most trusted brands in India
2. Tie up with Sanyo for technology transfer to manufacture CTVs

3. Strong brand with a legacy of making smart and popular TVs

4. Brand had strong advertising through TVCs and print media

5. Entire portfolio includes Medical equipment, televisions, refrigerators, washing machines, microwaves & audio equipment

BPL Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the BPL SWOT Analysis:

1.Expansion into several unrelated sectors led to the downfall
2.Lack of economies of scale compared to the Korean giants
3.Being an Indian brand leads to lower brand perception compared to the global brands

BPL Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in BPL SWOT Analysis:

1.Medical devices market market is likely to grow annually in the coming years
2. Growing consumer appliances market in tier -2,3 cities

BPL Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of BPL are as mentioned:

1.Overseas competitors winning over BPL’s customer segment
2. Rapidly changing technology and new features being added by foreign players

Hence this concludes the BPL SWOT analysis.

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About BPL

BPL Overview
Parent Company	BPL(originally British Physical Laboratories) Group
Category	Home Appliances
Sector	Consumer Electronics
Tagline/ Slogan	Believe in the Best; Happier Living Everyday
USP	Renowned Indian electronics brand with high emphasis on quality
BPL STP
Segmentation	Consumer appliances, home entertainment, health equipment (under “SureCare” brand)
Target Market	Middle class segment and health care providers
Positioning	A complete day-to-day solution (for consumer electronics);

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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