SWOT Analysis of BPL with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
BPL |
|
Parent Company |
BPL(originally British Physical Laboratories) Group |
Category |
Home Appliances |
Sector |
|
Tagline/ Slogan |
Believe in the Best; Happier Living Everyday |
USP |
Renowned Indian electronics brand with high emphasis on quality |
BPL STP |
|
Segment |
Consumer appliances, home entertainment, health equipment (under “SureCare” brand) |
Target Group |
Middle class segment and health care providers |
Positioning |
A complete day-to-day solution (for consumer electronics); |
BPL SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BPL : 1. Ranked among the top 100 most trusted brands in India 3. Strong brand with a legacy of making smart and popular TVs 4. Brand had strong advertising through TVCs and print media 5. Entire portfolio includes Medical equipment, televisions, refrigerators, washing machines, microwaves & audio equipment |
Weaknesses |
1.Expansion into several unrelated sectors led to the downfall |
Opportunities |
1.Medical devices market market is likely to grow annually in the coming years |
Threats |
1.Overseas competitors winning over BPL’s customer segment |
BPL Competition |
|
Competitors |
Below are the 3 main BPL competitors : 1.Samsung |
The brandguide table above concludes the BPL SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to BPL. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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