BPL SWOT Analysis, Competitors & USP

SWOT analysis of BPL analyses the brand by its strengths, weaknesses, opportunities & threats. In BPL SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BPL to benchmark its business & performance as compared to the competitors. BPL is one of the leading brands in the consumer electronics sector.

The article below lists the BPL SWOT (Strengths, Weaknesses, Opportunities, Threats), top BPL competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About BPL

BPL Overview
Parent Company	BPL(originally British Physical Laboratories) Group
Category	Home Appliances
Sector	Consumer Electronics
Tagline/ Slogan	Believe in the Best; Happier Living Everyday
USP	Renowned Indian electronics brand with high emphasis on quality
BPL STP
Segmentation	Consumer appliances, home entertainment, health equipment (under “SureCare” brand)
Target Market	Middle class segment and health care providers
Positioning	A complete day-to-day solution (for consumer electronics);

SWOT Analysis of BPL

For BPL, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the BPL SWOT Analysis:

BPL Strengths

The strengths of BPL looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BPL :

1. Ranked among the top 100 most trusted brands in India
2. Tie up with Sanyo for technology transfer to manufacture CTVs

3. Strong brand with a legacy of making smart and popular TVs

4. Brand had strong advertising through TVCs and print media

5. Entire portfolio includes Medical equipment, televisions, refrigerators, washing machines, microwaves & audio equipment

BPL Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BPL SWOT Analysis:

1.Expansion into several unrelated sectors led to the downfall
2.Lack of economies of scale compared to the Korean giants
3.Being an Indian brand leads to lower brand perception compared to the global brands

BPL Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BPL SWOT Analysis:

1.Medical devices market market is likely to grow annually in the coming years
2. Growing consumer appliances market in tier -2,3 cities

BPL Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BPL are as mentioned:

1.Overseas competitors winning over BPL’s customer segment
2. Rapidly changing technology and new features being added by foreign players

BPL Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of BPL:

1.Samsung
2.LG electronics
3. Videocon

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BPL. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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