BPL SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 2703
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SWOT Analysis of BPL with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BPL

Parent Company

BPL(originally British Physical Laboratories) Group

Category

Home Appliances

Sector

Consumer Electronics

Tagline/ Slogan

Believe in the Best; Happier Living Everyday

USP

Renowned Indian electronics brand with high emphasis on quality

BPL STP

Segment

Consumer appliances, home entertainment, health equipment (under “SureCare” brand)

Target Group

Middle class segment and health care providers

Positioning

A complete day-to-day solution (for consumer electronics);

BPL SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BPL :

1. Ranked among the top 100 most trusted brands in India
2. Tie up with Sanyo for technology transfer to manufacture CTVs

3. Strong brand with a legacy of making smart and popular TVs

4. Brand had strong advertising through TVCs and print media

5. Entire portfolio includes Medical equipment, televisions, refrigerators, washing machines, microwaves & audio equipment

Weaknesses

1.Expansion into several unrelated sectors led to the downfall
2.Lack of economies of scale compared to the Korean giants
3.Being an Indian brand leads to lower brand perception compared to the global brands

Opportunities

1.Medical devices market market is likely to grow annually in the coming years
2. Growing consumer appliances market in tier -2,3 cities

Threats

1.Overseas competitors winning over BPL’s customer segment
2. Rapidly changing technology and new features being added by foreign players

BPL Competition

Competitors

Below are the 3 main BPL competitors :

1.Samsung
2.LG electronics
3. Videocon


The brandguide table above concludes the BPL SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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