BPL SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of BPL analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BPL SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BPL to benchmark its business & performance as compared to the competitors and industry. BPL is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BPL competitors and includes BPL target market, segmentation, positioning & Unique Selling Proposition (USP).

BPL SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BPL Brand Analysis
Parent Company

BPL(originally British Physical Laboratories) Group


Home Appliances


Consumer Electronics

Tagline/ Slogan

Believe in the Best; Happier Living Everyday


Renowned Indian electronics brand with high emphasis on quality

BPL Segmentation

Consumer appliances, home entertainment, health equipment (under “SureCare” brand)

BPL Target Market

Middle class segment and health care providers

BPL Positioning

A complete day-to-day solution (for consumer electronics);

BPL SWOT Analysis
BPL Strengths

Below are the Strengths in the SWOT Analysis of BPL:

1. Ranked among the top 100 most trusted brands in India
2. Tie up with Sanyo for technology transfer to manufacture CTVs

3. Strong brand with a legacy of making smart and popular TVs

4. Brand had strong advertising through TVCs and print media

5. Entire portfolio includes Medical equipment, televisions, refrigerators, washing machines, microwaves & audio equipment

BPL Weaknesses

Here are the weaknesses in the BPL SWOT Analysis:

1.Expansion into several unrelated sectors led to the downfall
2.Lack of economies of scale compared to the Korean giants
3.Being an Indian brand leads to lower brand perception compared to the global brands

BPL Opportunities

Following are the Opportunities in BPL SWOT Analysis:

1.Medical devices market market is likely to grow annually in the coming years
2. Growing consumer appliances market in tier -2,3 cities

BPL Threats

The threats in the SWOT Analysis of BPL are as mentioned:

1.Overseas competitors winning over BPL’s customer segment
2. Rapidly changing technology and new features being added by foreign players

BPL Competition

Below are the top 3 BPL competitors:

2.LG electronics
3. Videocon

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BPL. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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