BPL SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

BPL(originally British Physical Laboratories) Group

Home Appliances

Consumer Electronics

Believe in the Best; Happier Living Everyday

Renowned Indian electronics brand with high emphasis on quality

Consumer appliances, home entertainment, health equipment (under “SureCare” brand)

Middle class segment and health care providers

A complete day-to-day solution (for consumer electronics);

Below are the Strengths in the SWOT Analysis of BPL:

1. Ranked among the top 100 most trusted brands in India
2. Tie up with Sanyo for technology transfer to manufacture CTVs

3. Strong brand with a legacy of making smart and popular TVs

4. Brand had strong advertising through TVCs and print media

5. Entire portfolio includes Medical equipment, televisions, refrigerators, washing machines, microwaves & audio equipment

Here are the weaknesses in the BPL SWOT Analysis:

1.Expansion into several unrelated sectors led to the downfall
2.Lack of economies of scale compared to the Korean giants
3.Being an Indian brand leads to lower brand perception compared to the global brands

Following are the Opportunities in BPL SWOT Analysis:

1.Medical devices market market is likely to grow annually in the coming years
2. Growing consumer appliances market in tier -2,3 cities

The threats in the SWOT Analysis of BPL are as mentioned:

1.Overseas competitors winning over BPL’s customer segment
2. Rapidly changing technology and new features being added by foreign players

Below are the top 3 BPL competitors:

1.Samsung
2.LG electronics
3. Videocon