Published in Consumer Electronics category by MBA Skool Team
BPL is one of the leading brands in the consumer electronics sector. BPL SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of BPL:
Ranked among the top 100 most trusted brands in India
Tie up with Sanyo for technology transfer to manufacture CTVs
Strong brand with a legacy of making smart and popular TVs
Brand had strong advertising through TVCs and print media
Entire portfolio includes Medical equipment, televisions, refrigerators, washing machines, microwaves & audio equipment
Above are the strengths in the SWOT Analysis of BPL. The strengths of BPL looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Expansion into several unrelated sectors led to the downfall
Lack of economies of scale compared to the Korean giants
Being an Indian brand leads to lower brand perception compared to the global brands
These were the weaknesses in the BPL SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Medical devices market market is likely to grow annually in the coming years
Growing consumer appliances market in tier -2,3 cities
Above we covered the opportunities in BPL SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Overseas competitors winning over BPL’s customer segment
Rapidly changing technology and new features being added by foreign players
The threats in the SWOT Analysis of BPL are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Renowned Indian electronics brand with high emphasis on quality
Consumer appliances, home entertainment, health equipment (under “SureCare” brand)
Middle class segment and health care providers
A complete day-to-day solution (for consumer electronics);
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