Halliburton SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 5834

SWOT Analysis of Halliburton with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Oil Services and Equipment


Energy & Power

Tagline/ Slogan

Solving Challenges; Unleash the energy


World's largest oil field company

Halliburton STP


Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration


It provides solutions to challenges in the Oil services sector

Halliburton SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Halliburton :

1. It is one of the largest oil-field services companies in the world
2. It has a global presence in more than 80 countries
3. Approximately 70,000 employees form the backbone of the company
4. Services & products offered for petroleum and natural gas exploration and production
5. CSR initiatives and environmental programs have been undertaken aggressively
6. Strong brand name and brand equity


1. Intervention of Govt policies the world over affect the operational efficiency
2. Increasing costs and declining oil reserves


1.Increasing fuel/oil prices

2.Increasing natural gas market globally

3.More oil well discoveries

4. Infrastructure growth means more automobiles and construction equipment which require more fuel.


1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide

Halliburton Competition


Below are the 3 main Halliburton competitors :

1. Schlumberger
2. Weatherford International
3. Baker Hughes

The brandguide table above concludes the Halliburton SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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