Halliburton SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Halliburton analyses the brand by its strengths, weaknesses, opportunities & threats. In Halliburton SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Halliburton to benchmark its business & performance as compared to the competitors. Halliburton is one of the leading brands in the energy & power sector.

The table below lists the Halliburton SWOT (Strengths, Weaknesses, Opportunities, Threats), top Halliburton competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Halliburton SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Halliburton Brand Analysis
Parent Company



Oil Services and Equipment


Energy & Power

Tagline/ Slogan

Solving Challenges; Unleash the energy


World's largest oil field company

Halliburton STP

Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration


It provides solutions to challenges in the Oil services sector

SWOT Analysis of Halliburton
Halliburton Strengths

Below are the Strengths in the SWOT Analysis of Halliburton:

1. It is one of the largest oil-field services companies in the world
2. It has a global presence in more than 80 countries
3. Approximately 70,000 employees form the backbone of the company
4. Services & products offered for petroleum and natural gas exploration and production
5. CSR initiatives and environmental programs have been undertaken aggressively
6. Strong brand name and brand equity

Halliburton Weaknesses

Here are the weaknesses in the Halliburton SWOT Analysis:

1. Intervention of Govt policies the world over affect the operational efficiency
2. Increasing costs and declining oil reserves

Halliburton Opportunities

Following are the Opportunities in Halliburton SWOT Analysis:

1.Increasing fuel/oil prices

2.Increasing natural gas market globally

3.More oil well discoveries

4. Infrastructure growth means more automobiles and construction equipment which require more fuel.

Halliburton Threats

The threats in the SWOT Analysis of Halliburton are as mentioned:

1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide

Halliburton Competition
Halliburton Competitors

Below are the top 3 competitors of Halliburton:

1. Schlumberger Limited
2. Weatherford International
3. Baker Hughes

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Halliburton. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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