Halliburton SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 4623

SWOT Analysis of Halliburton with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Oil Services and Equipment



Tagline/ Slogan

Solving Challenges; Unleash the energy


World's largest oil field company



Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration


It provides solutions to challenges in the Oil services sector

SWOT Analysis


1. It is one of the largest oil-field services companies in the world
2. It has a global presence in more than 80 countries
3. Approximately 70,000 employees form the backbone of the company
4. Services & products offered for petroleum and natural gas exploration and production
5. CSR initiatives and environmental programs have been undertaken aggressively
6. Strong brand name and brand equity


1. Intervention of Govt policies the world over affect the operational efficiency
2. Increasing costs and declining oil reserves


1.Increasing fuel/oil prices

2.Increasing natural gas market globally

3.More oil well discoveries

4. Infrastructure growth means more automobiles and construction equipment which require more fuel.


1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide



1. Schlumberger
2. Weatherford International
3. Baker Hughes

The table above concludes the Halliburton SWOT analysis along with its marketing and brand parameters.


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