Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Halliburton analyses the brand by its strengths, weaknesses, opportunities & threats. In Halliburton SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Halliburton to benchmark its business & performance as compared to the competitors. Halliburton is one of the leading brands in the energy & power sector.
The article below lists the Halliburton SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Halliburton SWOT Analysis:
For Halliburton, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Halliburton looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Halliburton :
1. It is one of the largest oil-field services companies in the world 2. It has a global presence in more than 80 countries 3. Approximately 70,000 employees form the backbone of the company 4. Services & products offered for petroleum and natural gas exploration and production 5. CSR initiatives and environmental programs have been undertaken aggressively 6. Strong brand name and brand equity
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Halliburton SWOT Analysis:
1. Intervention of Govt policies the world over affect the operational efficiency 2. Increasing costs and declining oil reserves
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Halliburton SWOT Analysis:
1.Increasing fuel/oil prices
2.Increasing natural gas market globally
3.More oil well discoveries
4. Infrastructure growth means more automobiles and construction equipment which require more fuel.
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Halliburton are as mentioned:
1.Government regulations pressurizing operations
2.High Competition from existing oil services companies globally
3.Environmental hazards cause a backlash
4.Economic instability and fluctuations worldwide
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Halliburton:
Corporates, countries looking to fulfill energy services needs
Companies involved in petroleum and natural gas exploration
It provides solutions to challenges in the Oil services sector
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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