National Oilwell Varco SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of National Oilwell Varco analyses the brand by its strengths, weaknesses, opportunities & threats. In National Oilwell Varco SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like National Oilwell Varco to benchmark its business & performance as compared to the competitors. National Oilwell Varco is one of the leading brands in the energy & power sector.

The table below lists the National Oilwell Varco SWOT (Strengths, Weaknesses, Opportunities, Threats), top National Oilwell Varco competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

National Oilwell Varco SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
National Oilwell Varco Brand Analysis
Parent Company

National Oilwell Varco


Oil Services and Equipment


Energy & Power

Tagline/ Slogan

One Company Unlimited Solutions


It is worldwide leader in the land and offshore drilling industry

National Oilwell Varco STP

Corporates, countries looking to fulfill energy services needs

Target Group

Companies needing oil and gas drilling equipments


It is positioned as worldwide leader in designing, manufacturing and selling equipments used in oil and gas drilling

SWOT Analysis of National Oilwell Varco
National Oilwell Varco Strengths

Below are the Strengths in the SWOT Analysis of National Oilwell Varco:

1. Very diverse product lines
2. Vast range of services, ranging from drilling rig technologies to providing  supply chain services
3. Market leaders in supply chain management with help of their distribution network of more than 700 location

4. CSR initiatives and environmental programs have been undertaken aggressively

5. National Oilwell Varco has more than 110 brands under it
6. Has a strong workforce of approx 50,000 employees

National Oilwell Varco Weaknesses

Here are the weaknesses in the National Oilwell Varco SWOT Analysis:

1. Spills and environmental violations have affected brand image

2. The business is excessively dependent on finding new reserves of oil which are found very infrequently

National Oilwell Varco Opportunities

Following are the Opportunities in National Oilwell Varco SWOT Analysis:

1.Growing demand of oil field equipments

2. Increase of deep water drilling

3.Emergence of shale drilling outside US borders presents huge opportunity for the company

4. Acquisition of Wilson leading distribution of pipe, valves and fittings have provided  new market opportunities

National Oilwell Varco Threats

The threats in the SWOT Analysis of National Oilwell Varco are as mentioned:

1. Natural gas prices in North America are very low this may cause a fall in demand for shale drilling as it will become a very expensive proposition

2. Development of greener sources of energy may be a big threat for its oil business
3. Fluctuating foreign exchanges and global crisis affects operations

National Oilwell Varco Competition
National Oilwell Varco Competitors

Below are the top 3 competitors of National Oilwell Varco:

1. Schlumberger Limited

2. Baker Hughes

3. Cameron International

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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