National Oilwell Varco SWOT Analysis, USP & Competitors

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SWOT Analysis of National Oilwell Varco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Oilwell Varco

Parent Company

National Oilwell Varco


Oil Services and Equipment



Tagline/ Slogan

One Company Unlimited Solutions


It is worldwide leader in the land and offshore drilling industry



Corporates, countries looking to fulfill energy services needs

Target Group

Companies needing oil and gas drilling equipments


It is positioned as worldwide leader in designing, manufacturing and selling equipments used in oil and gas drilling

SWOT Analysis


1. Very diverse product lines
2. Vast range of services, ranging from drilling rig technologies to providing  supply chain services
3. Market leaders in supply chain management with help of their distribution network of more than 700 location

4. CSR initiatives and environmental programs have been undertaken aggressively

5. National Oilwell Varco has more than 110 brands under it
6. Has a strong workforce of approx 50,000 employees


1. Spills and environmental violations have affected brand image

2. The business is excessively dependent on finding new reserves of oil which are found very infrequently


1.Growing demand of oil field equipments

2. Increase of deep water drilling

3.Emergence of shale drilling outside US borders presents huge opportunity for the company

4. Acquisition of Wilson leading distribution of pipe, valves and fittings have provided  new market opportunities


1. Natural gas prices in North America are very low this may cause a fall in demand for shale drilling as it will become a very expensive proposition

2. Development of greener sources of energy may be a big threat for its oil business
3. Fluctuating foreign exchanges and global crisis affects operations



2.Baker Hughes
3.Cameron International

The table above concludes the National Oilwell Varco SWOT analysis along with its marketing and brand parameters.


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