Weatherford International SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Weatherford International SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Weatherford International, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Weatherford International to benchmark its business & performance as compared to the competitors, and make strategic improvements. Weatherford International is one of the leading brands in the energy & power sector.

The article below lists the Weatherford International SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Weatherford International SWOT Analysis:

SWOT Analysis of Weatherford International

For Weatherford International, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Weatherford International Strengths

The strengths of Weatherford International looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Weatherford International :

1. It is one of the largest oil-field services companies in the world
2. It has a global presence in more than 100 countries
3. Approximately 50,000 people are employed in the company
4. Services & products offered that spans entire life cycle of a well
5. Robust in research and development
6. Strong brand name and brand equity

7. Substantial present in middle east

Weatherford International Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Weatherford International SWOT Analysis:

1. Intervention of Government policies the world over affect the operational efficiency

2. Declining margins due to rising costs

Weatherford International Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Weatherford International SWOT Analysis:

1.Growing demand for oil field equipments worldwide

2.Increasing natural gas market globally

3.More oil well discoveries and tie-ups

4. Shale drilling in US and other global areas

Weatherford International Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Weatherford International are as mentioned:

1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3.Development of greener sources of energy

Weatherford International Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Weatherford International:

1. Baker Hughes

2. Halliburton

3. Schlumberger Limited

Hence this concludes the Weatherford International SWOT analysis.

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About Weatherford International

Weatherford International Overview
Parent Company

Weatherford International


Oil Services and Equipment


Energy & Power

Tagline/ Slogan

The change will do you good


World's one of the largest oil field company

Weatherford International STP

Corporates, countries looking to fulfill energy services needs

Target Market

Companies involved in petroleum and natural gas exploration


Company that will maximize clients oil and gas assets

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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