Weatherford International SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Weatherford International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Weatherford International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Weatherford International to benchmark its business & performance as compared to the competitors and industry. Weatherford International is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Weatherford International competitors and includes Weatherford International target market, segmentation, positioning & Unique Selling Proposition (USP).

Weatherford International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Weatherford International Brand Analysis
Parent Company

Weatherford International


Oil Services and Equipment


Energy & Power

Tagline/ Slogan

The change will do you good


World's one of the largest oil field company

Weatherford International STP
Weatherford International Segmentation

Corporates, countries looking to fulfill energy services needs

Weatherford International Target Market

Companies involved in petroleum and natural gas exploration

Weatherford International Positioning

Company that will maximize clients oil and gas assets

Weatherford International SWOT Analysis
Weatherford International Strengths

Below are the Strengths in the SWOT Analysis of Weatherford International:

1. It is one of the largest oil-field services companies in the world
2. It has a global presence in more than 100 countries
3. Approximately 50,000 people are employed in the company
4. Services & products offered that spans entire life cycle of a well
5. Robust in research and development
6. Strong brand name and brand equity

7. Substantial present in middle east

Weatherford International Weaknesses

Here are the weaknesses in the Weatherford International SWOT Analysis:

1. Intervention of Government policies the world over affect the operational efficiency

2. Declining margins due to rising costs

Weatherford International Opportunities

Following are the Opportunities in Weatherford International SWOT Analysis:

1.Growing demand for oil field equipments worldwide

2.Increasing natural gas market globally

3.More oil well discoveries and tie-ups

4. Shale drilling in US and other global areas

Weatherford International Threats

The threats in the SWOT Analysis of Weatherford International are as mentioned:

1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3.Development of greener sources of energy

Weatherford International Competition

Below are the top 3 Weatherford International competitors:

1. Baker Hughes

2. Halliburton

3. Schlumberger Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Weatherford International. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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