Weatherford International SWOT Analysis
Weatherford International is one of the leading brands in the energy & power sector. Weatherford International SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Weatherford International:
Quick Glance:
Weatherford International Strengths
- It is one of the largest oil-field services companies in the world
- It has a global presence in more than 100 countries
- Approximately 50,000 people are employed in the company
- Services & products offered that spans entire life cycle of a well
- Robust in research and development
- Strong brand name and brand equity
- Substantial present in middle east
Above are the strengths in the SWOT Analysis of Weatherford International. The strengths of Weatherford International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Weatherford International Weaknesses
- Intervention of Government policies the world over affect the operational efficiency
- Declining margins due to rising costs
These were the weaknesses in the Weatherford International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Weatherford International Opportunities
- Growing demand for oil field equipments worldwide
- Increasing natural gas market globally
- More oil well discoveries and tie-ups
- Shale drilling in US and other global areas
Above we covered the opportunities in Weatherford International SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Weatherford International Threats
- Government regulations pressurizing operations
- High Competition from existing oil services companies globally
- Development of greener sources of energy
The threats in the SWOT Analysis of Weatherford International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Weatherford International SWOT analysis.
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About Weatherford International
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Weatherford International Overview | |
|---|---|
| Parent Company |
Weatherford International |
| Category |
Oil Services and Equipment |
| Sector | |
| Tagline/ Slogan |
The change will do you good |
| USP |
World's one of the largest oil field company |
| Weatherford International STP | |
| Segmentation |
Corporates, countries looking to fulfill energy services needs |
| Target Market |
Companies involved in petroleum and natural gas exploration |
| Positioning |
Company that will maximize clients oil and gas assets |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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