Weatherford International SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Weatherford International analyses the brand by its strengths, weaknesses, opportunities & threats. In Weatherford International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Weatherford International to benchmark its business & performance as compared to the competitors. Weatherford International is one of the leading brands in the energy & power sector.

The table below lists the Weatherford International SWOT (Strengths, Weaknesses, Opportunities, Threats), top Weatherford International competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Weatherford International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Weatherford International Brand Analysis
Parent Company

Weatherford International

Category

Oil Services and Equipment

Sector

Energy & Power

Tagline/ Slogan

The change will do you good

USP

World's one of the largest oil field company

Weatherford International STP
Segment

Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration

Positioning

Company that will maximize clients oil and gas assets

SWOT Analysis of Weatherford International
Weatherford International Strengths

Below are the Strengths in the SWOT Analysis of Weatherford International:

1. It is one of the largest oil-field services companies in the world
2. It has a global presence in more than 100 countries
3. Approximately 50,000 people are employed in the company
4. Services & products offered that spans entire life cycle of a well
5. Robust in research and development
6. Strong brand name and brand equity

7. Substantial present in middle east

Weatherford International Weaknesses

Here are the weaknesses in the Weatherford International SWOT Analysis:

1. Intervention of Government policies the world over affect the operational efficiency

2. Declining margins due to rising costs

Weatherford International Opportunities

Following are the Opportunities in Weatherford International SWOT Analysis:

1.Growing demand for oil field equipments worldwide

2.Increasing natural gas market globally

3.More oil well discoveries and tie-ups

4. Shale drilling in US and other global areas

Weatherford International Threats

The threats in the SWOT Analysis of Weatherford International are as mentioned:

1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3.Development of greener sources of energy

Weatherford International Competition
Weatherford International Competitors

Below are the top 3 competitors of Weatherford International:

1. Baker Hughes

2. Halliburton

3. Schlumberger Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Weatherford International. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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