SWOT analysis of IOCL analyses the brand/company with its strengths, weaknesses, opportunities & threats. In IOCL SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like IOCL to benchmark its business & performance as compared to the competitors and industry. As of 2020, IOCL is one of the leading brands in the energy & power sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top IOCL competitors and includes IOCL target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Indian Oil Corporation Limited (IOCL) | |
| Parent Company | IOCL |
|---|---|
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
The energy of India |
| USP |
Indian Oil Corporation (IOCL) is India's most well reknowned brand |
| IOCL STP | |
| IOCL Segmentation |
Corporates, countries, individuals looking to fulfill energy needs |
| IOCL Target Market |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| IOCL Positioning |
IOCL provides energy, fuel and gas to entire India |
| IOCL SWOT Analysis | |
| IOCL Strengths |
Below are the Strengths in the SWOT Analysis of IOCL: 1. IOCL is India's largest commercial enterprise with a strong brand name 8. IOCL's pipeline in India spans more than 11,000km making it one of the largest globally 9. Strong branding and marketing exercises through TVC, sponsorships, print, online ads etc make Indian Oil a top brand |
| IOCL Weaknesses |
Here are the weaknesses in the IOCL SWOT Analysis: 1. High competition from other oil companies means limited market share growth 2.Bureaucracy affects the operations of a government controlled company like IOCL |
| IOCL Opportunities |
Following are the Opportunities in IOCL SWOT Analysis: 1. IOCL can tap on increasing demand and higher fuel/oil prices 4. Acquisition of smaller companies can further strengthen the position of IOCL |
| IOCL Threats |
The threats in the SWOT Analysis of IOCL are as mentioned: 1. Government regulations can slow down business 3. NGOs and environment focused companies can be an obstacle in business |
| IOCL Competition | |
| Competitors |
Below are the top 4 IOCL competitors: 3. ONGC |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to IOCL. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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