SWOT Analysis of IOCL with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Indian Oil Corporation Limited (IOCL) | |
Category |
Oil & Gas |
Sector |
Energy |
Tagline/ Slogan |
The energy of India |
USP |
Indian Oil Corporation (IOCL) is India's most well reknowned brand |
IOCL STP | |
Segment |
Corporates, countries, individuals looking to fulfill energy needs |
Target Group |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
Positioning |
IOCL provides energy, fuel and gas to entire India |
IOCL SWOT Analysis | |
Strengths |
1. IOCL is India's largest commercial enterprise with a strong brand name 8. IOCL's pipeline in India spans more than 11,000km making it one of the largest globally 9. Strong branding and marketing exercises through TVC, sponsorships, print, online ads etc make Indian Oil a top brand |
Weaknesses |
1. High competition from other oil companies means limited market share growth 2.Bureaucracy affects the operations of a government controlled company like IOCL |
Opportunities |
1. IOCL can tap on increasing demand and higher fuel/oil prices 4. Acquisition of smaller companies can further strengthen the position of IOCL |
Threats |
1. Government regulations can slow down business 3. NGOs and environment focused companies can be an obstacle in business |
Competition | |
Competitors |
3. ONGC |
The brandguide table above concludes the IOCL SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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