IOCL SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 15098
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SWOT Analysis of IOCL with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indian Oil Corporation Limited (IOCL)

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

The energy of India

USP

Indian Oil Corporation (IOCL) is India's most well reknowned brand

IOCL STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

IOCL provides energy, fuel and gas to entire India

IOCL SWOT Analysis

Strengths

1. IOCL is India's largest commercial enterprise with a strong brand name
2. Indian Oil has petroleum products, fuels, lubricants, petrochemicals etc
3. Operates many refineries in India
4. Huge distribution network through retailing makes Indian Oil a popular brand name
5. Accounts for a majority share in the petroleum products market and substantial share in refining capacity and downstream sector pipelines capacity in India
6. IOCL has over 35,000 employees
7. Loyalty programs like XTRAPOWER Fleet Card Program is aimed at Large Fleet Operators

8. IOCL's pipeline in India spans more than 11,000km making it one of the largest globally

9. Strong branding and marketing exercises through TVC, sponsorships, print, online ads etc make Indian Oil a top brand

Weaknesses

1. High competition from other oil companies means limited market share growth

2.Bureaucracy affects the operations of a government controlled company like IOCL

Opportunities

1. IOCL can tap on increasing demand and higher fuel/oil prices
2. Increasing natural gas market for industries and transportation
3. Global expansion with tie-ups with international oil companies

4. Acquisition of smaller companies can further strengthen the position of IOCL

Threats

1. Government regulations can slow down business
2. High Competition means limited market share for IOCL

3. NGOs and environment focused companies can be an obstacle in business

Competition

Competitors

1. Bharat Petroleum

2. Hindustan Petroleum

3. ONGC

4. Reliance Industries Limited


The brandguide table above concludes the IOCL SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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