Tata Power SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Tata Power SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Tata Power, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Power to benchmark its business & performance as compared to the competitors, and make strategic improvements. Tata Power is one of the leading brands in the energy & power sector.

The article below lists the Tata Power SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tata Power SWOT Analysis:

SWOT Analysis of Tata Power

For Tata Power, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tata Power Strengths

The strengths of Tata Power looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tata Power :

1. Can leverage on the “Tata” brand which signifies Trust
2. Capable of expansion since it has large reserves and low Debt-Equity Ratio
3. Access to newer technologies

4. Tata Power uses various ways of generating power i.e. thermal, hydro, wind, solar energies etc.

5. Malaysia, Saudia Arabia, Kuwait, Singapore, Cyprus etc are some places where Tata Power has made its presence felt.

6. Despite having a comparitively small employee workforce of 3000-odd employees, the skills of each employee is of the highest level

Tata Power Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tata Power SWOT Analysis:

1.Limited Market share due to intense competition
2.Limited presence in South India which is a lucrative market having IT hubs and no presence in Central India

Tata Power Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tata Power SWOT Analysis:

1.Increasing demand for power
2.Non-conventional sources of power
3.Expansion into third world countries and global expansion

Tata Power Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tata Power are as mentioned:

1. Fluctuating International prices of coal
2.Changes in International policies regarding import of coal and oil
3. Government policies and regulations

Tata Power Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Tata Power:

1.Reliance Power
2.Adani Power

Hence this concludes the Tata Power SWOT analysis.

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About Tata Power

Tata Power Overview
Parent Company

Tata Group




Energy & Power

Tagline/ Slogan

Lighting up Lives!


India’s Largest Integrated Private Power Utility

Tata Power STP

Retail customers in metros, Refineries, Ports etc

Target Market

Residential areas and Industries


Reliable Service with superior customer care

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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