Tata Power SWOT Analysis, Competitors & USP

Tata Power

Parent Company

Tata Group

Category

Power

Sector

Energy & Power

Tagline/ Slogan

Lighting up Lives!

USP

India’s Largest Integrated Private Power Utility

Tata Power STP

Segment

Retail customers in metros, Refineries, Ports etc

Target Group

Residential areas and Industries

Positioning

Reliable Service with superior customer care

Tata Power SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Power :

1. Can leverage on the “Tata” brand which signifies Trust
2. Capable of expansion since it has large reserves and low Debt-Equity Ratio
3. Access to newer technologies

4. Tata Power uses various ways of generating power i.e. thermal, hydro, wind, solar energies etc.

5. Malaysia, Saudia Arabia, Kuwait, Singapore, Cyprus etc are some places where Tata Power has made its presence felt.

6. Despite having a comparitively small employee workforce of 3000-odd employees, the skills of each employee is of the highest level

Weaknesses

1.Limited Market share due to intense competition
2.Limited presence in South India which is a lucrative market having IT hubs and no presence in Central India

Opportunities

1.Increasing demand for power
2.Non-conventional sources of power
3.Expansion into third world countries and global expansion

Threats

1. Fluctuating International prices of coal
2.Changes in International policies regarding import of coal and oil
3. Government policies and regulations

Tata Power Competition

Competitors

Below are the 3 main Tata Power competitors :

1.Reliance Power
2.Adani Power
3.NTPC