Tata Power SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 7369

SWOT Analysis of Tata Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Power

Parent Company

Tata Group




Energy & Power

Tagline/ Slogan

Lighting up Lives!


India’s Largest Integrated Private Power Utility

Tata Power STP


Retail customers in metros, Refineries, Ports etc

Target Group

Residential areas and Industries


Reliable Service with superior customer care

Tata Power SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Power. Strengths are:

1. Can leverage on the “Tata” brand which signifies Trust
2. Capable of expansion since it has large reserves and low Debt-Equity Ratio
3. Access to newer technologies

4. Tata Power uses various ways of generating power i.e. thermal, hydro, wind, solar energies etc.

5. Malaysia, Saudia Arabia, Kuwait, Singapore, Cyprus etc are some places where Tata Power has made its presence felt.

6. Despite having a comparitively small employee workforce of 3000-odd employees, the skills of each employee is of the highest level


Here are the weaknesses of Tata Power :

1.Limited Market share due to intense competition
2.Limited presence in South India which is a lucrative market having IT hubs and no presence in Central India


Following are the Opportunities of Tata Power :

1.Increasing demand for power
2.Non-conventional sources of power
3.Expansion into third world countries and global expansion


The threats of Tata Power are as mentioned :

1. Fluctuating International prices of coal
2.Changes in International policies regarding import of coal and oil
3. Government policies and regulations

Tata Power Competition


Below are the 3 main Tata Power competitors :

1.Reliance Power
2.Adani Power

The brandguide table above concludes the Tata Power SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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