Tata Power SWOT Analysis, USP & Competitors

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SWOT Analysis of Tata Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Power

Parent Company

Tata Group





Tagline/ Slogan

Lighting up Lives!


India’s Largest Integrated Private Power Utility



Retail customers in metros, Refineries, Ports etc

Target Group

Residential areas and Industries


Reliable Service with superior customer care

SWOT Analysis


1. Can leverage on the “Tata” brand which signifies Trust
2. Capable of expansion since it has large reserves and low Debt-Equity Ratio
3. Access to newer technologies

4. Tata Power uses various ways of generating power i.e. thermal, hydro, wind, solar energies etc.

5. Malaysia, Saudia Arabia, Kuwait, Singapore, Cyprus etc are some places where Tata Power has made its presence felt.

6. Despite having a comparitively small employee workforce of 3000-odd employees, the skills of each employee is of the highest level


1.Limited Market share due to intense competition
2.Limited presence in South India which is a lucrative market having IT hubs and no presence in Central India


1.Increasing demand for power
2.Non-conventional sources of power
3.Expansion into third world countries and global expansion


1. Fluctuating International prices of coal
2.Changes in International policies regarding import of coal and oil
3. Government policies and regulations



1.Reliance Power
2.Adani Power

The table above concludes the Tata Power SWOT analysis along with its marketing and brand parameters.


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