Tata Power SWOT Analysis, Competitors & USP
SWOT analysis of Tata Power analyses the brand by its strengths, weaknesses, opportunities & threats. In Tata Power SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Tata Power to benchmark its business & performance as compared to the competitors. Tata Power is one of the leading brands in the energy & power sector.
The table below lists the Tata Power SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Power competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Tata Power Brand Analysis | |
|---|---|
| Parent Company |
Tata Group |
| Category |
Power |
| Sector | |
| Tagline/ Slogan |
Lighting up Lives! |
| USP |
India’s Largest Integrated Private Power Utility |
| Tata Power STP | |
| Segment |
Retail customers in metros, Refineries, Ports etc |
| Target Group |
Residential areas and Industries |
| Positioning |
Reliable Service with superior customer care |
| SWOT Analysis of Tata Power | |
| Tata Power Strengths |
Below are the Strengths in the SWOT Analysis of Tata Power: 1. Can leverage on the “Tata” brand which signifies Trust 4. Tata Power uses various ways of generating power i.e. thermal, hydro, wind, solar energies etc. 5. Malaysia, Saudia Arabia, Kuwait, Singapore, Cyprus etc are some places where Tata Power has made its presence felt. 6. Despite having a comparitively small employee workforce of 3000-odd employees, the skills of each employee is of the highest level |
| Tata Power Weaknesses |
Here are the weaknesses in the Tata Power SWOT Analysis: 1.Limited Market share due to intense competition |
| Tata Power Opportunities |
Following are the Opportunities in Tata Power SWOT Analysis: 1.Increasing demand for power |
| Tata Power Threats |
The threats in the SWOT Analysis of Tata Power are as mentioned: 1. Fluctuating International prices of coal |
| Tata Power Competition | |
| Tata Power Competitors |
Below are the top 3 competitors of Tata Power: 1.Reliance Power |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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