Published in Energy & Power category by MBA Skool Team
Tata Power is one of the leading brands in the energy & power sector. Tata Power SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tata Power:
Can leverage on the “Tata” brand which signifies Trust
Capable of expansion since it has large reserves and low Debt-Equity Ratio
Access to newer technologies
Tata Power uses various ways of generating power i.e. thermal, hydro, wind, solar energies etc.
Malaysia, Saudia Arabia, Kuwait, Singapore, Cyprus etc are some places where Tata Power has made its presence felt.
Despite having a comparitively small employee workforce of 3000-odd employees, the skills of each employee is of the highest level
Above are the strengths in the SWOT Analysis of Tata Power. The strengths of Tata Power looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tata Power Weaknesses
Limited Market share due to intense competition
Limited presence in South India which is a lucrative market having IT hubs and no presence in Central India
These were the weaknesses in the Tata Power SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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