Tata Power SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tata Power analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Power SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Power to benchmark its business & performance as compared to the competitors and industry. Tata Power is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Power competitors and includes Tata Power target market, segmentation, positioning & Unique Selling Proposition (USP).

Tata Power SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tata Power Brand Analysis
Parent Company

Tata Group




Energy & Power

Tagline/ Slogan

Lighting up Lives!


India’s Largest Integrated Private Power Utility

Tata Power STP
Tata Power Segmentation

Retail customers in metros, Refineries, Ports etc

Tata Power Target Market

Residential areas and Industries

Tata Power Positioning

Reliable Service with superior customer care

Tata Power SWOT Analysis
Tata Power Strengths

Below are the Strengths in the SWOT Analysis of Tata Power:

1. Can leverage on the “Tata” brand which signifies Trust
2. Capable of expansion since it has large reserves and low Debt-Equity Ratio
3. Access to newer technologies

4. Tata Power uses various ways of generating power i.e. thermal, hydro, wind, solar energies etc.

5. Malaysia, Saudia Arabia, Kuwait, Singapore, Cyprus etc are some places where Tata Power has made its presence felt.

6. Despite having a comparitively small employee workforce of 3000-odd employees, the skills of each employee is of the highest level

Tata Power Weaknesses

Here are the weaknesses in the Tata Power SWOT Analysis:

1.Limited Market share due to intense competition
2.Limited presence in South India which is a lucrative market having IT hubs and no presence in Central India

Tata Power Opportunities

Following are the Opportunities in Tata Power SWOT Analysis:

1.Increasing demand for power
2.Non-conventional sources of power
3.Expansion into third world countries and global expansion

Tata Power Threats

The threats in the SWOT Analysis of Tata Power are as mentioned:

1. Fluctuating International prices of coal
2.Changes in International policies regarding import of coal and oil
3. Government policies and regulations

Tata Power Competition

Below are the top 3 Tata Power competitors:

1.Reliance Power
2.Adani Power

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Power. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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