Tata Power SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Tata Group

Power

Energy & Power

Lighting up Lives!

India’s Largest Integrated Private Power Utility

Retail customers in metros, Refineries, Ports etc

Residential areas and Industries

Reliable Service with superior customer care

Below are the Strengths in the SWOT Analysis of Tata Power:

1. Can leverage on the “Tata” brand which signifies Trust
2. Capable of expansion since it has large reserves and low Debt-Equity Ratio
3. Access to newer technologies

4. Tata Power uses various ways of generating power i.e. thermal, hydro, wind, solar energies etc.

5. Malaysia, Saudia Arabia, Kuwait, Singapore, Cyprus etc are some places where Tata Power has made its presence felt.

6. Despite having a comparitively small employee workforce of 3000-odd employees, the skills of each employee is of the highest level

Here are the weaknesses in the Tata Power SWOT Analysis:

1.Limited Market share due to intense competition
2.Limited presence in South India which is a lucrative market having IT hubs and no presence in Central India

Following are the Opportunities in Tata Power SWOT Analysis:

1.Increasing demand for power
2.Non-conventional sources of power
3.Expansion into third world countries and global expansion

The threats in the SWOT Analysis of Tata Power are as mentioned:

1. Fluctuating International prices of coal
2.Changes in International policies regarding import of coal and oil
3. Government policies and regulations

Below are the top 3 Tata Power competitors:

1.Reliance Power
2.Adani Power
3.NTPC