Enel SWOT Analysis
Enel is one of the leading brands in the energy & power sector. Enel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Enel:
Quick Glance:
Enel Strengths
- A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Geothermal, and Wind and has vertically integrated operations
- Present in 40 countries spanning across 4 continents, having 75000 Employees worldwide – dominant market position and strong customer base
- Very large power generation capacity nearly 100 GW and very sound financial capacity
- Has focused on carbon free energy – nearly half of power generated is free from carbon emissions
- Has a strong employee force of nearly 80,000
Above are the strengths in the SWOT Analysis of Enel. The strengths of Enel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Enel Weaknesses
- Focussed mainly in Europe –No presence in Asia and very less presence in Africa.
- Allegedly Involved in few legal proceedings
These were the weaknesses in the Enel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Enel Opportunities
- For a company of its size, it has ample scope in India, Africa, the Middle east etc
- Growing demand for power in Italy and in Europe
- Govts supporting cleaner means of power
Above we covered the opportunities in Enel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Enel Threats
- Increase in prices of Gas
- Varying government policies in other countries (outside Europe)
- Eurozone crisis
The threats in the SWOT Analysis of Enel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Enel SWOT analysis.
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About Enel
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Enel Overview | |
|---|---|
| Parent Company |
Enel s.p.A |
| Category |
Electric Utilities |
| Sector | |
| Tagline/ Slogan |
Energy in tune with you |
| USP |
Italy’s Largest Power company |
| Enel STP | |
| Segmentation |
Industries, Retail customers,Ports, Cities etc |
| Target Market |
All types of customers across Europe, North and South America and Africa – Largest player in Slovakia, Spain, leading player in Latin America |
| Positioning |
A diversified Energy Giant based in Europe focused on innovation to reduce emissions. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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