Enel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Enel s.p.A

Electric Utilities

Energy & Power

Energy in tune with you

Italy’s Largest Power company

Industries, Retail customers,Ports, Cities etc

All types of customers across Europe, North and South America and Africa – Largest player in Slovakia, Spain, leading player in Latin America

A diversified Energy Giant based in Europe focused on innovation to reduce emissions.

Below are the Strengths in the SWOT Analysis of Enel:

1.A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Geothermal, and Wind and has vertically integrated operations
2. Present in 40 countries spanning across 4 continents, having 75000 Employees worldwide – dominant market position and strong customer base

3. Very large power generation capacity nearly 100 GW and very sound financial capacity
4. Has focused on carbon free energy – nearly half of power generated is free from carbon emissions

5. Has a strong employee force of nearly 80,000

Here are the weaknesses in the Enel SWOT Analysis:

1.Focussed mainly in Europe –No presence in Asia and very less presence in Africa.
2.Allegedly Involved in few legal proceedings

Following are the Opportunities in Enel SWOT Analysis:

1.For a company of its size, it has ample scope in India, Africa, the Middle east etc

2. Growing demand for power in Italy and in Europe

3. Govts supporting cleaner means of power

The threats in the SWOT Analysis of Enel are as mentioned:

1.Increase in prices of Gas
2.Varying government policies in other countries (outside Europe)

3.Eurozone crisis

Below are the top 3 Enel competitors:

1.GDF Suez
2.ABB
3.E.ON