Enel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Enel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Enel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Enel to benchmark its business & performance as compared to the competitors and industry. As of 2020, Enel is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Enel competitors and includes Enel target market, segmentation, positioning & Unique Selling Proposition (USP).

Enel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Enel Brand Analysis
Parent Company

Enel s.p.A

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

Energy in tune with you

USP

Italy’s Largest Power company

Enel STP
Enel Segmentation

Industries, Retail customers,Ports, Cities etc

Enel Target Market

All types of customers across Europe, North and South America and Africa – Largest player in Slovakia, Spain, leading player in Latin America

Enel Positioning

A diversified Energy Giant based in Europe focused on innovation to reduce emissions.

Enel SWOT Analysis
Enel Strengths

Below are the Strengths in the SWOT Analysis of Enel:

1.A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Geothermal, and Wind and has vertically integrated operations
2. Present in 40 countries spanning across 4 continents, having 75000 Employees worldwide – dominant market position and strong customer base

3. Very large power generation capacity nearly 100 GW and very sound financial capacity
4. Has focused on carbon free energy – nearly half of power generated is free from carbon emissions

5. Has a strong employee force of nearly 80,000

Enel Weaknesses

Here are the weaknesses in the Enel SWOT Analysis:

1.Focussed mainly in Europe –No presence in Asia and very less presence in Africa.
2.Allegedly Involved in few legal proceedings

Enel Opportunities

Following are the Opportunities in Enel SWOT Analysis:

1.For a company of its size, it has ample scope in India, Africa, the Middle east etc

2. Growing demand for power in Italy and in Europe

3. Govts supporting cleaner means of power

Enel Threats

The threats in the SWOT Analysis of Enel are as mentioned:

1.Increase in prices of Gas
2.Varying government policies in other countries (outside Europe)

3.Eurozone crisis

Enel Competition
Competitors

Below are the top 3 Enel competitors:

1.GDF Suez
2.ABB
3.E.ON


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Enel. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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