Enel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Enel SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Enel, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Enel to benchmark its business & performance as compared to the competitors, and make strategic improvements. Enel is one of the leading brands in the energy & power sector.

The article below lists the Enel SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Enel SWOT Analysis:

SWOT Analysis of Enel

For Enel, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Enel Strengths

The strengths of Enel looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Enel :

1.A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Geothermal, and Wind and has vertically integrated operations
2. Present in 40 countries spanning across 4 continents, having 75000 Employees worldwide – dominant market position and strong customer base

3. Very large power generation capacity nearly 100 GW and very sound financial capacity
4. Has focused on carbon free energy – nearly half of power generated is free from carbon emissions

5. Has a strong employee force of nearly 80,000

Enel Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Enel SWOT Analysis:

1.Focussed mainly in Europe –No presence in Asia and very less presence in Africa.
2.Allegedly Involved in few legal proceedings

Enel Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Enel SWOT Analysis:

1.For a company of its size, it has ample scope in India, Africa, the Middle east etc

2. Growing demand for power in Italy and in Europe

3. Govts supporting cleaner means of power

Enel Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Enel are as mentioned:

1.Increase in prices of Gas
2.Varying government policies in other countries (outside Europe)

3.Eurozone crisis

Enel Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Enel:

1.GDF Suez

Hence this concludes the Enel SWOT analysis.

Continue reading more about the brand/company.

About Enel

Enel Overview
Parent Company

Enel s.p.A


Electric Utilities


Energy & Power

Tagline/ Slogan

Energy in tune with you


Italy’s Largest Power company

Enel STP

Industries, Retail customers,Ports, Cities etc

Target Market

All types of customers across Europe, North and South America and Africa – Largest player in Slovakia, Spain, leading player in Latin America


A diversified Energy Giant based in Europe focused on innovation to reduce emissions.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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