Enel SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 4504

SWOT analysis of Enel analyses the brand/company with its strengths, weaknesses, opportunities & threats. Enel is one of the leading brands in the energy & power sector. The table below also lists the top Enel competitors and elaborates Enel segmentation, targeting, positioning & USP.


Parent Company

Enel s.p.A


Electric Utilities


Energy & Power

Tagline/ Slogan

Energy in tune with you


Italy’s Largest Power company

Enel STP


Industries, Retail customers,Ports, Cities etc

Target Group

All types of customers across Europe, North and South America and Africa – Largest player in Slovakia, Spain, leading player in Latin America


A diversified Energy Giant based in Europe focused on innovation to reduce emissions.

Enel SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Enel. Strengths are:

1.A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Geothermal, and Wind and has vertically integrated operations
2. Present in 40 countries spanning across 4 continents, having 75000 Employees worldwide – dominant market position and strong customer base

3. Very large power generation capacity nearly 100 GW and very sound financial capacity
4. Has focused on carbon free energy – nearly half of power generated is free from carbon emissions

5. Has a strong employee force of nearly 80,000


Here are the weaknesses in the Enel SWOT Analysis:

1.Focussed mainly in Europe –No presence in Asia and very less presence in Africa.
2.Allegedly Involved in few legal proceedings


Following are the Opportunities in Enel SWOT Analysis:

1.For a company of its size, it has ample scope in India, Africa, the Middle east etc

2. Growing demand for power in Italy and in Europe

3. Govts supporting cleaner means of power


The threats in the SWOT Analysis of Enel are as mentioned:

1.Increase in prices of Gas
2.Varying government policies in other countries (outside Europe)

3.Eurozone crisis

Enel Competition


Below are the top 3 Enel competitors:

1.GDF Suez

The brandguide table above concludes the Enel SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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