Enel SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 4504

SWOT analysis of Enel analyses the brand/company with its strengths, weaknesses, opportunities & threats. Enel is one of the leading brands in the energy & power sector. The table below also lists the top Enel competitors and elaborates Enel segmentation, targeting, positioning & USP.

Enel

Parent Company

Enel s.p.A

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

Energy in tune with you

USP

Italy’s Largest Power company

Enel STP

Segment

Industries, Retail customers,Ports, Cities etc

Target Group

All types of customers across Europe, North and South America and Africa – Largest player in Slovakia, Spain, leading player in Latin America

Positioning

A diversified Energy Giant based in Europe focused on innovation to reduce emissions.

Enel SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Enel. Strengths are:

1.A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Geothermal, and Wind and has vertically integrated operations
2. Present in 40 countries spanning across 4 continents, having 75000 Employees worldwide – dominant market position and strong customer base

3. Very large power generation capacity nearly 100 GW and very sound financial capacity
4. Has focused on carbon free energy – nearly half of power generated is free from carbon emissions

5. Has a strong employee force of nearly 80,000

Weaknesses

Here are the weaknesses in the Enel SWOT Analysis:

1.Focussed mainly in Europe –No presence in Asia and very less presence in Africa.
2.Allegedly Involved in few legal proceedings

Opportunities

Following are the Opportunities in Enel SWOT Analysis:

1.For a company of its size, it has ample scope in India, Africa, the Middle east etc

2. Growing demand for power in Italy and in Europe

3. Govts supporting cleaner means of power

Threats

The threats in the SWOT Analysis of Enel are as mentioned:

1.Increase in prices of Gas
2.Varying government policies in other countries (outside Europe)

3.Eurozone crisis

Enel Competition

Competitors

Below are the top 3 Enel competitors:

1.GDF Suez
2.ABB
3.E.ON


The brandguide table above concludes the Enel SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Enel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin