Enel SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2990

SWOT Analysis of Enel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Enel s.p.A


Electric Utilities



Tagline/ Slogan

Energy in tune with you


Italy’s Largest Power company



Industries, Retail customers,Ports, Cities etc

Target Group

All types of customers across Europe, North and South America and Africa – Largest player in Slovakia, Spain, leading player in Latin America


A diversified Energy Giant based in Europe focused on innovation to reduce emissions.

SWOT Analysis


1.A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Geothermal, and Wind and has vertically integrated operations
2. Present in 40 countries spanning across 4 continents, having 75000 Employees worldwide – dominant market position and strong customer base

3. Very large power generation capacity nearly 100 GW and very sound financial capacity
4. Has focused on carbon free energy – nearly half of power generated is free from carbon emissions

5. Has a strong employee force of nearly 80,000


1.Focussed mainly in Europe –No presence in Asia and very less presence in Africa.
2.Allegedly Involved in few legal proceedings


1.For a company of its size, it has ample scope in India, Africa, the Middle east etc

2. Growing demand for power in Italy and in Europe

3. Govts supporting cleaner means of power


1.Increase in prices of Gas
2.Varying government policies in other countries (outside Europe)

3.Eurozone crisis



1.GDF Suez

The table above concludes the Enel SWOT analysis along with its marketing and brand parameters.


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