Vestas Wind Systems SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Vestas Wind Systems analyses the brand by its strengths, weaknesses, opportunities & threats. In Vestas Wind Systems SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vestas Wind Systems to benchmark its business & performance as compared to the competitors. Vestas Wind Systems is one of the leading brands in the energy & power sector.

The article below lists the Vestas Wind Systems SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Vestas Wind Systems SWOT Analysis:

SWOT Analysis of Vestas Wind Systems

For Vestas Wind Systems, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Vestas Wind Systems Strengths

The strengths of Vestas Wind Systems looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Vestas Wind Systems :

1. It has both technology and solutions that provide a lower Cost of Energy

2.A unique business model withproactive and customer-centric approach to Partnership

3. Strong record on safety and also citizenship

4. knowledge rich R&D division

5. Operates in emerging wind energy segment which has high potential in near future

6. Strong customer relationship strength

7. Diverse customers from 70 different countries

Vestas Wind Systems Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Vestas Wind Systems SWOT Analysis:

1.Weak management in core market like US and Denmark

2. High turnover rate and limited global penetration


Vestas Wind Systems Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Vestas Wind Systems SWOT Analysis:

1.World markets moving towards green energy and thus has huge market for wind power

2. Produce clean pollution free energy and hence supported by many nonprofit organizations

3. Growth ofSmart grid infrastructure

4. Additional regulation will increase the demand for companies in the environmental services industry

Vestas Wind Systems Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Vestas Wind Systems are as mentioned:

1.Wind energy is still perceived as expensive. State& federal budgets are under pressure, which may slow down growth

2. Intense competition from other firms in renewable energy segment

3. Changes in rules and regulations of different countries


Vestas Wind Systems Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Vestas Wind Systems:

1.GE Energy
2.Enercon GmbH
3.Nordex SE

Hence this concludes the Vestas Wind Systems SWOT analysis.

Continue reading more about the brand/company.

About Vestas Wind Systems

Vestas Wind Systems Overview
Parent Company

Vestas Wind Systems A/S

Category

Wind Turbines

Sector

Energy & Power

Tagline/ Slogan

Wind. It means the world to us.

USP

They deliver superior cost-effective wind technologies, products and services

Vestas Wind Systems STP
Segmentation

Project planning, procurement, construction, optimization and maintenance of Wind power plants, Renewable Energy

Target Market

Power Generation and distribution companies, public entities producing energy and different countries

Positioning

The world’s leading manufacturer of wind power solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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