Vestas Wind Systems SWOT Analysis, USP & Competitors

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SWOT Analysis of Vestas Wind Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vestas Wind Systems

Parent Company

Vestas Wind Systems A/S


Wind Turbines


Energy & Power

Tagline/ Slogan

Wind. It means the world to us.


They deliver superior cost-effective wind technologies, products and services

Vestas Wind Systems STP


Project planning, procurement, construction, optimization and maintenance of Wind power plants, Renewable Energy

Target Group

Power Generation and distribution companies, public entities producing energy and different countries


The world’s leading manufacturer of wind power solutions

Vestas Wind Systems SWOT Analysis


1. It has both technology and solutions that provide a lower Cost of Energy

2.A unique business model withproactive and customer-centric approach to Partnership

3. Strong record on safety and also citizenship

4. knowledge rich R&D division

5. Operates in emerging wind energy segment which has high potential in near future

6. Strong customer relationship strength

7. Diverse customers from 70 different countries


1.Weak management in core market like US and Denmark

2. High turnover rate and limited global penetration


1.World markets moving towards green energy and thus has huge market for wind power

2. Produce clean pollution free energy and hence supported by many nonprofit organizations

3. Growth ofSmart grid infrastructure

4. Additional regulation will increase the demand for companies in the environmental services industry


1.Wind energy is still perceived as expensive. State& federal budgets are under pressure, which may slow down growth

2. Intense competition from other firms in renewable energy segment

3. Changes in rules and regulations of different countries

Vestas Wind Systems Competition


1.GE Energy
2.Enercon GmbH
3.Nordex SE

The brandguide table above concludes the Vestas Wind Systems SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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