SWOT Analysis of Crompton Greaves with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Crompton Greaves |
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Parent Company |
Avantha Group |
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Category |
Electrical Equipment |
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Sector |
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Tagline/ Slogan |
Smart solutions. Strong relationships. |
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USP |
A pioneer and has top leadership position in the management and application of electrical energy |
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Crompton Greaves STP |
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Segment |
Power Systems, Industrial Systems and Consumer Products |
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Target Group |
Power generation companies and plants, Industries requiring electric motors and fans, Construction companies, Distributors, dealers and builders |
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Positioning |
CG provides end-to-end solutions, helping its customers use electrical power effectively and increase industrial productivity with sustainability |
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Crompton Greaves SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Crompton Greaves : 1.Wide product range to provide end to end solutions to customers across various segments 3. Prompt after sales service, Good understanding of markets conditions andGeographically wide spread 4.Significant technology absorption and adoption to suit local needs 5.Contemporary integrated manufacture base and infrastructure 6.Highly committed engineering, technical and managerial power |
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Weaknesses |
1.Technology development constraints 2. Limited financing capacity for large projects 3.High working capitals |
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Opportunities |
1. High growth rate will stimulate growth in demand for infrastructure 2.Boost to power transmission sector and privatization moves in distribution sector 3.Total transmission capacity to be increased 4.Reduction of costs |
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Threats |
1.Delay/ Deferment of projects 3. International players consolidating and setting up of local manufacturing bases 4.Increasing competition from large companies with strong financial muscle 5.Lowering of import tariffs |
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Crompton Greaves Competition |
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Competitors |
Below are the 3 main Crompton Greaves competitors : 2.Havells |
The brandguide table above concludes the Crompton Greaves SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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