Crompton Greaves SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 7595

SWOT analysis of Crompton Greaves analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Crompton Greaves SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Crompton Greaves to benchmark its business & performance as compared to the competitors and industry. Crompton Greaves is one of the leading brands in the energy & power sector. The table below also lists the top Crompton Greaves competitors and elaborates Crompton Greaves market segmentation, target group, positioning & Unique Selling Proposition (USP).

Crompton Greaves SWOT, Competitors, Marketing STP & Brand analysis Table
Crompton Greaves Brand Analysis
Parent Company

Avantha Group


Electrical Equipment


Energy & Power

Tagline/ Slogan

Smart solutions. Strong relationships.


A pioneer and has top leadership position in the management and application of electrical energy

Crompton Greaves STP

Power Systems, Industrial Systems and Consumer Products

Target Group

Power generation companies and plants, Industries requiring electric motors and fans, Construction companies, Distributors, dealers and builders


CG provides end-to-end solutions, helping its customers use electrical power effectively and increase industrial productivity with sustainability

Crompton Greaves SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Crompton Greaves. Strengths are:

1.Wide product range to provide end to end solutions to customers across various segments
2. Major presence in domestic power market and wide installed equipment/customer base

3. Prompt after sales service, Good understanding of markets conditions andGeographically wide spread

4.Significant technology absorption and adoption to suit local needs

5.Contemporary integrated manufacture base and infrastructure

6.Highly committed engineering, technical and managerial power


Here are the weaknesses in the Crompton Greaves SWOT Analysis:

1.Technology development constraints

2. Limited financing capacity for large projects

3.High working capitals


Following are the Opportunities in Crompton Greaves SWOT Analysis:

1. High growth rate will stimulate growth in demand for infrastructure

2.Boost to power transmission sector and privatization moves in distribution sector

3.Total transmission capacity to be increased

4.Reduction of costs


The threats in the SWOT Analysis of Crompton Greaves are as mentioned:

1.Delay/ Deferment of projects
2.Technology leaders unwilling to share technology

3. International players consolidating and setting up of local manufacturing bases

4.Increasing competition from large companies with strong financial muscle

5.Lowering of import tariffs

Crompton Greaves Competition

Below are the top 3 Crompton Greaves competitors:

1.Schneider Electric


The brandguide table above concludes the Crompton Greaves SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Crompton Greaves. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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