Crompton Greaves SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Crompton Greaves SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Crompton Greaves, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Crompton Greaves is one of the leading brands in the energy & power sector. The article below lists the Crompton Greaves SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Crompton Greaves Strengths

The strengths of Crompton Greaves looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Crompton Greaves :

1.Wide product range to provide end to end solutions to customers across various segments
2. Major presence in domestic power market and wide installed equipment/customer base

3. Prompt after sales service, Good understanding of markets conditions andGeographically wide spread

4.Significant technology absorption and adoption to suit local needs

5.Contemporary integrated manufacture base and infrastructure

6.Highly committed engineering, technical and managerial power

Crompton Greaves Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Crompton Greaves SWOT Analysis:

1.Technology development constraints

2. Limited financing capacity for large projects

3.High working capitals

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Crompton Greaves Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Crompton Greaves SWOT Analysis:

1. High growth rate will stimulate growth in demand for infrastructure

2.Boost to power transmission sector and privatization moves in distribution sector

3.Total transmission capacity to be increased

4.Reduction of costs

Crompton Greaves Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Crompton Greaves are as mentioned:

1.Delay/ Deferment of projects
2.Technology leaders unwilling to share technology

3. International players consolidating and setting up of local manufacturing bases

4.Increasing competition from large companies with strong financial muscle

5.Lowering of import tariffs

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Hence this concludes the Crompton Greaves SWOT analysis.

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About Crompton Greaves

Crompton Greaves Overview
Parent Company

Avantha Group


Electrical Equipment


Energy & Power

Tagline/ Slogan

Smart solutions. Strong relationships.


A pioneer and has top leadership position in the management and application of electrical energy

Crompton Greaves STP

Power Systems, Industrial Systems and Consumer Products

Target Market

Power generation companies and plants, Industries requiring electric motors and fans, Construction companies, Distributors, dealers and builders


CG provides end-to-end solutions, helping its customers use electrical power effectively and increase industrial productivity with sustainability

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Crompton Greaves. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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