Crompton Greaves SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 6387

SWOT Analysis of Crompton Greaves with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Crompton Greaves

Parent Company

Avantha Group


Electrical Equipment


Energy & Power

Tagline/ Slogan

Smart solutions. Strong relationships.


A pioneer and has top leadership position in the management and application of electrical energy

Crompton Greaves STP


Power Systems, Industrial Systems and Consumer Products

Target Group

Power generation companies and plants, Industries requiring electric motors and fans, Construction companies, Distributors, dealers and builders


CG provides end-to-end solutions, helping its customers use electrical power effectively and increase industrial productivity with sustainability

Crompton Greaves SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Crompton Greaves :

1.Wide product range to provide end to end solutions to customers across various segments
2. Major presence in domestic power market and wide installed equipment/customer base

3. Prompt after sales service, Good understanding of markets conditions andGeographically wide spread

4.Significant technology absorption and adoption to suit local needs

5.Contemporary integrated manufacture base and infrastructure

6.Highly committed engineering, technical and managerial power


1.Technology development constraints

2. Limited financing capacity for large projects

3.High working capitals


1. High growth rate will stimulate growth in demand for infrastructure

2.Boost to power transmission sector and privatization moves in distribution sector

3.Total transmission capacity to be increased

4.Reduction of costs


1.Delay/ Deferment of projects
2.Technology leaders unwilling to share technology

3. International players consolidating and setting up of local manufacturing bases

4.Increasing competition from large companies with strong financial muscle

5.Lowering of import tariffs

Crompton Greaves Competition


Below are the 3 main Crompton Greaves competitors :

1.Schneider Electric


The brandguide table above concludes the Crompton Greaves SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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