Crompton Greaves SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Crompton Greaves analyses the brand by its strengths, weaknesses, opportunities & threats. In Crompton Greaves SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Crompton Greaves to benchmark its business & performance as compared to the competitors. Crompton Greaves is one of the leading brands in the energy & power sector.

The article below lists the Crompton Greaves SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Crompton Greaves SWOT Analysis:

SWOT Analysis of Crompton Greaves

For Crompton Greaves, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Crompton Greaves Strengths

The strengths of Crompton Greaves looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Crompton Greaves :

1.Wide product range to provide end to end solutions to customers across various segments
2. Major presence in domestic power market and wide installed equipment/customer base

3. Prompt after sales service, Good understanding of markets conditions andGeographically wide spread

4.Significant technology absorption and adoption to suit local needs

5.Contemporary integrated manufacture base and infrastructure

6.Highly committed engineering, technical and managerial power

Crompton Greaves Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Crompton Greaves SWOT Analysis:

1.Technology development constraints

2. Limited financing capacity for large projects

3.High working capitals

Crompton Greaves Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Crompton Greaves SWOT Analysis:

1. High growth rate will stimulate growth in demand for infrastructure

2.Boost to power transmission sector and privatization moves in distribution sector

3.Total transmission capacity to be increased

4.Reduction of costs

Crompton Greaves Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Crompton Greaves are as mentioned:

1.Delay/ Deferment of projects
2.Technology leaders unwilling to share technology

3. International players consolidating and setting up of local manufacturing bases

4.Increasing competition from large companies with strong financial muscle

5.Lowering of import tariffs

Crompton Greaves Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Crompton Greaves:

1.Schneider Electric


Hence this concludes the Crompton Greaves SWOT analysis.

Continue reading more about the brand/company.

About Crompton Greaves

Crompton Greaves Overview
Parent Company

Avantha Group


Electrical Equipment


Energy & Power

Tagline/ Slogan

Smart solutions. Strong relationships.


A pioneer and has top leadership position in the management and application of electrical energy

Crompton Greaves STP

Power Systems, Industrial Systems and Consumer Products

Target Market

Power generation companies and plants, Industries requiring electric motors and fans, Construction companies, Distributors, dealers and builders


CG provides end-to-end solutions, helping its customers use electrical power effectively and increase industrial productivity with sustainability

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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