Havells India SWOT Analysis, Competitors & USP
SWOT analysis of Havells India analyses the brand by its strengths, weaknesses, opportunities & threats. In Havells India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Havells India to benchmark its business & performance as compared to the competitors. Havells India is one of the leading brands in the energy & power sector.
The table below lists the Havells India SWOT (Strengths, Weaknesses, Opportunities, Threats), top Havells India competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Havells India Brand Analysis | |
|---|---|
| Parent Company |
Havells India |
| Category |
Electrical Equipment |
| Sector | |
| Tagline/ Slogan |
Passion is in everything Havells does |
| USP |
One of the top Fast Moving Electrical Goods (FMEG) Company and a major power distribution equipment manufacturer with a strong global footprint |
| Havells India STP | |
| Segment |
Switchgears ,Cables and wires, Lightings and fixtures, Electrical Consumer durables, Industrial & Domestic Circuit Protection Devices, Luminaires for Domestic, Commercial and industrial Applications |
| Target Group |
Construction companies, Distributors, dealers and builders |
| Positioning |
A quality provider of powerful, sustainable and efficient power solutions |
| SWOT Analysis of Havells India | |
| Havells India Strengths |
Below are the Strengths in the SWOT Analysis of Havells India: 1. Strong global distribution network 3. Very good acquisition history 4. Amongst top three players in most its products with aggressive building 5. Broad range of products and good advertising through TVCa 6. Global presence with many diverse product lines in 50 different countries 7.First FMEG Company to offer door step service 8. High investment in R&D has helped it to deliver innovative solutions to its customers |
| Havells India Weaknesses |
Here are the weaknesses in the Havells India SWOT Analysis: 1.High Debt ratio 2. Globally small market share 3.Slowdown of real estate 4.Slowdown in global markets will effect moreadversely after a series of acquisitions |
| Havells India Opportunities |
Following are the Opportunities in Havells India SWOT Analysis: 1. Globally emerging markets 2. Weak cycles of the sector 3.Acquisition of Chinese firms for low costmanufacturing 4.Vertical integration into Havells retail outlets 5. Leveraging upon motor business in IndiaUnorganized |
| Havells India Threats |
The threats in the SWOT Analysis of Havells India are as mentioned: 1.Unorganized markets 3. Highly regulated electrical sector 4. Environmental legislations on industrial wastes 5.Intense competition in the sector |
| Havells India Competition | |
| Havells India Competitors |
Below are the top 3 competitors of Havells India: 1.ABB Ltd |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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