Havells India SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Havells India analyses the brand by its strengths, weaknesses, opportunities & threats. In Havells India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Havells India to benchmark its business & performance as compared to the competitors. Havells India is one of the leading brands in the energy & power sector.

The table below lists the Havells India SWOT (Strengths, Weaknesses, Opportunities, Threats), top Havells India competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Havells India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Havells India Brand Analysis
Parent Company

Havells India


Electrical Equipment


Energy & Power

Tagline/ Slogan

Passion is in everything Havells does


One of the top Fast Moving Electrical Goods (FMEG) Company and a major power distribution equipment manufacturer with a strong global footprint

Havells India STP

Switchgears ,Cables and wires, Lightings and fixtures, Electrical Consumer durables, Industrial & Domestic Circuit Protection Devices, Luminaires for Domestic, Commercial and industrial Applications

Target Group

Construction companies, Distributors, dealers and builders


A quality provider of powerful, sustainable and efficient power solutions

SWOT Analysis of Havells India
Havells India Strengths

Below are the Strengths in the SWOT Analysis of Havells India:

1. Strong global distribution network
2. Great investments in fast-growing emerging countries

3. Very good acquisition history

4. Amongst top three players in most its products with aggressive building

5. Broad range of products and good advertising through TVCa

6. Global presence with many diverse product lines in 50 different countries

7.First FMEG Company to offer door step service

8. High investment in R&D has helped it to deliver innovative solutions to its customers

Havells India Weaknesses

Here are the weaknesses in the Havells India SWOT Analysis:

1.High Debt ratio

2. Globally small market share

3.Slowdown of real estate

4.Slowdown in global markets will effect moreadversely after a series of acquisitions

Havells India Opportunities

Following are the Opportunities in Havells India SWOT Analysis:

1. Globally emerging markets

2. Weak cycles of the sector

3.Acquisition of Chinese firms for low costmanufacturing

4.Vertical integration into Havells retail outlets

5. Leveraging upon motor business in IndiaUnorganized

Havells India Threats

The threats in the SWOT Analysis of Havells India are as mentioned:

1.Unorganized markets
2.Delays in execution of power projects

3. Highly regulated electrical sector

4. Environmental legislations on industrial wastes

5.Intense competition in the sector

Havells India Competition
Havells India Competitors

Below are the top 3 competitors of Havells India:

1.ABB Ltd

2.Crompton Greaves
3.Bajaj Electricals

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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