Havells India SWOT Analysis
Havells India SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Havells India, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Havells India is one of the leading brands in the energy & power sector. The article below lists the Havells India SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Havells India Strengths
The strengths of Havells India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Havells India :
1. Strong global distribution network
2. Great investments in fast-growing emerging countries
3. Very good acquisition history
4. Amongst top three players in most its products with aggressive building
5. Broad range of products and good advertising through TVCa
6. Global presence with many diverse product lines in 50 different countries
7.First FMEG Company to offer door step service
8. High investment in R&D has helped it to deliver innovative solutions to its customers
Havells India Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Havells India SWOT Analysis:
1.High Debt ratio
2. Globally small market share
3.Slowdown of real estate
4.Slowdown in global markets will effect moreadversely after a series of acquisitions
Havells India Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Havells India SWOT Analysis:
1. Globally emerging markets
2. Weak cycles of the sector
3.Acquisition of Chinese firms for low costmanufacturing
4.Vertical integration into Havells retail outlets
5. Leveraging upon motor business in IndiaUnorganized
Havells India Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Havells India are as mentioned:
1.Unorganized markets
2.Delays in execution of power projects
3. Highly regulated electrical sector
4. Environmental legislations on industrial wastes
5.Intense competition in the sector
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Hence this concludes the Havells India SWOT analysis.
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About Havells India
| Havells India Overview | |
|---|---|
| Parent Company |
Havells India |
| Category |
Electrical Equipment |
| Sector | |
| Tagline/ Slogan |
Passion is in everything Havells does |
| USP |
One of the top Fast Moving Electrical Goods (FMEG) Company and a major power distribution equipment manufacturer with a strong global footprint |
| Havells India STP | |
| Segmentation |
Switchgears ,Cables and wires, Lightings and fixtures, Electrical Consumer durables, Industrial & Domestic Circuit Protection Devices, Luminaires for Domestic, Commercial and industrial Applications |
| Target Market |
Construction companies, Distributors, dealers and builders |
| Positioning |
A quality provider of powerful, sustainable and efficient power solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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