Havells India SWOT Analysis, Competitors & USP

SWOT analysis of Havells India analyses the brand by its strengths, weaknesses, opportunities & threats. In Havells India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Havells India to benchmark its business & performance as compared to the competitors. Havells India is one of the leading brands in the energy & power sector.

The article below lists the Havells India SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Havells India SWOT Analysis:

SWOT Analysis of Havells India

For Havells India, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Havells India Strengths

The strengths of Havells India looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Havells India :

1. Strong global distribution network
2. Great investments in fast-growing emerging countries

3. Very good acquisition history

4. Amongst top three players in most its products with aggressive building

5. Broad range of products and good advertising through TVCa

6. Global presence with many diverse product lines in 50 different countries

7.First FMEG Company to offer door step service

8. High investment in R&D has helped it to deliver innovative solutions to its customers

Havells India Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Havells India SWOT Analysis:

1.High Debt ratio

2. Globally small market share

3.Slowdown of real estate

4.Slowdown in global markets will effect moreadversely after a series of acquisitions

Havells India Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Havells India SWOT Analysis:

1. Globally emerging markets

2. Weak cycles of the sector

3.Acquisition of Chinese firms for low costmanufacturing

4.Vertical integration into Havells retail outlets

5. Leveraging upon motor business in IndiaUnorganized

Havells India Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Havells India are as mentioned:

1.Unorganized markets
2.Delays in execution of power projects

3. Highly regulated electrical sector

4. Environmental legislations on industrial wastes

5.Intense competition in the sector

Havells India Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Havells India:

1.ABB Ltd

2.Crompton Greaves
3.Bajaj Electricals

Hence this concludes the Havells India SWOT analysis.

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About Havells India

Havells India Overview
Parent Company	Havells India
Category	Electrical Equipment
Sector	Energy & Power
Tagline/ Slogan	Passion is in everything Havells does
USP	One of the top Fast Moving Electrical Goods (FMEG) Company and a major power distribution equipment manufacturer with a strong global footprint
Havells India STP
Segmentation	Switchgears ,Cables and wires, Lightings and fixtures, Electrical Consumer durables, Industrial & Domestic Circuit Protection Devices, Luminaires for Domestic, Commercial and industrial Applications
Target Market	Construction companies, Distributors, dealers and builders
Positioning	A quality provider of powerful, sustainable and efficient power solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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