SWOT Analysis of Havells India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Havells India |
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Parent Company |
Havells India |
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Category |
Electrical Equipment |
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Sector |
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Tagline/ Slogan |
Passion is in everything Havells does |
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USP |
One of the top Fast Moving Electrical Goods (FMEG) Company and a major power distribution equipment manufacturer with a strong global footprint |
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Havells India STP |
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Segment |
Switchgears ,Cables and wires, Lightings and fixtures, Electrical Consumer durables, Industrial & Domestic Circuit Protection Devices, Luminaires for Domestic, Commercial and industrial Applications |
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Target Group |
Construction companies, Distributors, dealers and builders |
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Positioning |
A quality provider of powerful, sustainable and efficient power solutions |
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Havells India SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Havells India : 1. Strong global distribution network 3. Very good acquisition history 4. Amongst top three players in most its products with aggressive building 5. Broad range of products and good advertising through TVCa 6. Global presence with many diverse product lines in 50 different countries 7.First FMEG Company to offer door step service 8. High investment in R&D has helped it to deliver innovative solutions to its customers |
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Weaknesses |
1.High Debt ratio 2. Globally small market share 3.Slowdown of real estate 4.Slowdown in global markets will effect moreadversely after a series of acquisitions |
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Opportunities |
1. Globally emerging markets 2. Weak cycles of the sector 3.Acquisition of Chinese firms for low costmanufacturing 4.Vertical integration into Havells retail outlets 5. Leveraging upon motor business in IndiaUnorganized |
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Threats |
1.Unorganized markets 3. Highly regulated electrical sector 4. Environmental legislations on industrial wastes 5.Intense competition in the sector |
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Havells India Competition |
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Competitors |
Below are the 3 main Havells India competitors : 1.ABB Ltd |
The brandguide table above concludes the Havells India SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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