OMV Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of OMV Group analyses the brand by its strengths, weaknesses, opportunities & threats. In OMV Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like OMV Group to benchmark its business & performance as compared to the competitors. OMV Group is one of the leading brands in the energy & power sector.

The article below lists the OMV Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the OMV Group SWOT Analysis:

SWOT Analysis of OMV Group

For OMV Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

OMV Group Strengths

The strengths of OMV Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of OMV Group :

1. OMV Group’s strong downstream operations (refining, petrochemicals etc.) in Europe, one of the largest energy consuming regions, provide it a strong platform for profitable growth
2. Takeovers of Petrom and Petrol Ofisi, construction of Gas fired power plant in Romania and Turkey, and similar diversifications and expansions of its gas operations along with integrated operations has helped OMV gain a competitive edge
3. OMV group has a strong focus on its E&P operations (through expansion to newer growth areas and several acquisitions which have resulted in higher productions), which will result in improved overall financial performance
4. OMV group, with approximately 30,000 employees has a strong market position in its home country Austria.

OMV Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the OMV Group SWOT Analysis:

1. Overdependence on the European market makes OMV group more exposed to political, economic and business risks associated with Europe
2. OMV Group’s declining reserves (coupled with a low reserve replacement ratio) will result in low production levels, thus having a negative impact on growth potential

OMV Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in OMV Group SWOT Analysis:

1. OMV group has been developing an integrated operational model (eg. Integration of its Exploration &Production business with its Gas &Power business) which will concentrate and optimize all its business segments’ activities, thereby improving the group’s financial structure, and deliver cost benefits in the value chain
2. Strategic divestiture of operations (as selling marketing subsidiaries in Croatia & Bosnia-Herzegovina, divestment of North Sea assets and permanent closure of Arpechim refinery) for optimum utilization of resources, and effective management of capital and cost efficiency
3. OMV group’s development of the power business ( completion of heat recovery power plant in Weitendorf, Austria and construction of gas-fired power plant in Turkey) will add another revenue stream to its businesses, increasing overall profit

OMV Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of OMV Group are as mentioned:

1. Intense competition with other players in the energy sector, which have more resources and operate on a global scale, could make OMV group lose out on access to major exploration fields and new markets, thereby slowing down its growth
2. Operational hazards associated with OMV group’s businesses could lead to damages in terms of manpower & machinery, thus causing it financial losses
3. A longer economic slowdown of the Eurozone, from where OMV group derives a big portion of its revenues, would slow down the revenue growth and profits of OMV

OMV Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of OMV Group:

1. ExxonMobil Corporation
2. BP plc.
3. Royal Dutch Shell

4. ENI

Hence this concludes the OMV Group SWOT analysis.

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About OMV Group

OMV Group Overview
Parent Company

OMV Group


Oil and Gas


Energy & Power

Tagline/ Slogan

Moving more. Moving the future


Largest listed manufacturing company in Austria


Corporates and individuals with energy/chemical requirements

Target Market

Enterprises which require petroleum products, other fuels, fertilizers, chemicals etc


An integrated international oil and gas company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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