GAIL India SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of GAIL India analyses the brand by its strengths, weaknesses, opportunities & threats. In GAIL India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GAIL India to benchmark its business & performance as compared to the competitors. GAIL India is one of the leading brands in the energy & power sector.

The article below lists the GAIL India SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the GAIL India SWOT Analysis:

SWOT Analysis of GAIL India

For GAIL India, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

GAIL India Strengths

The strengths of GAIL India looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of GAIL India :

1.Company's strong market position gives it a competitive advantage
2.Strong integrated operations diversify the company's operations and helps in sustainable growth.
3.Top Company in India in natural gas sector
4.GAIL has been conferred with the Maharatna status, by the Government of India and is among  only six other Public Sector Enterprises (PSEs) enjoying  this coveted status amongst all central CPSEs.

5.GAIL (India) Limited has shown organic growth in gas transmission through the years by building large network of trunk pipelines

GAIL India Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the GAIL India SWOT Analysis:

1.Concentration of revenues in India exposes it to the risk of economic slowdown and government regulations in India.
2.Indian Government having ownership control may have an adverse effect on GAIL's operations and may further impact its growth opportunities.


GAIL India Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in GAIL India SWOT Analysis:

1.India's consumption of energy has risen faster in the recent years and is expected to grow further.
2.Strategic sourcing of natural gas will help the company to meet the increasing needs of the domestic market thereby maintaining and increasing its market share.
3.Research and development projects will help the company in developing new revenue streams through the introduction of new products and services.

4.Presence in Polymer sector

GAIL India Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of GAIL India are as mentioned:

1.Company faces stiff competition across different market segments it serves
2.Drilling natural gas wells, including development wells, involves numerous risks, including the risk that the company may not encounter commercially productive natural gas reservoirs


GAIL India Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of GAIL India:

1.Gujarat Gas Company Limited

2.Oil & Natural Gas Corporation Limited

3.Reliance Industries Limited

Hence this concludes the GAIL India SWOT analysis.

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About GAIL India

GAIL India Overview
Parent Company

GAIL India Limited

Category

Natural Gas utilities

Sector

Energy & Power

Tagline/ Slogan

Naturally GAIL

USP

Largest state-owned natural gas processing and distribution company in India

GAIL India STP
Segmentation

Corporates and individuals in India looking to fulfill energy needs

Target Market

Enterprises who produce energy , depend on petrochemicals and people who depend who depend on  natural gas for domestic uses

Positioning

India's flagship natural gas company

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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