SWOT analysis of Liril 2000 analyses the brand by its strengths, weaknesses, opportunities & threats. In Liril 2000 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Liril 2000 to benchmark its business & performance as compared to the competitors. Liril 2000 is one of the leading brands in the FMCG sector.
The table below lists the Liril 2000 SWOT (Strengths, Weaknesses, Opportunities, Threats), top Liril 2000 competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Liril 2000 Brand Analysis | |
---|---|
Parent Company |
HUL |
Category |
FMCG |
Sector | |
Tagline/ Slogan |
Refreshes all 2000 body parts; Come alive with freshness; That real lime fresh |
USP |
Washes away germs and Keeps you touchably clean |
Liril 2000 STP | |
Segment |
Personal Care Bathing Soap |
Target Group |
Younger generation |
Positioning |
New Liril 2000 makes every part of your skin come alive with freshness |
SWOT Analysis of Liril 2000 | |
Liril 2000 Strengths |
Below are the Strengths in the SWOT Analysis of Liril 2000: 1. Liril is one of the oldest and popular soap brands (like Liril Girl) |
Liril 2000 Weaknesses |
Here are the weaknesses in the Liril 2000 SWOT Analysis: 1. The end of the glamour girl era for Liril and the move from 'freshness' to 'rejuvenates 2000 body parts' is perhaps an indicator of its troubled status |
Liril 2000 Opportunities |
Following are the Opportunities in Liril 2000 SWOT Analysis: 1. The brand renaming offers a newer audience and generation as the target market, as compared to the older name |
Liril 2000 Threats |
The threats in the SWOT Analysis of Liril 2000 are as mentioned: 1. Highly competitive industry with many competitors offering similar products at lesser costs |
Liril 2000 Competition | |
Liril 2000 Competitors |
Below are the top 3 competitors of Liril 2000: 1. Lux |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Liril 2000. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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