Liril 2000 SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Liril 2000 SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Liril 2000, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Liril 2000 to benchmark its business & performance as compared to the competitors, and make strategic improvements. Liril 2000 is one of the leading brands in the FMCG sector.

The article below lists the Liril 2000 SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Liril 2000 SWOT Analysis:

SWOT Analysis of Liril 2000

For Liril 2000, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Liril 2000 Strengths

The strengths of Liril 2000 looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Liril 2000 :

1. Liril is one of the oldest and popular soap brands
2. Has been consistent in bringing alive freshness
3. Liril has managed to create breakthrough advertising over the years

(like Liril Girl)
4. Excellent distribution network across India

Liril 2000 Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Liril 2000 SWOT Analysis:

1. The end of the glamour girl era for Liril and the move from 'freshness' to 'rejuvenates 2000 body parts' is perhaps an indicator of its troubled status
2. The renaming to ‘Liril 2000’ is a move to blend it with the international brand ‘Lever 2000’
3. Intense competition in the soap market

Liril 2000 Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Liril 2000 SWOT Analysis:

1. The brand renaming offers a newer audience and generation as the target market, as compared to the older name
2. Make use of the existing Liril legacy and the current blend with the international brand can be used to tap into the market further and increase market share
3. Better and smaller packaging to target new markets and tieup with hotel chains and corporate

Liril 2000 Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Liril 2000 are as mentioned:

1. Highly competitive industry with many competitors offering similar products at lesser costs
2. Internal competition from brands like Lux and Lifebuoy
3. Market share has fallen from an earlier 14% to a mere 1.3% of the soap industry in the country

Liril 2000 Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Liril 2000:

1. Lux
2. Fiama Di Wills
3. Godrej Cinthol

Hence this concludes the Liril 2000 SWOT analysis.

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About Liril 2000

Liril 2000 Overview
Parent Company






Tagline/ Slogan

Refreshes all 2000 body parts; Come alive with freshness; That real lime fresh


Washes away germs and Keeps you touchably clean

Liril 2000 STP

Personal Care Bathing Soap

Target Market

Younger generation


New Liril 2000 makes every part of your skin come alive with freshness

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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