Liril 2000 is one of the leading brands in the FMCG sector. Liril 2000 SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Liril 2000:
Liril is one of the oldest and popular soap brands
Has been consistent in bringing alive freshness
Liril has managed to create breakthrough advertising over the years
(like Liril Girl)
Excellent distribution network across India
Above are the strengths in the SWOT Analysis of Liril 2000. The strengths of Liril 2000 looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Liril 2000 Weaknesses
The end of the glamour girl era for Liril and the move from 'freshness' to 'rejuvenates 2000 body parts' is perhaps an indicator of its troubled status
The renaming to ‘Liril 2000’ is a move to blend it with the international brand ‘Lever 2000’
Intense competition in the soap market
These were the weaknesses in the Liril 2000 SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Liril 2000 Opportunities
The brand renaming offers a newer audience and generation as the target market, as compared to the older name
Make use of the existing Liril legacy and the current blend with the international brand can be used to tap into the market further and increase market share
Better and smaller packaging to target new markets and tieup with hotel chains and corporate
Above we covered the opportunities in Liril 2000 SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Liril 2000 Threats
Highly competitive industry with many competitors offering similar products at lesser costs
Internal competition from brands like Lux and Lifebuoy
Market share has fallen from an earlier 14% to a mere 1.3% of the soap industry in the country
The threats in the SWOT Analysis of Liril 2000 are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Refreshes all 2000 body parts; Come alive with freshness; That real lime fresh
Washes away germs and Keeps you touchably clean
Liril 2000 STP
Personal Care Bathing Soap
New Liril 2000 makes every part of your skin come alive with freshness
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