Rexona soap SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Rexona soap, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Rexona soap is one of the leading brands in the FMCG sector. The article below lists the Rexona soap SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
The strengths of Rexona soap looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Rexona soap :
1. An indigenous brand created by HUL and has been an integral part of the Indian market
2. Rexona soap comes in 2 variants – Green & White
3. Soaps have a lingering aromatic fragrance
4. Lower market share, but loyal customer base
5. Excellent branding and advertising
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Rexona soap SWOT Analysis:
1. Limited share in the competitive soap industry
2. Rexona was merged with Lux earlier, which proved unsuccessful and then the brand was separated again
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Rexona soap SWOT Analysis:
1. Better packaging and international distribution
2. Leveraging on use of natural ingredients to tap into semi-urban and rural markets
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Rexona soap are as mentioned:
1. Competition from soap brands like Lux and Hamam
2. Plenty of cheaper and other alternatives available
Hence this concludes the Rexona soap SWOT analysis.
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About Rexona soap
|Rexona soap Overview|
For clear flawless skin
Soap made from natural ingredients and oils for a silky soft and smooth skin
|Rexona soap STP|
Women looking for personal care natural skin care soap
Middle class Women
Natural Skin Care soap for silky glowing skin
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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