Rexona soap SWOT Analysis, Competitors & USP
SWOT analysis of Rexona soap analyses the brand by its strengths, weaknesses, opportunities & threats. In Rexona soap SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Rexona soap to benchmark its business & performance as compared to the competitors. Rexona soap is one of the leading brands in the FMCG sector.
The table below lists the Rexona soap SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rexona soap competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Rexona soap Brand Analysis | |
|---|---|
| Parent Company |
HUL |
| Category |
FMCG |
| Sector | |
| Tagline/ Slogan |
For clear flawless skin |
| USP |
Soap made from natural ingredients and oils for a silky soft and smooth skin |
| Rexona soap STP | |
| Segment |
Women looking for personal care natural skin care soap |
| Target Group |
Middle class Women |
| Positioning |
Natural Skin Care soap for silky glowing skin |
| SWOT Analysis of Rexona soap | |
| Rexona soap Strengths |
Below are the Strengths in the SWOT Analysis of Rexona soap: 1. An indigenous brand created by HUL and has been an integral part of the Indian market |
| Rexona soap Weaknesses |
Here are the weaknesses in the Rexona soap SWOT Analysis: 1. Limited share in the competitive soap industry |
| Rexona soap Opportunities |
Following are the Opportunities in Rexona soap SWOT Analysis: 1. Better packaging and international distribution |
| Rexona soap Threats |
The threats in the SWOT Analysis of Rexona soap are as mentioned: 1. Competition from soap brands like Lux and Hamam |
| Rexona soap Competition | |
| Rexona soap Competitors |
Below are the top 2 competitors of Rexona soap: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rexona soap. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
