Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Rexona soap analyses the brand by its strengths, weaknesses, opportunities & threats. In Rexona soap SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Rexona soap to benchmark its business & performance as compared to the competitors. Rexona soap is one of the leading brands in the FMCG sector.
The table below lists the Rexona soap SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rexona soap competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Soap made from natural ingredients and oils for a silky soft and smooth skin
Rexona soap STP
Women looking for personal care natural skin care soap
Middle class Women
Natural Skin Care soap for silky glowing skin
SWOT Analysis of Rexona soap
Rexona soap Strengths
Below are the Strengths in the SWOT Analysis of Rexona soap:
1. An indigenous brand created by HUL and has been an integral part of the Indian market 2. Rexona soap comes in 2 variants – Green & White 3. Soaps have a lingering aromatic fragrance 4. Lower market share, but loyal customer base 5. Excellent branding and advertising
Rexona soap Weaknesses
Here are the weaknesses in the Rexona soap SWOT Analysis:
1. Limited share in the competitive soap industry 2. Rexona was merged with Lux earlier, which proved unsuccessful and then the brand was separated again
Rexona soap Opportunities
Following are the Opportunities in Rexona soap SWOT Analysis:
1. Better packaging and international distribution 2. Leveraging on use of natural ingredients to tap into semi-urban and rural markets
Rexona soap Threats
The threats in the SWOT Analysis of Rexona soap are as mentioned:
1. Competition from soap brands like Lux and Hamam 2. Plenty of cheaper and other alternatives available
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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