Rexona soap SWOT Analysis

Rexona soap SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Rexona soap, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Rexona soap is one of the leading brands in the FMCG sector. The article below lists the Rexona soap SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Rexona soap Strengths

The strengths of Rexona soap looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Rexona soap :

1. An indigenous brand created by HUL and has been an integral part of the Indian market
2. Rexona soap comes in 2 variants – Green & White
3. Soaps have a lingering aromatic fragrance
4. Lower market share, but loyal customer base
5. Excellent branding and advertising

Rexona soap Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Rexona soap SWOT Analysis:

1. Limited share in the competitive soap industry
2. Rexona was merged with Lux earlier, which proved unsuccessful and then the brand was separated again

Rexona soap Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Rexona soap SWOT Analysis:

1. Better packaging and international distribution
2. Leveraging on use of natural ingredients to tap into semi-urban and rural markets

Rexona soap Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Rexona soap are as mentioned:

1. Competition from soap brands like Lux and Hamam
2. Plenty of cheaper and other alternatives available

Hence this concludes the Rexona soap SWOT analysis.

Continue reading more about the brand/company.

About Rexona soap

Rexona soap Overview
Parent Company	HUL
Category	FMCG
Sector	FMCG
Tagline/ Slogan	For clear flawless skin
USP	Soap made from natural ingredients and oils for a silky soft and smooth skin
Rexona soap STP
Segmentation	Women looking for personal care natural skin care soap
Target Market	Middle class Women
Positioning	Natural Skin Care soap for silky glowing skin

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Rexona soap. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading: