SWOT Analysis of Rexona soap with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Rexona soap |
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Parent Company |
HUL |
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Category |
FMCG |
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Sector |
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Tagline/ Slogan |
For clear flawless skin |
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USP |
Soap made from natural ingredients and oils for a silky soft and smooth skin |
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Rexona soap STP |
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Segment |
Women looking for personal care natural skin care soap |
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Target Group |
Middle class Women |
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Positioning |
Natural Skin Care soap for silky glowing skin |
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Rexona soap SWOT Analysis |
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Strengths |
1. An indigenous brand created by HUL and has been an integral part of the Indian market |
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Weaknesses |
1. Limited share in the competitive soap industry |
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Opportunities |
1. Better packaging and international distribution |
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Threats |
1. Competition from soap brands like Lux and Hamam |
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Rexona soap Competition |
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Competitors |
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The brandguide table above concludes the Rexona soap SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Rexona soap. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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