SWOT analysis of Rexona soap analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Rexona soap SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Rexona soap to benchmark its business & performance as compared to the competitors and industry. As of 2020, Rexona soap is one of the leading brands in the FMCG sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rexona soap competitors and includes Rexona soap target market, segmentation, positioning & Unique Selling Proposition (USP).
| Rexona soap Brand Analysis | |
|---|---|
| Parent Company |
HUL |
| Category |
FMCG |
| Sector | |
| Tagline/ Slogan |
For clear flawless skin |
| USP |
Soap made from natural ingredients and oils for a silky soft and smooth skin |
| Rexona soap STP | |
| Rexona soap Segmentation |
Women looking for personal care natural skin care soap |
| Rexona soap Target Market |
Middle class Women |
| Rexona soap Positioning |
Natural Skin Care soap for silky glowing skin |
| Rexona soap SWOT Analysis | |
| Rexona soap Strengths |
Below are the Strengths in the SWOT Analysis of Rexona soap: 1. An indigenous brand created by HUL and has been an integral part of the Indian market |
| Rexona soap Weaknesses |
Here are the weaknesses in the Rexona soap SWOT Analysis: 1. Limited share in the competitive soap industry |
| Rexona soap Opportunities |
Following are the Opportunities in Rexona soap SWOT Analysis: 1. Better packaging and international distribution |
| Rexona soap Threats |
The threats in the SWOT Analysis of Rexona soap are as mentioned: 1. Competition from soap brands like Lux and Hamam |
| Rexona soap Competition | |
| Competitors |
Below are the top 2 Rexona soap competitors: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rexona soap. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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