Clear Hair Care SWOT Analysis, Competitors & USP

Clear Hair Care SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Clear Hair Care, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Clear Hair Care to benchmark its business & performance as compared to the competitors, and make strategic improvements. Clear Hair Care is one of the leading brands in the FMCG sector.

The article below lists the Clear Hair Care SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Clear Hair Care SWOT Analysis:

SWOT Analysis of Clear Hair Care

For Clear Hair Care, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Clear Hair Care Strengths

The strengths of Clear Hair Care looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Clear Hair Care :

1. CLEAR has partnered with the world’s leading dermatologists from the International Academy of Dermatology (IACD) to bring the first ever patented scalp nutrient technology –New CLEAR with Nutrium 10 to its consumers
2. Available in 5 different variants for different types of hair needs
3. Clear brand available in over 14 countries worldwide
4.  Clear is the only brand that offers specially formulated Anti dandruff shampoo for men
5. Celebrity brand ambassadors and good advertising

Clear Hair Care Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Clear Hair Care SWOT Analysis:

1. Dominance only in the anti-dandruff shampoo segment, no variants available for normal shampoo usage
2. Multiple re-brandings over the years – Clinic Special to Clinic All Clear to ‘Clear’ at present. Can create confusion about the brand name among consumers.
3. Low market share even in the anti-dandruff shampoo segment as compared to competitors like Head & Shoulders

Clear Hair Care Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Clear Hair Care SWOT Analysis:

1. To align itself to the international quality standards this year Clinic All Clear has been re-launched this year as Clear
2.Introduction of Anti Dandruff Hair Oil that fights dandruff and strengthens hair from scalp, as a brand extension

Clear Hair Care Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Clear Hair Care are as mentioned:

1.Highly competitive market having many players with similar offerings and cheaper rates
2. P&G wrote to the Advertising Standards Council of India, which sought a response from HUL regarding an advertisement of Clear starring Bipasha Basu which had a muted reference to Head & Shoulders in the advertisement

Clear Hair Care Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Clear Hair Care:

1. Head and Shoulders (P&G)
2. Pantene
3.Sunsilk

Hence this concludes the Clear Hair Care SWOT analysis.

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About Clear Hair Care

Clear Hair Care Overview
Parent Company	HUL (Unilever)
Category	FMCG
Sector	FMCG
Tagline/ Slogan	Zero Dandruff. Just fabulous hair.
USP	The new range of Clear is powered with the dual benefit of Clear tech and essential oils
Clear Hair Care STP
Segmentation	Personal Hair Care – Anti Dandruff Shampoo
Target Market	Men and Woman
Positioning	The dual action of its advanced formula guarantees Zero dandruff and leaves the hair feeling fabulous

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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