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Clear Hair Care SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Clear Hair Care analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Clear Hair Care SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Clear Hair Care to benchmark its business & performance as compared to the competitors and industry. As of 2020, Clear Hair Care is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Clear Hair Care competitors and includes Clear Hair Care target market, segmentation, positioning & Unique Selling Proposition (USP).

Clear Hair Care SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Clear Hair Care Brand Analysis
Parent Company

HUL (Unilever)

Category

FMCG

Sector

FMCG

Tagline/ Slogan

Zero Dandruff. Just fabulous hair.

USP

The new range of Clear is powered with the dual benefit of Clear tech and essential oils

Clear Hair Care STP
Clear Hair Care Segmentation

Personal Hair Care – Anti Dandruff Shampoo

Clear Hair Care Target Market

Men and Woman

Clear Hair Care Positioning

The dual action of its advanced formula guarantees Zero dandruff and leaves the hair feeling fabulous

Clear Hair Care SWOT Analysis
Clear Hair Care Strengths

Below are the Strengths in the SWOT Analysis of Clear Hair Care:

1. CLEAR has partnered with the world’s leading dermatologists from the International Academy of Dermatology (IACD) to bring the first ever patented scalp nutrient technology –New CLEAR with Nutrium 10 to its consumers
2. Available in 5 different variants for different types of hair needs
3. Clear brand available in over 14 countries worldwide
4.  Clear is the only brand that offers specially formulated Anti dandruff shampoo for men
5. Celebrity brand ambassadors and good advertising

Clear Hair Care Weaknesses

Here are the weaknesses in the Clear Hair Care SWOT Analysis:

1. Dominance only in the anti-dandruff shampoo segment, no variants available for normal shampoo usage
2. Multiple re-brandings over the years – Clinic Special to Clinic All Clear to ‘Clear’ at present. Can create confusion about the brand name among consumers.
3. Low market share even in the anti-dandruff shampoo segment as compared to competitors like Head & Shoulders

Clear Hair Care Opportunities

Following are the Opportunities in Clear Hair Care SWOT Analysis:

1. To align itself to the international quality standards this year Clinic All Clear has been re-launched this year as Clear
2.Introduction of Anti Dandruff Hair Oil that fights dandruff and strengthens hair from scalp, as a brand extension

Clear Hair Care Threats

The threats in the SWOT Analysis of Clear Hair Care are as mentioned:

1.Highly competitive market having many players with similar offerings and cheaper rates
2. P&G wrote to the Advertising Standards Council of India, which sought a response from HUL regarding an advertisement of Clear starring Bipasha Basu which had a muted reference to Head & Shoulders in the advertisement

Clear Hair Care Competition
Competitors

Below are the top 3 Clear Hair Care competitors:

1. Head and Shoulders (P&G)
2. Pantene
3.Sunsilk


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Clear Hair Care. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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