Dazzl SWOT Analysis
Dazzl is one of the leading brands in the FMCG sector. Dazzl SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dazzl:
Quick Glance:
Dazzl Strengths
- Established brand image of Dabur
- Available in different variants and different fragrances containing lime or other ingredients
- Has dirt trap technology which traps the dirt and pushes it towards the bottom of the bucket so that fresh water is picked up by the mop for cleaning
Above are the strengths in the SWOT Analysis of Dazzl. The strengths of Dazzl looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dazzl Weaknesses
- Intense competition in market
- Low share of the market
- Lack of visibility amongst the customers as compared to market leaders
These were the weaknesses in the Dazzl SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dazzl Opportunities
- R&D and innovation
- Export opportunities
- Product development strength
Above we covered the opportunities in Dazzl SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dazzl Threats
- Existing competition
- Threat from new entrants
- Lack of effective promotion will make its visibility and popularity negligible thus affecting sales adversely
The threats in the SWOT Analysis of Dazzl are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Dazzl SWOT analysis.
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About Dazzl
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dazzl Overview | |
|---|---|
| Parent Company |
Dabur |
| Category |
Home Care brands |
| Sector | |
| Tagline/ Slogan |
For floors that shine like Mirror |
| USP |
India’s first disinfectant floor cleaner |
| Dazzl STP | |
| Segmentation |
Disinfectant cleaner and kitchen cleaner |
| Target Market |
Modern, educated married women of the age group 25-40 years |
| Positioning |
Cleans as well as removes germs effectively |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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