Dazzl SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 2817
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SWOT Analysis of Dazzl with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dazzl

Parent Company

Dabur

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

For floors that shine like Mirror

USP

India’s first disinfectant floor cleaner

Dazzl STP

Segment

Disinfectant cleaner and kitchen cleaner

Target Group

Modern, educated married women of the age group 25-40 years

Positioning

Cleans as well as removes germs effectively

Dazzl SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dazzl :

1. Established brand image of Dabur
2. Available in different variants and different fragrances containing lime or other ingredients
3. Has dirt trap technology which traps the dirt and pushes it towards the bottom of the bucket so that fresh water is picked up by the mop for cleaning

Weaknesses

1. Intense competition in market
2.Low share of the market
3.Lack of visibility amongst the customers as compared to market leaders

Opportunities

1.R&D and innovation
2.Export opportunities
3.Product development strength

Threats

1.Existing competition
2.Threat from new entrants
3.Lack of effective promotion will make its visibility and popularity negligible thus affecting sales adversely

Dazzl Competition

Competitors

Below are the 3 main Dazzl competitors :

1.Lizol
2.Domex
3.Mr. Muscle


The brandguide table above concludes the Dazzl SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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