Dazzl SWOT Analysis, Competitors & USP

Dazzl SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Dazzl, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dazzl to benchmark its business & performance as compared to the competitors, and make strategic improvements. Dazzl is one of the leading brands in the FMCG sector.

The article below lists the Dazzl SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Dazzl SWOT Analysis:

SWOT Analysis of Dazzl

For Dazzl, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Dazzl Strengths

The strengths of Dazzl looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Dazzl :

1. Established brand image of Dabur
2. Available in different variants and different fragrances containing lime or other ingredients
3. Has dirt trap technology which traps the dirt and pushes it towards the bottom of the bucket so that fresh water is picked up by the mop for cleaning

Dazzl Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dazzl SWOT Analysis:

1. Intense competition in market
2.Low share of the market
3.Lack of visibility amongst the customers as compared to market leaders

Dazzl Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dazzl SWOT Analysis:

1.R&D and innovation
2.Export opportunities
3.Product development strength

Dazzl Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dazzl are as mentioned:

1.Existing competition
2.Threat from new entrants
3.Lack of effective promotion will make its visibility and popularity negligible thus affecting sales adversely

Dazzl Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Dazzl:

1.Lizol
2.Domex
3.Mr. Muscle

Hence this concludes the Dazzl SWOT analysis.

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About Dazzl

Dazzl Overview
Parent Company	Dabur
Category	Home Care brands
Sector	FMCG
Tagline/ Slogan	For floors that shine like Mirror
USP	India’s first disinfectant floor cleaner
Dazzl STP
Segmentation	Disinfectant cleaner and kitchen cleaner
Target Market	Modern, educated married women of the age group 25-40 years
Positioning	Cleans as well as removes germs effectively

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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