Dazzl SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Dazzl analyses the brand by its strengths, weaknesses, opportunities & threats. In Dazzl SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dazzl to benchmark its business & performance as compared to the competitors. Dazzl is one of the leading brands in the FMCG sector.

The table below lists the Dazzl SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dazzl competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Dazzl SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dazzl Brand Analysis
Parent Company

Dabur

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

For floors that shine like Mirror

USP

India’s first disinfectant floor cleaner

Dazzl STP
Segment

Disinfectant cleaner and kitchen cleaner

Target Group

Modern, educated married women of the age group 25-40 years

Positioning

Cleans as well as removes germs effectively

SWOT Analysis of Dazzl
Dazzl Strengths

Below are the Strengths in the SWOT Analysis of Dazzl:

1. Established brand image of Dabur
2. Available in different variants and different fragrances containing lime or other ingredients
3. Has dirt trap technology which traps the dirt and pushes it towards the bottom of the bucket so that fresh water is picked up by the mop for cleaning

Dazzl Weaknesses

Here are the weaknesses in the Dazzl SWOT Analysis:

1. Intense competition in market
2.Low share of the market
3.Lack of visibility amongst the customers as compared to market leaders

Dazzl Opportunities

Following are the Opportunities in Dazzl SWOT Analysis:

1.R&D and innovation
2.Export opportunities
3.Product development strength

Dazzl Threats

The threats in the SWOT Analysis of Dazzl are as mentioned:

1.Existing competition
2.Threat from new entrants
3.Lack of effective promotion will make its visibility and popularity negligible thus affecting sales adversely

Dazzl Competition
Dazzl Competitors

Below are the top 3 competitors of Dazzl:

1.Lizol
2.Domex
3.Mr. Muscle


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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