Dazzl SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 3206

SWOT analysis of Dazzl analyses the brand/company with its strengths, weaknesses, opportunities & threats. Dazzl is one of the leading brands in the FMCG sector. In addition to SWOT Analysis, the table below also lists the top Dazzl competitors and elaborates Dazzl segmentation, targeting, positioning & USP.


Parent Company



Home Care brands



Tagline/ Slogan

For floors that shine like Mirror


India’s first disinfectant floor cleaner

Dazzl STP


Disinfectant cleaner and kitchen cleaner

Target Group

Modern, educated married women of the age group 25-40 years


Cleans as well as removes germs effectively

Dazzl SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dazzl. Strengths are:

1. Established brand image of Dabur
2. Available in different variants and different fragrances containing lime or other ingredients
3. Has dirt trap technology which traps the dirt and pushes it towards the bottom of the bucket so that fresh water is picked up by the mop for cleaning


Here are the weaknesses in the Dazzl SWOT Analysis:

1. Intense competition in market
2.Low share of the market
3.Lack of visibility amongst the customers as compared to market leaders


Following are the Opportunities in Dazzl SWOT Analysis:

1.R&D and innovation
2.Export opportunities
3.Product development strength


The threats in the SWOT Analysis of Dazzl are as mentioned:

1.Existing competition
2.Threat from new entrants
3.Lack of effective promotion will make its visibility and popularity negligible thus affecting sales adversely

Dazzl Competition


Below are the top 3 Dazzl competitors:

3.Mr. Muscle

The brandguide table above concludes the Dazzl SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Dazzl. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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