Vivel Di Wills SWOT Analysis

Published in FMCG category by MBA Skool Team

Vivel Di Wills is one of the leading brands in the FMCG sector. Vivel Di Wills SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Vivel Di Wills:

Vivel Di Wills Strengths

  1. Various variants of product are available, around 9 of them
  2. Vivel Di Wills comes in an attractive carton package with some elegant color scheme.
  3. Consumers will be impressed by the ingredients like Olive Oil, Active Clay, Shea butter which gives this brand a unique healthy natural perception.
  4. Good advertising and distribution of products
  5. Celebrity brand ambassadors add value to the brand

Above are the strengths in the SWOT Analysis of Vivel Di Wills. The strengths of Vivel Di Wills looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Vivel Di Wills Weaknesses

  1. Confused state of existence in the consumer’s mind just like Fiama Di Wills.
  2. Vivel is mainly positioned as beauty soap targeted towards women, hence it lacks unisex appeal
  3. Highly competitive segment in terms of other brands and price

These were the weaknesses in the Vivel Di Wills SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Vivel Di Wills Opportunities

  1. Target sector set to increase with time as it is a young brand, in its growing stage.
  2. One of the fastest growing brands in its category.
  3. Vivel’s focus on looking good with its campaigns and Fiama’s celebrity based strategy brings in a clear differentiation

Above we covered the opportunities in Vivel Di Wills SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Vivel Di Wills Threats

  1. Lots of competition
  2. People have a tendency to shift to other products, since so many options are available.

The threats in the SWOT Analysis of Vivel Di Wills are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Vivel Di Wills SWOT analysis.

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About Vivel Di Wills

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Vivel Di Wills Overview
Parent Company

ITC
Category

Personal Care brands- Soap
Sector

FMCG
Tagline/ Slogan

Khoobsoorati bas main, duniya muthi main; Taazgi jo kareeb laaye
USP

Beauty with confidence
Vivel Di Wills STP
Segmentation

Middle class men and women (mainly women)
Target Market

Vivel is targeting young consumers who are ready to flirt with new brands
Positioning

Mass positioning, priced well below Fiama di wills


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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