Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Vivel Di Wills analyses the brand by its strengths, weaknesses, opportunities & threats. In Vivel Di Wills SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Vivel Di Wills to benchmark its business & performance as compared to the competitors. Vivel Di Wills is one of the leading brands in the FMCG sector.
The table below lists the Vivel Di Wills SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vivel Di Wills competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Khoobsoorati bas main, duniya muthi main; Taazgi jo kareeb laaye
Beauty with confidence
Vivel Di Wills STP
Middle class men and women (mainly women)
Vivel is targeting young consumers who are ready to flirt with new brands
Mass positioning, priced well below Fiama di wills
SWOT Analysis of Vivel Di Wills
Vivel Di Wills Strengths
Below are the Strengths in the SWOT Analysis of Vivel Di Wills:
1. Various variants of product are available, around 9 of them 2. Vivel Di Wills comes in an attractive carton package with some elegant color scheme.
3. Consumers will be impressed by the ingredients like Olive Oil, Active Clay, Shea butter which gives this brand a unique healthy natural perception. 4. Good advertising and distribution of products 5. Celebrity brand ambassadors add value to the brand
Vivel Di Wills Weaknesses
Here are the weaknesses in the Vivel Di Wills SWOT Analysis:
1. Confused state of existence in the consumer’s mind just like Fiama Di Wills. 2. Vivelis mainly positioned as beauty soap targeted towards women, hence it lacks unisex appeal 3. Highly competitive segment in terms of other brands and price
Vivel Di Wills Opportunities
Following are the Opportunities in Vivel Di Wills SWOT Analysis:
1. Target sector set to increase with time as it is a young brand, in its growing stage. 2. One of the fastest growing brands in its category. 3. Vivel’s focus on looking good with its campaigns and Fiama’s celebrity based strategy brings in a clear differentiation
Vivel Di Wills Threats
The threats in the SWOT Analysis of Vivel Di Wills are as mentioned:
1. Lots of competition 2. People have a tendency to shift to other products, since so many options are available.
Vivel Di Wills Competition
Vivel Di Wills Competitors
Below are the top 3 competitors of Vivel Di Wills:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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