Vivel Di Wills SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 10321

SWOT analysis of Vivel Di Wills analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Vivel Di Wills SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vivel Di Wills to benchmark its business & performance as compared to the competitors and industry. Vivel Di Wills is one of the leading brands in the FMCG sector. The table below also lists the top Vivel Di Wills competitors and elaborates Vivel Di Wills market segmentation, target group, positioning & Unique Selling Proposition (USP).

Vivel Di Wills SWOT, Competitors, Marketing STP & Brand analysis Table
Vivel Di Wills Brand Analysis
Parent Company



Personal Care brands- Soap



Tagline/ Slogan

Khoobsoorati bas main, duniya muthi main; Taazgi jo kareeb laaye


Beauty with confidence

Vivel Di Wills STP

Middle class men and women (mainly women)

Target Group

Vivel is targeting young consumers who are ready to flirt with new brands


Mass positioning, priced well below Fiama di wills

Vivel Di Wills SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vivel Di Wills. Strengths are:

1. Various variants of product are available, around 9 of them
2. Vivel Di Wills comes in an attractive carton package with some elegant color scheme.

3. Consumers will be impressed by the ingredients like Olive Oil, Active Clay, Shea butter which gives this brand a unique healthy natural perception.
4. Good advertising and distribution of products
5. Celebrity brand ambassadors add value to the brand


Here are the weaknesses in the Vivel Di Wills SWOT Analysis:

1. Confused state of existence in the consumer’s mind just like Fiama Di Wills.
2. Vivel is mainly positioned as beauty soap targeted towards women, hence it lacks unisex appeal
3. Highly competitive segment in terms of other brands and price


Following are the Opportunities in Vivel Di Wills SWOT Analysis:

1. Target sector set to increase with time as it is a young brand, in its growing stage.
2. One of the fastest growing brands in its category.
3. Vivel’s focus on looking good with its campaigns and Fiama’s celebrity based strategy brings in a clear differentiation


The threats in the SWOT Analysis of Vivel Di Wills are as mentioned:

1. Lots of competition
2. People have a tendency to shift to other products, since so many options are available.

Vivel Di Wills Competition

Below are the top 3 Vivel Di Wills competitors:

3.Nirma Ltd

The brandguide table above concludes the Vivel Di Wills SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vivel Di Wills. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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