Vivel Di Wills SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Vivel Di Wills SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Vivel Di Wills, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vivel Di Wills to benchmark its business & performance as compared to the competitors, and make strategic improvements. Vivel Di Wills is one of the leading brands in the FMCG sector.

The article below lists the Vivel Di Wills SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Vivel Di Wills SWOT Analysis:

SWOT Analysis of Vivel Di Wills

For Vivel Di Wills, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Vivel Di Wills Strengths

The strengths of Vivel Di Wills looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Vivel Di Wills :

1. Various variants of product are available, around 9 of them
2. Vivel Di Wills comes in an attractive carton package with some elegant color scheme.

3. Consumers will be impressed by the ingredients like Olive Oil, Active Clay, Shea butter which gives this brand a unique healthy natural perception.
4. Good advertising and distribution of products
5. Celebrity brand ambassadors add value to the brand

Vivel Di Wills Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Vivel Di Wills SWOT Analysis:

1. Confused state of existence in the consumer’s mind just like Fiama Di Wills.
2. Vivel is mainly positioned as beauty soap targeted towards women, hence it lacks unisex appeal
3. Highly competitive segment in terms of other brands and price

Vivel Di Wills Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Vivel Di Wills SWOT Analysis:

1. Target sector set to increase with time as it is a young brand, in its growing stage.
2. One of the fastest growing brands in its category.
3. Vivel’s focus on looking good with its campaigns and Fiama’s celebrity based strategy brings in a clear differentiation

Vivel Di Wills Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Vivel Di Wills are as mentioned:

1. Lots of competition
2. People have a tendency to shift to other products, since so many options are available.

Vivel Di Wills Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Vivel Di Wills:

3.Nirma Ltd

Hence this concludes the Vivel Di Wills SWOT analysis.

Continue reading more about the brand/company.

About Vivel Di Wills

Vivel Di Wills Overview
Parent Company



Personal Care brands- Soap



Tagline/ Slogan

Khoobsoorati bas main, duniya muthi main; Taazgi jo kareeb laaye


Beauty with confidence

Vivel Di Wills STP

Middle class men and women (mainly women)

Target Market

Vivel is targeting young consumers who are ready to flirt with new brands


Mass positioning, priced well below Fiama di wills

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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