Vivel Di Wills is one of the leading brands in the FMCG sector. Vivel Di Wills SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Vivel Di Wills:
Various variants of product are available, around 9 of them
Vivel Di Wills comes in an attractive carton package with some elegant color scheme.
Consumers will be impressed by the ingredients like Olive Oil, Active Clay, Shea butter which gives this brand a unique healthy natural perception.
Good advertising and distribution of products
Celebrity brand ambassadors add value to the brand
Above are the strengths in the SWOT Analysis of Vivel Di Wills. The strengths of Vivel Di Wills looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Vivel Di Wills Weaknesses
Confused state of existence in the consumer’s mind just like Fiama Di Wills.
Vivel is mainly positioned as beauty soap targeted towards women, hence it lacks unisex appeal
Highly competitive segment in terms of other brands and price
These were the weaknesses in the Vivel Di Wills SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Khoobsoorati bas main, duniya muthi main; Taazgi jo kareeb laaye
Beauty with confidence
Vivel Di Wills STP
Middle class men and women (mainly women)
Vivel is targeting young consumers who are ready to flirt with new brands
Mass positioning, priced well below Fiama di wills
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