Vivel Di Wills SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 9309

SWOT Analysis of Vivel Di Wills with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vivel Di Wills

Parent Company



Personal Care brands- Soap



Tagline/ Slogan

Khoobsoorati bas main, duniya muthi main; Taazgi jo kareeb laaye


Beauty with confidence

Vivel Di Wills STP


Middle class men and women (mainly women)

Target Group

Vivel is targeting young consumers who are ready to flirt with new brands


Mass positioning, priced well below Fiama di wills

Vivel Di Wills SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vivel Di Wills :

1. Various variants of product are available, around 9 of them
2. Vivel Di Wills comes in an attractive carton package with some elegant color scheme.

3. Consumers will be impressed by the ingredients like Olive Oil, Active Clay, Shea butter which gives this brand a unique healthy natural perception.
4. Good advertising and distribution of products
5. Celebrity brand ambassadors add value to the brand


1. Confused state of existence in the consumer’s mind just like Fiama Di Wills.
2. Vivel is mainly positioned as beauty soap targeted towards women, hence it lacks unisex appeal
3. Highly competitive segment in terms of other brands and price


1. Target sector set to increase with time as it is a young brand, in its growing stage.
2. One of the fastest growing brands in its category.
3. Vivel’s focus on looking good with its campaigns and Fiama’s celebrity based strategy brings in a clear differentiation


1. Lots of competition
2. People have a tendency to shift to other products, since so many options are available.

Vivel Di Wills Competition


Below are the 3 main Vivel Di Wills competitors :

3.Nirma Ltd

The brandguide table above concludes the Vivel Di Wills SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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