1. BrandGuide
  2. FMCG

Vivel Di Wills SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Vivel Di Wills analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Vivel Di Wills SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vivel Di Wills to benchmark its business & performance as compared to the competitors and industry. As of 2020, Vivel Di Wills is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vivel Di Wills competitors and includes Vivel Di Wills target market, segmentation, positioning & Unique Selling Proposition (USP).

Vivel Di Wills SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Vivel Di Wills Brand Analysis
Parent Company

ITC

Category

Personal Care brands- Soap

Sector

FMCG

Tagline/ Slogan

Khoobsoorati bas main, duniya muthi main; Taazgi jo kareeb laaye

USP

Beauty with confidence

Vivel Di Wills STP
Vivel Di Wills Segmentation

Middle class men and women (mainly women)

Vivel Di Wills Target Market

Vivel is targeting young consumers who are ready to flirt with new brands

Vivel Di Wills Positioning

Mass positioning, priced well below Fiama di wills

Vivel Di Wills SWOT Analysis
Vivel Di Wills Strengths

Below are the Strengths in the SWOT Analysis of Vivel Di Wills:

1. Various variants of product are available, around 9 of them
2. Vivel Di Wills comes in an attractive carton package with some elegant color scheme.

3. Consumers will be impressed by the ingredients like Olive Oil, Active Clay, Shea butter which gives this brand a unique healthy natural perception.
4. Good advertising and distribution of products
5. Celebrity brand ambassadors add value to the brand

Vivel Di Wills Weaknesses

Here are the weaknesses in the Vivel Di Wills SWOT Analysis:

1. Confused state of existence in the consumer’s mind just like Fiama Di Wills.
2. Vivel is mainly positioned as beauty soap targeted towards women, hence it lacks unisex appeal
3. Highly competitive segment in terms of other brands and price

Vivel Di Wills Opportunities

Following are the Opportunities in Vivel Di Wills SWOT Analysis:

1. Target sector set to increase with time as it is a young brand, in its growing stage.
2. One of the fastest growing brands in its category.
3. Vivel’s focus on looking good with its campaigns and Fiama’s celebrity based strategy brings in a clear differentiation

Vivel Di Wills Threats

The threats in the SWOT Analysis of Vivel Di Wills are as mentioned:

1. Lots of competition
2. People have a tendency to shift to other products, since so many options are available.

Vivel Di Wills Competition
Competitors

Below are the top 3 Vivel Di Wills competitors:

1.Lux
2.Lifebuoy
3.Nirma Ltd


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vivel Di Wills. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin