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Himani Navratna Oil SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: October 07, 2023Read time:

Here is a detailed SWOT analysis of Himani Navratna Oil covering strengths, weaknesses, opportunities and threats.

Himani Navratna Oil Strengths

  1. Market leader in its category with around 50% market share
  2. Endorsements by Amitabh Bacchan, Shahrukh Khan throughout India and by Chiranjeevi, Surya and Upendra in South India have helped establish a high brand recall
  3. Company has invested on product innovations and launched Navratna Oil Lite, Navratna Extra thanda oil. This has benefited the brand immensely.
  4. Company has been strong both in ATL as well as BTL activities. Activation programs conducted through rural vans, participation in
  5. rural festivals, congregations, wet sampling initiatives at railway stations, BPOs, religious places, factories, bus terminals, ghats etc to demonstrate efficacy have increased product trials and awareness

Above are the strengths in the SWOT Analysis of Himani Navratna Oil. The strengths of Himani Navratna Oil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Himani Navratna Oil Weaknesses

  1. The celebrity presence seems to overshadow the brand proposition, thus the brand message gets lost and only celebrity recall is there.

These were the weaknesses in the Himani Navratna Oil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Himani Navratna Oil Opportunities

  1. Introduction of newer variants would help better penetration in both rural and urban markets
  2. The brand can look for additional promotion through extensive wall paintings, dealer boards, hoardings and shop presence especially in the rural markets.

Above we covered the opportunities in Himani Navratna Oil SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Himani Navratna Oil Threats

  1. The modern day youth prefer taking medicines for headaches and such other ailments and shy away from using oils.
  2. With almost all the competitors offering similar benefits, celebrity endorsements alone might not provide competitive edge over a long term

The threats in the SWOT Analysis of Himani Navratna Oil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Himani Navratna Oil SWOT analysis.

About Himani Navratna Oil

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Himani Navratna Oil Overview
Parent Company






Tagline/ Slogan

‘Sirdard, Tension, Anidra aur Thakan Jao Bhool - Raho Thanda Thanda Cool Cool’


A potent therapeutic oil, prepared from a combination of nine Ayurvedic herbs, provides stress relief, relaxation and a sense of rejuvenation.

Himani Navratna Oil STP

Therapeutic Hair oil

Target Market

Masses, especially young and middle aged men who suffer from a day to day stressful life


It can rejuvenate you if stressed

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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