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Babool SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: April 17, 2023Read time:

Here is a detailed SWOT analysis of Babool covering strengths, weaknesses, opportunities and threats.

Babool Strengths

  1. Natural toothpaste containing the ayurvedic and medicinal benefits of babul tree
  2. Keeps gums healthy and strong
  3. Is an herbal product lacking any toxic ingredients present in other toothpastes
  4. Supported by a strong brand image of Dabur

Above are the strengths in the SWOT Analysis of Babool. The strengths of Babool looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Babool Weaknesses

  1. Limited market for Ayurvedic brands
  2. Lost its promotional vigor after its launch
  3. Limited customer base to mainly rural customers

These were the weaknesses in the Babool SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Babool Opportunities

  1. Develop potential in rural markets
  2. Develop distribution network by developing export
  3. Innovation and R&D, launching of new variants

Above we covered the opportunities in Babool SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Babool Threats

  1. Lack of brand loyalty amongst customers for toothpastes
  2. Aggressive competitors
  3. Presence of better offers and promotional strategies that attract customers to switch products

The threats in the SWOT Analysis of Babool are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Babool SWOT analysis.

About Babool

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Babool Overview
Parent Company



Personal Care brands - Toothpastes



Tagline/ Slogan

Begin a great day, the babool way


Contains ayurvedic ingredients and medicinal benefits

Babool STP

Oral Care- Toothpaste

Target Market

People having regular tooth problems


Cleans teeth and also prevents tooth problems

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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