Faber Castell SWOT Analysis

Published in FMCG category by MBA Skool Team

Faber Castell is one of the leading brands in the FMCG sector. Faber Castell SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Faber Castell:

Faber Castell Strengths

  1. Wide variety of products
  2. Products available at all price ranges, there are luxury products targetingthe upper class as well
  3. Has a legacy of more than two centuries
  4. Good quality at affordable price
  5. It has over 7000 employs spread across 100 countries
  6. Good global distribution network and advertising especially on kids’channels

Above are the strengths in the SWOT Analysis of Faber Castell. The strengths of Faber Castell looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Faber Castell Weaknesses

  1. Intense competition from other brands as well as local products means limited market share 
  2. Since products are available at all price ranges it is difficult to identify it as premium or non-premium

These were the weaknesses in the Faber Castell SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Faber Castell Opportunities

  1. More innovative products, in terms of design color and packaging
  2. Differnet brand names for premium and non-premium products
  3. Enter into new categories and exploit its current brand value

Above we covered the opportunities in Faber Castell SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Faber Castell Threats

  1. Technology is easily replicable and duplicate products can affect business
  2. Many local brands as well as established brands are available at lower price 
  3. Difficult to create brand awareness/ recall as it is not a differentiated product

The threats in the SWOT Analysis of Faber Castell are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Faber Castell SWOT analysis.

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About Faber Castell

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Faber Castell Overview
Parent Company

Faber Castell Group


Kids and school art - Office stationery



Tagline/ Slogan

True colors


High variety at affordable price

Faber Castell STP

Kids and professionals

Target Market

School going kids and professionals


Wide variety fo products at different price ranges

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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