Faber Castell SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 10552

SWOT analysis of Faber Castell analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Faber Castell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Faber Castell to benchmark its business & performance as compared to the competitors and industry. Faber Castell is one of the leading brands in the FMCG sector. The table below also lists the top Faber Castell competitors and elaborates Faber Castell market segmentation, target group, positioning & Unique Selling Proposition (USP).

Faber Castell SWOT, Competitors, Marketing STP & Brand analysis Table
Faber Castell Brand Analysis
Parent Company

Faber Castell Group


Kids and school art - Office stationery



Tagline/ Slogan

True colors


High variety at affordable price

Faber Castell STP

Kids and professionals

Target Group

School going kids and professionals


Wide variety fo products at different price ranges

Faber Castell SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Faber Castell. Strengths are:

1. Wide variety of products
2.Products available at all price ranges, there are luxury products targeting  the upper class as well
3. Has a legacy of more than two centuries
4. Good quality at affordable price

5. It has over 7000 employs spread across 100 countries

6. Good global distribution network and advertising especially on kids’channels


Here are the weaknesses in the Faber Castell SWOT Analysis:

1. Intense competition from other brands as well as local products means limited market share 
2.Since products are available at all price ranges it is difficult to identify it as premium or non-premium


Following are the Opportunities in Faber Castell SWOT Analysis:

1.More innovative products, in terms of design color and packaging
2.Differnet brand names for premium and non-premium products
3.Enter into new categories and exploit its current brand value


The threats in the SWOT Analysis of Faber Castell are as mentioned:

1. Technology is easily replicable and duplicate products can affect business
2.Many local brands as well as established brands are available at lower price 
3. Difficult to create brand awareness/ recall as it is not a differentiated product

Faber Castell Competition

Below are the top 3 Faber Castell competitors:

1.Newell Rubbermaid inc.
2.Dixon Ticonderoga company
3.Crayola LLC

The brandguide table above concludes the Faber Castell SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Faber Castell. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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