Faber Castell is one of the leading brands in the FMCG sector. Faber Castell SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Faber Castell:
Products available at all price ranges, there are luxury products targetingthe upper class as well
Has a legacy of more than two centuries
Good quality at affordable price
It has over 7000 employs spread across 100 countries
Good global distribution network and advertising especially on kids’channels
Above are the strengths in the SWOT Analysis of Faber Castell. The strengths of Faber Castell looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Faber Castell Weaknesses
Intense competition from other brands as well as local products means limited market share
Since products are available at all price ranges it is difficult to identify it as premium or non-premium
These were the weaknesses in the Faber Castell SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Wide variety fo products at different price ranges
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