Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Faber Castell analyses the brand by its strengths, weaknesses, opportunities & threats. In Faber Castell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Faber Castell to benchmark its business & performance as compared to the competitors. Faber Castell is one of the leading brands in the FMCG sector.
The table below lists the Faber Castell SWOT (Strengths, Weaknesses, Opportunities, Threats), top Faber Castell competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Wide variety fo products at different price ranges
SWOT Analysis of Faber Castell
Faber Castell Strengths
Below are the Strengths in the SWOT Analysis of Faber Castell:
1. Wide variety of products 2.Products available at all price ranges, there are luxury products targeting the upper class as well 3. Has a legacy of more than two centuries 4. Good quality at affordable price
5. It has over 7000 employs spread across 100 countries
6. Good global distribution network and advertising especially on kids’channels
Faber Castell Weaknesses
Here are the weaknesses in the Faber Castell SWOT Analysis:
1. Intense competition from other brands as well as local products means limited market share 2.Since products are available at all price ranges it is difficult to identify it as premium or non-premium
Faber Castell Opportunities
Following are the Opportunities in Faber Castell SWOT Analysis:
1.More innovative products, in terms of design color and packaging 2.Differnet brand names for premium and non-premium products 3.Enter into new categories and exploit its current brand value
Faber Castell Threats
The threats in the SWOT Analysis of Faber Castell are as mentioned:
1. Technology is easily replicable and duplicate products can affect business 2.Many local brands as well as established brands are available at lower price 3. Difficult to create brand awareness/ recall as it is not a differentiated product
Faber Castell Competition
Faber Castell Competitors
Below are the top 3 competitors of Faber Castell:
1.Newell Rubbermaid inc. 2.Dixon Ticonderoga company 3.Crayola LLC
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Faber Castell. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute