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Dabur Red SWOT Analysis

Published in FMCG category by MBA Skool Team Last Updated: April 10, 2024Reading time:

Here is a detailed SWOT analysis of Dabur Red covering strengths, weaknesses, opportunities and threats.

Dabur Red Strengths

  1. Scientifically validated formulation and Ayurvedic ingredients
  2. Contains ingredients trusted by Indians as home remedies for dental problems
  3. Does not contain fluoride-a toxic industrial waste which most toothpastes contain
  4. Reasonable price
  5. Belonging to a strong family of Dabur having a name in Ayurvedic products

Above are the strengths in the SWOT Analysis of Dabur Red. The strengths of Dabur Red looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dabur Red Weaknesses

  1. Marketing not as powerful as Colgate
  2. Unusual color of the toothpaste or toothpowder
  3. Limited customer base

These were the weaknesses in the Dabur Red SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dabur Red Opportunities

  1. Expansion in markets outside India at a large level
  2. Better promotion and expansion online
  3. Explore rural segments

Above we covered the opportunities in Dabur Red SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dabur Red Threats

  1. Price wars between competitors
  2. Presence of easily available and lesser priced substitutes
  3. New products from the competitors

The threats in the SWOT Analysis of Dabur Red are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dabur Red SWOT analysis.

About Dabur Red

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dabur Red Overview
Parent Company

Dabur

Category

Personal Care brands - Toothpastes

Sector

FMCG

Tagline/ Slogan

Keep dental problems away, daant swasth life mast

USP

Gets rid of dental problems through Ayurvedic solutions

Dabur Red STP
Segmentation

Toothpowder or toothpastes

Target Market

People facing dental problems

Positioning

Toothpaste containing Ayurvedic ingredients and effective in preventing and curing dental problems


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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