Hair & Care SWOT Analysis
Hair & Care SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hair & Care, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Hair & Care is one of the leading brands in the FMCG sector. The article below lists the Hair & Care SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Hair & Care Strengths
The strengths of Hair & Care looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Hair & Care :
1. Gained reputation as made out of Natural extracts
2. Strong brand value of Marico
3. Has huge loyalty in urban and rural sections of the society
4. High quality of the product
5. Excellent distribution of Marico ensures availability
Hair & Care Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Hair & Care SWOT Analysis:
1. Market share is limited due to presence of strong competition
2. More emphasis needs to be put on increasing reach of product
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Hair & Care Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Hair & Care SWOT Analysis:
1. Can also launch shampoo and conditioner of same brand
2. Huge market potential
3. Launch Variety for men
Hair & Care Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Hair & Care are as mentioned:
1. Plenty of competitors
2.Almost no differentiation
3.Oil+shampoo mix might replace hair oils
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Hence this concludes the Hair & Care SWOT analysis.
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About Hair & Care
| Hair & Care Overview | |
|---|---|
| Parent Company |
Marico |
| Category |
Personal Care brands- Haircare |
| Sector | |
| Tagline/ Slogan |
Kuch naya try karo khulke; Life se milo khulke |
| USP |
Reduces hair fall and non sticky |
| Hair & Care STP | |
| Segmentation |
Mid-priced hair oil |
| Target Market |
Middle class segment Young females |
| Positioning |
Hair & Care offers the potent nourishment of Herbal Proteins extracted from Neem and Tulsi that reduce hairfall by upto 50% |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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