Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Hair & Care analyses the brand by its strengths, weaknesses, opportunities & threats. In Hair & Care SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Hair & Care to benchmark its business & performance as compared to the competitors. Hair & Care is one of the leading brands in the FMCG sector.
The table below lists the Hair & Care SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hair & Care competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Hair & Care offers the potent nourishment of Herbal Proteins extracted from Neem and Tulsi that reduce hairfall by upto 50%
SWOT Analysis of Hair & Care
Hair & Care Strengths
Below are the Strengths in the SWOT Analysis of Hair & Care:
1. Gained reputation as made out of Natural extracts 2. Strong brand value of Marico 3. Has huge loyalty in urban and rural sections of the society 4. High quality of the product 5. Excellent distribution of Marico ensures availability
Hair & Care Weaknesses
Here are the weaknesses in the Hair & Care SWOT Analysis:
1. Market share is limited due to presence of strong competition 2. More emphasis needs to be put on increasing reach of product
Hair & Care Opportunities
Following are the Opportunities in Hair & Care SWOT Analysis:
1. Can also launch shampoo and conditioner of same brand 2. Huge market potential 3. Launch Variety for men
Hair & Care Threats
The threats in the SWOT Analysis of Hair & Care are as mentioned:
1. Plenty of competitors 2.Almost no differentiation 3.Oil+shampoo mix might replace hair oils
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Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hair & Care. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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