Hair & Care SWOT Analysis

Published in FMCG category by MBA Skool Team

Here is a detailed SWOT analysis of Hair & Care covering strengths, weaknesses, opportunities and threats.

Hair & Care Strengths

  1. Gained reputation as made out of Natural extracts
  2. Strong brand value of Marico
  3. Has huge loyalty in urban and rural sections of the society
  4. High quality of the product
  5. Excellent distribution of Marico ensures availability

Above are the strengths in the SWOT Analysis of Hair & Care. The strengths of Hair & Care looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hair & Care Weaknesses

  1. Market share is limited due to presence of strong competition
  2. More emphasis needs to be put on increasing reach of product

These were the weaknesses in the Hair & Care SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about Hair & Care

Hair & Care Opportunities

  1. Can also launch shampoo and conditioner of same brand
  2. Huge market potential
  3. Launch Variety for men

Above we covered the opportunities in Hair & Care SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hair & Care Threats

  1. Plenty of competitors
  2. Almost no differentiation
  3. Oil+shampoo mix might replace hair oils

The threats in the SWOT Analysis of Hair & Care are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hair & Care SWOT analysis.

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About Hair & Care

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hair & Care Overview
Parent Company

Marico

Category

Personal Care brands- Haircare

Sector

FMCG

Tagline/ Slogan

Kuch naya try karo khulke; Life se milo khulke

USP

Reduces hair fall and non sticky

Hair & Care STP
Segmentation

Mid-priced hair oil

Target Market

Middle class segment  Young females

Positioning

Hair & Care offers the potent nourishment of Herbal Proteins extracted from Neem and Tulsi that reduce hairfall by upto 50%


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Hair & Care. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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