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Hair & Care SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Hair & Care analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hair & Care SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hair & Care to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hair & Care is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hair & Care competitors and includes Hair & Care target market, segmentation, positioning & Unique Selling Proposition (USP).

Hair & Care SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hair & Care Brand Analysis
Parent Company

Marico

Category

Personal Care brands- Haircare

Sector

FMCG

Tagline/ Slogan

Kuch naya try karo khulke; Life se milo khulke

USP

Reduces hair fall and non sticky

Hair & Care STP
Hair & Care Segmentation

Mid-priced hair oil

Hair & Care Target Market

Middle class segment  Young females

Hair & Care Positioning

Hair & Care offers the potent nourishment of Herbal Proteins extracted from Neem and Tulsi that reduce hairfall by upto 50%

Hair & Care SWOT Analysis
Hair & Care Strengths

Below are the Strengths in the SWOT Analysis of Hair & Care:

1. Gained reputation as made out of Natural extracts
2. Strong brand value of Marico
3. Has huge loyalty in urban and rural sections of the society
4. High quality of the product
5. Excellent distribution of Marico ensures availability

Hair & Care Weaknesses

Here are the weaknesses in the Hair & Care SWOT Analysis:

1. Market share is limited due to presence of strong competition
2. More emphasis needs to be put on increasing reach of product

Hair & Care Opportunities

Following are the Opportunities in Hair & Care SWOT Analysis:

1. Can also launch shampoo and conditioner of same brand
2. Huge market potential
3. Launch Variety for men

Hair & Care Threats

The threats in the SWOT Analysis of Hair & Care are as mentioned:

1. Plenty of competitors
2.Almost no differentiation
3.Oil+shampoo mix might replace hair oils

Hair & Care Competition
Competitors

Below are the top 4 Hair & Care competitors:

1. HLL
2.VLCC
3.Dabur India
4.Himani


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hair & Care. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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