Hair & Care SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Hair & Care analyses the brand by its strengths, weaknesses, opportunities & threats. In Hair & Care SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hair & Care to benchmark its business & performance as compared to the competitors. Hair & Care is one of the leading brands in the FMCG sector.

The article below lists the Hair & Care SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hair & Care competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Hair & Care

Hair & Care Overview
Parent Company

Marico

Category

Personal Care brands- Haircare

Sector

FMCG

Tagline/ Slogan

Kuch naya try karo khulke; Life se milo khulke

USP

Reduces hair fall and non sticky

Hair & Care STP
Segmentation

Mid-priced hair oil

Target Market

Middle class segment  Young females

Positioning

Hair & Care offers the potent nourishment of Herbal Proteins extracted from Neem and Tulsi that reduce hairfall by upto 50%

SWOT Analysis of Hair & Care

For Hair & Care, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Hair & Care SWOT Analysis:

Hair & Care Strengths

The strengths of Hair & Care looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hair & Care :

1. Gained reputation as made out of Natural extracts
2. Strong brand value of Marico
3. Has huge loyalty in urban and rural sections of the society
4. High quality of the product
5. Excellent distribution of Marico ensures availability

Hair & Care Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hair & Care SWOT Analysis:

1. Market share is limited due to presence of strong competition
2. More emphasis needs to be put on increasing reach of product


Hair & Care Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hair & Care SWOT Analysis:

1. Can also launch shampoo and conditioner of same brand
2. Huge market potential
3. Launch Variety for men


Hair & Care Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hair & Care are as mentioned:

1. Plenty of competitors
2.Almost no differentiation
3.Oil+shampoo mix might replace hair oils

Hair & Care Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Hair & Care:

1. HLL
2.VLCC
3.Dabur India
4.Himani


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hair & Care. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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