Hair & Care SWOT Analysis
Hair & Care is one of the leading brands in the FMCG sector. Hair & Care SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hair & Care:
Quick Glance:
Hair & Care Strengths
- Gained reputation as made out of Natural extracts
- Strong brand value of Marico
- Has huge loyalty in urban and rural sections of the society
- High quality of the product
- Excellent distribution of Marico ensures availability
Above are the strengths in the SWOT Analysis of Hair & Care. The strengths of Hair & Care looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hair & Care Weaknesses
- Market share is limited due to presence of strong competition
- More emphasis needs to be put on increasing reach of product
These were the weaknesses in the Hair & Care SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Hair & Care Opportunities
- Can also launch shampoo and conditioner of same brand
- Huge market potential
- Launch Variety for men
Above we covered the opportunities in Hair & Care SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hair & Care Threats
- Plenty of competitors
- Almost no differentiation
- Oil+shampoo mix might replace hair oils
The threats in the SWOT Analysis of Hair & Care are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Hair & Care SWOT analysis.
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About Hair & Care
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Hair & Care Overview | |
|---|---|
| Parent Company |
Marico |
| Category |
Personal Care brands- Haircare |
| Sector | |
| Tagline/ Slogan |
Kuch naya try karo khulke; Life se milo khulke |
| USP |
Reduces hair fall and non sticky |
| Hair & Care STP | |
| Segmentation |
Mid-priced hair oil |
| Target Market |
Middle class segment Young females |
| Positioning |
Hair & Care offers the potent nourishment of Herbal Proteins extracted from Neem and Tulsi that reduce hairfall by upto 50% |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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