Hair & Care SWOT Analysis

Published by MBA Skool Team, Last Updated: April 20, 2020

Hair & Care SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hair & Care, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Hair & Care is one of the leading brands in the FMCG sector. The article below lists the Hair & Care SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Hair & Care Strengths

The strengths of Hair & Care looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Hair & Care :

1. Gained reputation as made out of Natural extracts
2. Strong brand value of Marico
3. Has huge loyalty in urban and rural sections of the society
4. High quality of the product
5. Excellent distribution of Marico ensures availability

Hair & Care Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Hair & Care SWOT Analysis:

1. Market share is limited due to presence of strong competition
2. More emphasis needs to be put on increasing reach of product

Read more about Hair & Care

Hair & Care Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Hair & Care SWOT Analysis:

1. Can also launch shampoo and conditioner of same brand
2. Huge market potential
3. Launch Variety for men

Hair & Care Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Hair & Care are as mentioned:

1. Plenty of competitors
2.Almost no differentiation
3.Oil+shampoo mix might replace hair oils

Read Similar SWOT analysis

Hence this concludes the Hair & Care SWOT analysis.

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About Hair & Care

Hair & Care Overview
Parent Company



Personal Care brands- Haircare



Tagline/ Slogan

Kuch naya try karo khulke; Life se milo khulke


Reduces hair fall and non sticky

Hair & Care STP

Mid-priced hair oil

Target Market

Middle class segment  Young females


Hair & Care offers the potent nourishment of Herbal Proteins extracted from Neem and Tulsi that reduce hairfall by upto 50%

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Hair & Care. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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