Hair & Care SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 14125

SWOT analysis of Hair & Care analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hair & Care SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hair & Care to benchmark its business & performance as compared to the competitors and industry. Hair & Care is one of the leading brands in the FMCG sector. The table below also lists the top Hair & Care competitors and elaborates Hair & Care market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hair & Care SWOT, Competitors, Marketing STP & Brand analysis Table
Hair & Care Brand Analysis
Parent Company

Marico

Category

Personal Care brands- Haircare

Sector

FMCG

Tagline/ Slogan

Kuch naya try karo khulke; Life se milo khulke

USP

Reduces hair fall and non sticky

Hair & Care STP
Segment

Mid-priced hair oil

Target Group

Middle class segment  Young females

Positioning

Hair & Care offers the potent nourishment of Herbal Proteins extracted from Neem and Tulsi that reduce hairfall by upto 50%

Hair & Care SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hair & Care. Strengths are:

1. Gained reputation as made out of Natural extracts
2. Strong brand value of Marico
3. Has huge loyalty in urban and rural sections of the society
4. High quality of the product
5. Excellent distribution of Marico ensures availability

Weaknesses

Here are the weaknesses in the Hair & Care SWOT Analysis:

1. Market share is limited due to presence of strong competition
2. More emphasis needs to be put on increasing reach of product

Opportunities

Following are the Opportunities in Hair & Care SWOT Analysis:

1. Can also launch shampoo and conditioner of same brand
2. Huge market potential
3. Launch Variety for men

Threats

The threats in the SWOT Analysis of Hair & Care are as mentioned:

1. Plenty of competitors
2.Almost no differentiation
3.Oil+shampoo mix might replace hair oils

Hair & Care Competition
Competitors

Below are the top 4 Hair & Care competitors:

1. HLL
2.VLCC
3.Dabur India
4.Himani

The brandguide table above concludes the Hair & Care SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hair & Care. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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