Revive SWOT Analysis, Competitors & USP

Revive SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Revive, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Revive to benchmark its business & performance as compared to the competitors, and make strategic improvements. Revive is one of the leading brands in the FMCG sector.

The article below lists the Revive SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Revive SWOT Analysis:

SWOT Analysis of Revive

For Revive, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Revive Strengths

The strengths of Revive looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Revive :

1. Dominant market position due to early mover advantage
2. Highly differentiated product and good reviews
3. Strong distribution network
4.Backed by brand equity of Marico
5. Available in various packaging styles for convenience

Revive Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Revive SWOT Analysis:

1.Presence of other new brands of detergents means constant market share and less scope for growth
2.Less presence in Rural markets

Revive Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Revive SWOT Analysis:

1. Expand in new variants – like lemon, rose and jasmine
2.Launch a variant for only white clothes at cheaper price
3.Expand into premium segment

Revive Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Revive are as mentioned:

1.Introduction of international detergent brands
2.Competitors have cheaper products

Revive Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Revive:

1.Mr.White
2.Sta-flo
3.Linit

Hence this concludes the Revive SWOT analysis.

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About Revive

Revive Overview
Parent Company	Marico
Category	Home Care brands - detergents
Sector	FMCG
Tagline/ Slogan	Kadak bhi, Chamak bhi
USP	Instant starch in cold water. Leaves no patches on colored clothes
Revive STP
Segmentation	Urban part of country
Target Market	House wives who regularly starch their clothes
Positioning	Give your clothes a fresh new look instantly

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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