Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Revive analyses the brand by its strengths, weaknesses, opportunities & threats. In Revive SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Revive to benchmark its business & performance as compared to the competitors. Revive is one of the leading brands in the FMCG sector.
The table below lists the Revive SWOT (Strengths, Weaknesses, Opportunities, Threats), top Revive competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Instant starch in cold water. Leaves no patches on colored clothes
Urban part of country
House wives who regularly starch their clothes
Give your clothes a fresh new look instantly
SWOT Analysis of Revive
Below are the Strengths in the SWOT Analysis of Revive:
1. Dominant market position due to early mover advantage 2. Highly differentiated product and good reviews 3. Strong distribution network 4.Backed by brand equity of Marico 5. Available in various packaging styles for convenience
Here are the weaknesses in the Revive SWOT Analysis:
1.Presence of other new brands of detergents means constant market share and less scope for growth 2.Less presence in Rural markets
Following are the Opportunities in Revive SWOT Analysis:
1. Expand in new variants – like lemon, rose and jasmine 2.Launch a variant for only white clothes at cheaper price 3.Expand into premium segment
The threats in the SWOT Analysis of Revive are as mentioned:
1.Introduction of international detergent brands 2.Competitors have cheaper products
Below are the top 3 competitors of Revive:
1.Mr.White 2.Sta-flo 3.Linit
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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