Revive is one of the leading brands in the FMCG sector. Revive SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Revive:
Dominant market position due to early mover advantage
Highly differentiated product and good reviews
Strong distribution network
Backed by brand equity of Marico
Available in various packaging styles for convenience
Above are the strengths in the SWOT Analysis of Revive. The strengths of Revive looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Presence of other new brands of detergents means constant market share and less scope for growth
Less presence in Rural markets
These were the weaknesses in the Revive SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Expand in new variants – like lemon, rose and jasmine
Launch a variant for only white clothes at cheaper price
Expand into premium segment
Above we covered the opportunities in Revive SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Introduction of international detergent brands
Competitors have cheaper products
The threats in the SWOT Analysis of Revive are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Revive SWOT analysis.
Continue reading more about the brand/company.
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Instant starch in cold water. Leaves no patches on colored clothes
Urban part of country
House wives who regularly starch their clothes
Give your clothes a fresh new look instantly
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Revive. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute