Revive SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Revive analyses the brand by its strengths, weaknesses, opportunities & threats. In Revive SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Revive to benchmark its business & performance as compared to the competitors. Revive is one of the leading brands in the FMCG sector.

The table below lists the Revive SWOT (Strengths, Weaknesses, Opportunities, Threats), top Revive competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Revive SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Revive Brand Analysis
Parent Company

Marico

Category

Home Care brands - detergents

Sector

FMCG

Tagline/ Slogan

Kadak bhi, Chamak bhi

USP

Instant starch in cold water. Leaves no patches on colored clothes

Revive STP
Segment

Urban part of country

Target Group

House wives who regularly starch their clothes

Positioning

Give your clothes a fresh new look instantly

SWOT Analysis of Revive
Revive Strengths

Below are the Strengths in the SWOT Analysis of Revive:

1. Dominant market position due to early mover advantage
2. Highly differentiated product and good reviews
3. Strong distribution network
4.Backed by brand equity of Marico
5. Available in various packaging styles for convenience

Revive Weaknesses

Here are the weaknesses in the Revive SWOT Analysis:

1.Presence of other new brands of detergents means constant market share and less scope for growth
2.Less presence in Rural markets

Revive Opportunities

Following are the Opportunities in Revive SWOT Analysis:

1. Expand in new variants – like lemon, rose and jasmine
2.Launch a variant for only white clothes at cheaper price
3.Expand into premium segment

Revive Threats

The threats in the SWOT Analysis of Revive are as mentioned:

1.Introduction of international detergent brands
2.Competitors have cheaper products

Revive Competition
Revive Competitors

Below are the top 3 competitors of Revive:

1.Mr.White
2.Sta-flo
3.Linit


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Revive. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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