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  3. Essenza Di Wills SWOT Analysis

Essenza Di Wills SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: March 16, 2023Read time:

Here is a detailed SWOT analysis of Essenza Di Wills covering strengths, weaknesses, opportunities and threats.

Essenza Di Wills Strengths

  1. Exclusive range Inizio for Men and Women
  2. Strong Brand Name of ITC
  3. Captures and encapsulates quality and finest fragrances from across the globe
  4.  Added advantage as launched from successful Wills Lifestyle shops
  5. Excellent availability due to ITC’s strong distribution network

Above are the strengths in the SWOT Analysis of Essenza Di Wills. The strengths of Essenza Di Wills looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Essenza Di Wills Weaknesses

  1. Limited market share due to presence of similar products in the market
  2. Product is primarily limited to the urban areas

These were the weaknesses in the Essenza Di Wills SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Essenza Di Wills Opportunities

  1. Increasing consumer base with time.
  2. Essenza Di Wills is in its growing stage.

Above we covered the opportunities in Essenza Di Wills SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Essenza Di Wills Threats

  1. Cut throat competition from international brands
  2. People have a tendency to shift to other products, since so many
  3. options are available.

The threats in the SWOT Analysis of Essenza Di Wills are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Essenza Di Wills SWOT analysis.

About Essenza Di Wills

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Essenza Di Wills Overview
Parent Company



Personal Care brands- Fragrances



Tagline/ Slogan

Your Essence. Your Soul


Essenza Di Wills unites craftsmanship, passion and understanding of fine luxury

Essenza Di Wills STP

Premium – Personal care

Target Market

Upper class men and women


Crafted to encapsulate the essence of fine living through exclusive range of fine fragrances and personal care products

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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