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  3. Revive SWOT Analysis

Revive SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: October 15, 2023Read time:

Here is a detailed SWOT analysis of Revive covering strengths, weaknesses, opportunities and threats.

Revive Strengths

  1. Dominant market position due to early mover advantage
  2. Highly differentiated product and good reviews
  3. Strong distribution network
  4. Backed by brand equity of Marico
  5. Available in various packaging styles for convenience

Above are the strengths in the SWOT Analysis of Revive. The strengths of Revive looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Revive Weaknesses

  1. Presence of other new brands of detergents means constant market share and less scope for growth
  2. Less presence in Rural markets

These were the weaknesses in the Revive SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Revive Opportunities

  1. Expand in new variants – like lemon, rose and jasmine
  2. Launch a variant for only white clothes at cheaper price
  3. Expand into premium segment

Above we covered the opportunities in Revive SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Revive Threats

  1. Introduction of international detergent brands
  2. Competitors have cheaper products

The threats in the SWOT Analysis of Revive are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Revive SWOT analysis.

About Revive

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Revive Overview
Parent Company



Home Care brands - detergents



Tagline/ Slogan

Kadak bhi, Chamak bhi


Instant starch in cold water. Leaves no patches on colored clothes

Revive STP

Urban part of country

Target Market

House wives who regularly starch their clothes


Give your clothes a fresh new look instantly

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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