SWOT analysis of Kimberly-Clark analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kimberly-Clark SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kimberly-Clark to benchmark its business & performance as compared to the competitors and industry. Kimberly-Clark is one of the leading brands in the FMCG sector. The table below also lists the top Kimberly-Clark competitors and elaborates Kimberly-Clark market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Kimberly-Clark Brand Analysis | |
|---|---|
| Parent Company |
Kimberly-Clark Corporation |
| Category |
Personal and household products |
| Sector | |
| Tagline/ Slogan |
It feels good to feel |
| USP |
Strong brands such as Kleenex, Scott, Huggies among others |
| Kimberly-Clark STP | |
| Segment |
Products for daily needs |
| Target Group |
All households |
| Positioning |
Global hygiene company offering personal care and consumer products |
| Kimberly-Clark SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kimberly-Clark. Strengths are: 1. Portfolio consists of strong market leading products such as Kleenex, Scott, Huggies, Kotex and Depend 5. Efficient supply chain and strong management team 6. Taken responsibility to provide product donations, corporate contributions and volunteer efforts for variety of disasters which have taken place around the world 7. Heavily invested in sustainability, products with sustainable wood fiber, recycling of packaging etc. 8. Strong advertising and marketing of all its products ensures strong brand recognition |
| Weaknesses |
Here are the weaknesses in the Kimberly-Clark SWOT Analysis: 1. Intense competition means limited market share growth |
| Opportunities |
Following are the Opportunities in Kimberly-Clark SWOT Analysis: 1. Strong potential in online growth of its products 4. Acquisitions and alliances should help the company expand its global business portfolio |
| Threats |
The threats in the SWOT Analysis of Kimberly-Clark are as mentioned: 1. Continued recession condition in Europe will affect its business |
| Kimberly-Clark Competition | |
| Competitors |
Below are the top 3 Kimberly-Clark competitors: 1. The Procter & Gamble Company |
The brandguide table above concludes the Kimberly-Clark SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kimberly-Clark. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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