SWOT analysis of Kimberly-Clark analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kimberly-Clark SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kimberly-Clark to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kimberly-Clark is one of the leading brands in the FMCG sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kimberly-Clark competitors and includes Kimberly-Clark target market, segmentation, positioning & Unique Selling Proposition (USP).
| Kimberly-Clark Brand Analysis | |
|---|---|
| Parent Company |
Kimberly-Clark Corporation |
| Category |
Personal and household products |
| Sector | |
| Tagline/ Slogan |
It feels good to feel |
| USP |
Strong brands such as Kleenex, Scott, Huggies among others |
| Kimberly-Clark STP | |
| Kimberly-Clark Segmentation |
Products for daily needs |
| Kimberly-Clark Target Market |
All households |
| Kimberly-Clark Positioning |
Global hygiene company offering personal care and consumer products |
| Kimberly-Clark SWOT Analysis | |
| Kimberly-Clark Strengths |
Below are the Strengths in the SWOT Analysis of Kimberly-Clark: 1. Portfolio consists of strong market leading products such as Kleenex, Scott, Huggies, Kotex and Depend 5. Efficient supply chain and strong management team 6. Taken responsibility to provide product donations, corporate contributions and volunteer efforts for variety of disasters which have taken place around the world 7. Heavily invested in sustainability, products with sustainable wood fiber, recycling of packaging etc. 8. Strong advertising and marketing of all its products ensures strong brand recognition |
| Kimberly-Clark Weaknesses |
Here are the weaknesses in the Kimberly-Clark SWOT Analysis: 1. Intense competition means limited market share growth |
| Kimberly-Clark Opportunities |
Following are the Opportunities in Kimberly-Clark SWOT Analysis: 1. Strong potential in online growth of its products 4. Acquisitions and alliances should help the company expand its global business portfolio |
| Kimberly-Clark Threats |
The threats in the SWOT Analysis of Kimberly-Clark are as mentioned: 1. Continued recession condition in Europe will affect its business |
| Kimberly-Clark Competition | |
| Competitors |
Below are the top 3 Kimberly-Clark competitors: 1. The Procter & Gamble Company |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kimberly-Clark. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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