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Kimberly-Clark SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 8565

SWOT analysis of Kimberly-Clark analyses the brand/company with its strengths, weaknesses, opportunities & threats. Kimberly-Clark is one of the leading brands in the FMCG sector. The table below also lists the top Kimberly-Clark competitors and elaborates Kimberly-Clark segmentation, targeting, positioning & USP.

Kimberly-Clark SWOT, Competitors, Marketing STP & Brand analysis Table
Kimberly-Clark Brand Analysis
Parent Company

Kimberly-Clark Corporation
Category

Personal and household products
Sector

FMCG
Tagline/ Slogan

It feels good to feel
USP

Strong brands such as Kleenex, Scott, Huggies among others
Kimberly-Clark STP
Segment

Products for daily needs
Target Group

All households
Positioning

Global hygiene company offering personal care and consumer products
Kimberly-Clark SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kimberly-Clark. Strengths are:

1. Portfolio consists of strong market leading products such as Kleenex, Scott, Huggies, Kotex and Depend 
2. Continuous investment in innovation and product marketing 
3. Strong performance of personal care products has helped support the top line growth 
4. Has over 40,000 employees, is listed among Fortune 500 companies and has presence in 175 countries

5. Efficient supply chain and strong management team

6. Taken responsibility to provide product donations, corporate contributions and volunteer efforts for variety of disasters which have taken place around the world

7. Heavily invested in sustainability, products with sustainable wood fiber, recycling of packaging etc.

8. Strong advertising and marketing of all its products ensures strong brand recognition
Weaknesses

Here are the weaknesses in the Kimberly-Clark SWOT Analysis:

1. Intense competition means limited market share growth
2. Fake products sold under its brand name lead to brand dilution
Opportunities

Following are the Opportunities in Kimberly-Clark SWOT Analysis:

1. Strong potential in online growth of its products
2. Increasing customer preference for organic and natural care products 
3. Growing importance of emerging markets, and strengthen presence  in China and Russia

4. Acquisitions and alliances should help the company expand its global business portfolio
Threats

The threats in the SWOT Analysis of Kimberly-Clark are as mentioned:

1. Continued recession condition in Europe will affect its business 
2. Intense competition among FMCG companies to gain market share in consolidated markets
3. Threat from private labels which are cheaper as compared to Kimberly-Clark products
Kimberly-Clark Competition
Competitors

Below are the top 3 Kimberly-Clark competitors:

1. The Procter & Gamble Company
2. Unilever Plc. 
3. Johnson & Johnson

The brandguide table above concludes the Kimberly-Clark SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kimberly-Clark. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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