Kimberly-Clark SWOT Analysis

Published in FMCG category by MBA Skool Team

Here is a detailed SWOT analysis of Kimberly-Clark covering strengths, weaknesses, opportunities and threats.

Kimberly-Clark Strengths

  1. Portfolio consists of strong market leading products such as Kleenex, Scott, Huggies, Kotex and Depend 
  2. Continuous investment in innovation and product marketing 
  3. Strong performance of personal care products has helped support the top line growth 
  4. Has over 40,000 employees, is listed among Fortune 500 companies and has presence in 175 countries
  5. Efficient supply chain and strong management team
  6. Taken responsibility to provide product donations, corporate contributions and volunteer efforts for variety of disasters which have taken place around the world
  7. Heavily invested in sustainability, products with sustainable wood fiber, recycling of packaging etc.
  8. Strong advertising and marketing of all its products ensures strong brand recognition

Above are the strengths in the SWOT Analysis of Kimberly-Clark. The strengths of Kimberly-Clark looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kimberly-Clark Weaknesses

  1. Intense competition means limited market share growth
  2. Fake products sold under its brand name lead to brand dilution

These were the weaknesses in the Kimberly-Clark SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kimberly-Clark Opportunities

  1. Strong potential in online growth of its products
  2. Increasing customer preference for organic and natural care products 
  3. Growing importance of emerging markets, and strengthen presencein China and Russia
  4. Acquisitions and alliances should help the company expand its global business portfolio

Above we covered the opportunities in Kimberly-Clark SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kimberly-Clark Threats

  1. Continued recession condition in Europe will affect its business 
  2. Intense competition among FMCG companies to gain market share in consolidated markets
  3. Threat from private labels which are cheaper as compared to Kimberly-Clark products

The threats in the SWOT Analysis of Kimberly-Clark are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Kimberly-Clark SWOT analysis.

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About Kimberly-Clark

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kimberly-Clark Overview
Parent Company

Kimberly-Clark Corporation

Category

Personal and household products

Sector

FMCG

Tagline/ Slogan

It feels good to feel

USP

Strong brands such as Kleenex, Scott, Huggies among others

Kimberly-Clark STP
Segmentation

Products for daily needs

Target Market

All households

Positioning

Global hygiene company offering personal care and consumer products


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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