Kimberly-Clark SWOT Analysis
Kimberly-Clark is one of the leading brands in the FMCG sector. Kimberly-Clark SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kimberly-Clark:
Quick Glance:
Kimberly-Clark Strengths
- Portfolio consists of strong market leading products such as Kleenex, Scott, Huggies, Kotex and Depend
- Continuous investment in innovation and product marketing
- Strong performance of personal care products has helped support the top line growth
- Has over 40,000 employees, is listed among Fortune 500 companies and has presence in 175 countries
- Efficient supply chain and strong management team
- Taken responsibility to provide product donations, corporate contributions and volunteer efforts for variety of disasters which have taken place around the world
- Heavily invested in sustainability, products with sustainable wood fiber, recycling of packaging etc.
- Strong advertising and marketing of all its products ensures strong brand recognition
Above are the strengths in the SWOT Analysis of Kimberly-Clark. The strengths of Kimberly-Clark looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kimberly-Clark Weaknesses
- Intense competition means limited market share growth
- Fake products sold under its brand name lead to brand dilution
These were the weaknesses in the Kimberly-Clark SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kimberly-Clark Opportunities
- Strong potential in online growth of its products
- Increasing customer preference for organic and natural care products
- Growing importance of emerging markets, and strengthen presencein China and Russia
- Acquisitions and alliances should help the company expand its global business portfolio
Above we covered the opportunities in Kimberly-Clark SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kimberly-Clark Threats
- Continued recession condition in Europe will affect its business
- Intense competition among FMCG companies to gain market share in consolidated markets
- Threat from private labels which are cheaper as compared to Kimberly-Clark products
The threats in the SWOT Analysis of Kimberly-Clark are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Kimberly-Clark SWOT analysis.
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About Kimberly-Clark
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kimberly-Clark Overview | |
|---|---|
| Parent Company |
Kimberly-Clark Corporation |
| Category |
Personal and household products |
| Sector | |
| Tagline/ Slogan |
It feels good to feel |
| USP |
Strong brands such as Kleenex, Scott, Huggies among others |
| Kimberly-Clark STP | |
| Segmentation |
Products for daily needs |
| Target Market |
All households |
| Positioning |
Global hygiene company offering personal care and consumer products |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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