Kimberly-Clark is one of the leading brands in the FMCG sector. Kimberly-Clark SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kimberly-Clark:
Portfolio consists of strong market leading products such as Kleenex, Scott, Huggies, Kotex and Depend
Continuous investment in innovation and product marketing
Strong performance of personal care products has helped support the top line growth
Has over 40,000 employees, is listed among Fortune 500 companies and has presence in 175 countries
Efficient supply chain and strong management team
Taken responsibility to provide product donations, corporate contributions and volunteer efforts for variety of disasters which have taken place around the world
Heavily invested in sustainability, products with sustainable wood fiber, recycling of packaging etc.
Strong advertising and marketing of all its products ensures strong brand recognition
Above are the strengths in the SWOT Analysis of Kimberly-Clark. The strengths of Kimberly-Clark looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition means limited market share growth
Fake products sold under its brand name lead to brand dilution
These were the weaknesses in the Kimberly-Clark SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Strong potential in online growth of its products
Increasing customer preference for organic and natural care products
Growing importance of emerging markets, and strengthen presencein China and Russia
Acquisitions and alliances should help the company expand its global business portfolio
Above we covered the opportunities in Kimberly-Clark SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Continued recession condition in Europe will affect its business
Intense competition among FMCG companies to gain market share in consolidated markets
Threat from private labels which are cheaper as compared to Kimberly-Clark products
The threats in the SWOT Analysis of Kimberly-Clark are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Strong brands such as Kleenex, Scott, Huggies among others
Products for daily needs
Global hygiene company offering personal care and consumer products
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