Johnson’s Baby Lotion SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Johnson & Johnson

Baby care products- Skin product

FMCG

Because every moment with your little one is precious

Baby lotion with cleansing effect and moisturizer

Baby care skin segment

Baby and mothers from urban areas

A moisturizing lotion which has cleansing effect and it protects babies skin from dryness and also nourishes the skin.

Below are the Strengths in the SWOT Analysis of Johnson’s Baby Lotion:

1. Johnson & Johnson Limited was ranked among the employers in India and # 2 among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute.

2. J&J Baby Lotion available in attractive packaging
3. Excellent advertising and brand visibility in baby care market makes it a top-of-the-mind brand
4. Excellent distribution network
5. Presence in all the shops all over the country

Here are the weaknesses in the Johnson’s Baby Lotion SWOT Analysis:

1.Sensitive skins have fear of skin reactions
2.Rural presence is not that wide

Following are the Opportunities in Johnson’s Baby Lotion SWOT Analysis:

1.Devloping different varieties of lotions
2.Developing similar kind of products for mothers
3.Approaching rural market

The threats in the SWOT Analysis of Johnson’s Baby Lotion are as mentioned:

1.Other brands in this segment
2.Substitues such as milk cream and oils

Below are the top 4 Johnson’s Baby Lotion competitors:

1.Gentelle
2.Himalaya herbal
3.Mothercare
4.Chicco