Johnson’s Baby Lotion SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 11731

SWOT analysis of Johnson’s Baby Lotion analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Johnson’s Baby Lotion SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnson’s Baby Lotion to benchmark its business & performance as compared to the competitors and industry. Johnson’s Baby Lotion is one of the leading brands in the FMCG sector. The table below also lists the top Johnson’s Baby Lotion competitors and elaborates Johnson’s Baby Lotion market segmentation, target group, positioning & Unique Selling Proposition (USP).

Johnson’s Baby Lotion SWOT, Competitors, Marketing STP & Brand analysis Table
Johnson’s Baby Lotion Brand Analysis
Parent Company

Johnson & Johnson


Baby care products- Skin product



Tagline/ Slogan

Because every moment with your little one is precious


Baby lotion with cleansing effect and moisturizer

Johnson’s Baby Lotion STP

Baby care skin segment

Target Group

Baby and mothers from urban areas


A moisturizing lotion which has cleansing effect and it protects babies skin from dryness and also nourishes the skin.

Johnson’s Baby Lotion SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Johnson’s Baby Lotion. Strengths are:

1. Johnson & Johnson Limited was ranked among the employers in India and # 2 among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute.

2. J&J Baby Lotion available in attractive packaging
3. Excellent advertising and brand visibility in baby care market makes it a top-of-the-mind brand
4. Excellent distribution network
5. Presence in all the shops all over the country


Here are the weaknesses in the Johnson’s Baby Lotion SWOT Analysis:

1.Sensitive skins have fear of skin reactions
2.Rural presence is not that wide


Following are the Opportunities in Johnson’s Baby Lotion SWOT Analysis:

1.Devloping different varieties of lotions
2.Developing similar kind of products for mothers
3.Approaching rural market


The threats in the SWOT Analysis of Johnson’s Baby Lotion are as mentioned:

1.Other brands in this segment
2.Substitues such as milk cream and oils

Johnson’s Baby Lotion Competition

Below are the top 4 Johnson’s Baby Lotion competitors:

2.Himalaya herbal

The brandguide table above concludes the Johnson’s Baby Lotion SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Johnson’s Baby Lotion. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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