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Johnson’s Baby Lotion SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Johnson’s Baby Lotion analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Johnson’s Baby Lotion SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnson’s Baby Lotion to benchmark its business & performance as compared to the competitors and industry. As of 2020, Johnson’s Baby Lotion is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Johnson’s Baby Lotion competitors and includes Johnson’s Baby Lotion target market, segmentation, positioning & Unique Selling Proposition (USP).

Johnson’s Baby Lotion SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Johnson’s Baby Lotion Brand Analysis
Parent Company

Johnson & Johnson


Baby care products- Skin product



Tagline/ Slogan

Because every moment with your little one is precious


Baby lotion with cleansing effect and moisturizer

Johnson’s Baby Lotion STP
Johnson’s Baby Lotion Segmentation

Baby care skin segment

Johnson’s Baby Lotion Target Market

Baby and mothers from urban areas

Johnson’s Baby Lotion Positioning

A moisturizing lotion which has cleansing effect and it protects babies skin from dryness and also nourishes the skin.

Johnson’s Baby Lotion SWOT Analysis
Johnson’s Baby Lotion Strengths

Below are the Strengths in the SWOT Analysis of Johnson’s Baby Lotion:

1. Johnson & Johnson Limited was ranked among the employers in India and # 2 among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute.

2. J&J Baby Lotion available in attractive packaging
3. Excellent advertising and brand visibility in baby care market makes it a top-of-the-mind brand
4. Excellent distribution network
5. Presence in all the shops all over the country

Johnson’s Baby Lotion Weaknesses

Here are the weaknesses in the Johnson’s Baby Lotion SWOT Analysis:

1.Sensitive skins have fear of skin reactions
2.Rural presence is not that wide

Johnson’s Baby Lotion Opportunities

Following are the Opportunities in Johnson’s Baby Lotion SWOT Analysis:

1.Devloping different varieties of lotions
2.Developing similar kind of products for mothers
3.Approaching rural market

Johnson’s Baby Lotion Threats

The threats in the SWOT Analysis of Johnson’s Baby Lotion are as mentioned:

1.Other brands in this segment
2.Substitues such as milk cream and oils

Johnson’s Baby Lotion Competition

Below are the top 4 Johnson’s Baby Lotion competitors:

2.Himalaya herbal

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Johnson’s Baby Lotion. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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