Johnson’s Baby Lotion SWOT Analysis, Competitors & USP
SWOT analysis of Johnson’s Baby Lotion analyses the brand by its strengths, weaknesses, opportunities & threats. In Johnson’s Baby Lotion SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Johnson’s Baby Lotion to benchmark its business & performance as compared to the competitors. Johnson’s Baby Lotion is one of the leading brands in the FMCG sector.
The table below lists the Johnson’s Baby Lotion SWOT (Strengths, Weaknesses, Opportunities, Threats), top Johnson’s Baby Lotion competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Johnson’s Baby Lotion Brand Analysis | |
|---|---|
| Parent Company |
Johnson & Johnson |
| Category |
Baby care products- Skin product |
| Sector | |
| Tagline/ Slogan |
Because every moment with your little one is precious |
| USP |
Baby lotion with cleansing effect and moisturizer |
| Johnson’s Baby Lotion STP | |
| Segment |
Baby care skin segment |
| Target Group |
Baby and mothers from urban areas |
| Positioning |
A moisturizing lotion which has cleansing effect and it protects babies skin from dryness and also nourishes the skin. |
| SWOT Analysis of Johnson’s Baby Lotion | |
| Johnson’s Baby Lotion Strengths |
Below are the Strengths in the SWOT Analysis of Johnson’s Baby Lotion: 1. Johnson & Johnson Limited was ranked among the employers in India and # 2 among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute. 2. J&J Baby Lotion available in attractive packaging |
| Johnson’s Baby Lotion Weaknesses |
Here are the weaknesses in the Johnson’s Baby Lotion SWOT Analysis: 1.Sensitive skins have fear of skin reactions |
| Johnson’s Baby Lotion Opportunities |
Following are the Opportunities in Johnson’s Baby Lotion SWOT Analysis: 1.Devloping different varieties of lotions |
| Johnson’s Baby Lotion Threats |
The threats in the SWOT Analysis of Johnson’s Baby Lotion are as mentioned: 1.Other brands in this segment |
| Johnson’s Baby Lotion Competition | |
| Johnson’s Baby Lotion Competitors |
Below are the top 4 competitors of Johnson’s Baby Lotion: 1.Gentelle |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Johnson’s Baby Lotion. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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