Johnson’s Baby Lotion SWOT Analysis
Johnson’s Baby Lotion is one of the leading brands in the FMCG sector. Johnson’s Baby Lotion SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Johnson’s Baby Lotion:
Quick Glance:
Johnson’s Baby Lotion Strengths
- Johnson & Johnson Limited was ranked among the employers in India and # 2 among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute.
- J&J Baby Lotion available in attractive packaging
- Excellent advertising and brand visibility in baby care market makes it a top-of-the-mind brand
- Excellent distribution network
- Presence in all the shops all over the country
Above are the strengths in the SWOT Analysis of Johnson’s Baby Lotion. The strengths of Johnson’s Baby Lotion looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Johnson’s Baby Lotion Weaknesses
- Sensitive skins have fear of skin reactions
- Rural presence is not that wide
These were the weaknesses in the Johnson’s Baby Lotion SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Johnson’s Baby Lotion Opportunities
- Devloping different varieties of lotions
- Developing similar kind of products for mothers
- Approaching rural market
Above we covered the opportunities in Johnson’s Baby Lotion SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Johnson’s Baby Lotion Threats
- Other brands in this segment
- Substitues such as milk cream and oils
The threats in the SWOT Analysis of Johnson’s Baby Lotion are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Johnson’s Baby Lotion SWOT analysis.
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About Johnson’s Baby Lotion
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Johnson’s Baby Lotion Overview | |
|---|---|
| Parent Company |
Johnson & Johnson |
| Category |
Baby care products- Skin product |
| Sector | |
| Tagline/ Slogan |
Because every moment with your little one is precious |
| USP |
Baby lotion with cleansing effect and moisturizer |
| Johnson’s Baby Lotion STP | |
| Segmentation |
Baby care skin segment |
| Target Market |
Baby and mothers from urban areas |
| Positioning |
A moisturizing lotion which has cleansing effect and it protects babies skin from dryness and also nourishes the skin. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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