Johnson’s Baby Lotion SWOT Analysis

Published by MBA Skool Team, Last Updated: April 20, 2020

Johnson’s Baby Lotion SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Johnson’s Baby Lotion, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Johnson’s Baby Lotion is one of the leading brands in the FMCG sector. The article below lists the Johnson’s Baby Lotion SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Johnson’s Baby Lotion Strengths

The strengths of Johnson’s Baby Lotion looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Johnson’s Baby Lotion :

1. Johnson & Johnson Limited was ranked among the employers in India and # 2 among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute.

2. J&J Baby Lotion available in attractive packaging
3. Excellent advertising and brand visibility in baby care market makes it a top-of-the-mind brand
4. Excellent distribution network
5. Presence in all the shops all over the country

Johnson’s Baby Lotion Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Johnson’s Baby Lotion SWOT Analysis:

1.Sensitive skins have fear of skin reactions
2.Rural presence is not that wide

Johnson’s Baby Lotion Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Johnson’s Baby Lotion SWOT Analysis:

1.Devloping different varieties of lotions
2.Developing similar kind of products for mothers
3.Approaching rural market

Johnson’s Baby Lotion Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Johnson’s Baby Lotion are as mentioned:

1.Other brands in this segment
2.Substitues such as milk cream and oils

Read Similar SWOT analysis

Hence this concludes the Johnson’s Baby Lotion SWOT analysis.

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About Johnson’s Baby Lotion

Johnson’s Baby Lotion Overview
Parent Company

Johnson & Johnson


Baby care products- Skin product



Tagline/ Slogan

Because every moment with your little one is precious


Baby lotion with cleansing effect and moisturizer

Johnson’s Baby Lotion STP

Baby care skin segment

Target Market

Baby and mothers from urban areas


A moisturizing lotion which has cleansing effect and it protects babies skin from dryness and also nourishes the skin.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Johnson’s Baby Lotion. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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