Johnson’s Baby Lotion SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Johnson’s Baby Lotion analyses the brand by its strengths, weaknesses, opportunities & threats. In Johnson’s Baby Lotion SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnson’s Baby Lotion to benchmark its business & performance as compared to the competitors. Johnson’s Baby Lotion is one of the leading brands in the FMCG sector.

The article below lists the Johnson’s Baby Lotion SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Johnson’s Baby Lotion SWOT Analysis:

SWOT Analysis of Johnson’s Baby Lotion

For Johnson’s Baby Lotion, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Johnson’s Baby Lotion Strengths

The strengths of Johnson’s Baby Lotion looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Johnson’s Baby Lotion :

1. Johnson & Johnson Limited was ranked among the employers in India and # 2 among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute.

2. J&J Baby Lotion available in attractive packaging
3. Excellent advertising and brand visibility in baby care market makes it a top-of-the-mind brand
4. Excellent distribution network
5. Presence in all the shops all over the country

Johnson’s Baby Lotion Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Johnson’s Baby Lotion SWOT Analysis:

1.Sensitive skins have fear of skin reactions
2.Rural presence is not that wide

Johnson’s Baby Lotion Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Johnson’s Baby Lotion SWOT Analysis:

1.Devloping different varieties of lotions
2.Developing similar kind of products for mothers
3.Approaching rural market

Johnson’s Baby Lotion Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Johnson’s Baby Lotion are as mentioned:

1.Other brands in this segment
2.Substitues such as milk cream and oils

Johnson’s Baby Lotion Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Johnson’s Baby Lotion:

2.Himalaya herbal

Hence this concludes the Johnson’s Baby Lotion SWOT analysis.

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About Johnson’s Baby Lotion

Johnson’s Baby Lotion Overview
Parent Company

Johnson & Johnson


Baby care products- Skin product



Tagline/ Slogan

Because every moment with your little one is precious


Baby lotion with cleansing effect and moisturizer

Johnson’s Baby Lotion STP

Baby care skin segment

Target Market

Baby and mothers from urban areas


A moisturizing lotion which has cleansing effect and it protects babies skin from dryness and also nourishes the skin.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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