Johnson's Baby Powder SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Johnson's Baby Powder analyses the brand by its strengths, weaknesses, opportunities & threats. In Johnson's Baby Powder SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnson's Baby Powder to benchmark its business & performance as compared to the competitors. Johnson's Baby Powder is one of the leading brands in the FMCG sector.

The article below lists the Johnson's Baby Powder SWOT (Strengths, Weaknesses, Opportunities, Threats), top Johnson's Baby Powder competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Johnson's Baby Powder

Johnson's Baby Powder Overview
Parent Company

Johnson & Johnson

Category

Baby care products- Skin care

Sector

FMCG

Tagline/ Slogan

Because you're still someone's baby

USP

Baby soft scent that soothes the skin

Johnson's Baby Powder STP
Segmentation

Baby care-skin care segment

Target Market

New born baby and mothers

Positioning

A talc which leaves a smooth friction-free layer to reduce the effects of rubbing and chafing, to keep baby’s skin healthy and soft.

SWOT Analysis of Johnson's Baby Powder

For Johnson's Baby Powder, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Johnson's Baby Powder SWOT Analysis:

Johnson's Baby Powder Strengths

The strengths of Johnson's Baby Powder looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Johnson's Baby Powder :

1. Brand name and positive word of mouth

2.Johnson & Johnson extensive reach across the world

3.Such high is the product quality, that even adults use the product extensively
4. Strong brand presence
5. Effective advertising media for promotion
6. Distribution channel very good
7. Available in Aloe Vera, Lavender and Chamomile variants

Johnson's Baby Powder Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Johnson's Baby Powder SWOT Analysis:

1. Limited presence in the rural market
2.People prefer indigenous alternatives for babies with sensitive skin


Johnson's Baby Powder Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Johnson's Baby Powder SWOT Analysis:

1. Well reputed and established global brand, every chance to grow further in the emerging economies as well
2.Tie-ups with hotel chains, children playhouses, crèches


Johnson's Baby Powder Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Johnson's Baby Powder are as mentioned:

1. Other popular brands in the segment
2. Threat of cheap local brands and imitations

Johnson's Baby Powder Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Johnson's Baby Powder:

1.Himalaya
2.Gentelle
3.Mothercare


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Johnson's Baby Powder. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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