Johnson's Baby Powder is one of the leading brands in the FMCG sector. Johnson's Baby Powder SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Johnson's Baby Powder:
Johnson & Johnson extensive reach across the world
Such high is the product quality, that even adults use the product extensively
Strong brand presence
Effective advertising media for promotion
Distribution channel very good
Available in Aloe Vera, Lavender and Chamomile variants
Above are the strengths in the SWOT Analysis of Johnson's Baby Powder. The strengths of Johnson's Baby Powder looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Johnson's Baby Powder Weaknesses
Limited presence in the rural market
People prefer indigenous alternatives for babies with sensitive skin
These were the weaknesses in the Johnson's Baby Powder SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Johnson's Baby Powder Opportunities
Well reputed and established global brand, every chance to grow further in the emerging economies as well
Tie-ups with hotel chains, children playhouses, crèches
Above we covered the opportunities in Johnson's Baby Powder SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Johnson's Baby Powder Threats
Other popular brands in the segment
Threat of cheap local brands and imitations
The threats in the SWOT Analysis of Johnson's Baby Powder are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
A talc which leaves a smooth friction-free layer to reduce the effects of rubbing and chafing, to keep baby’s skin healthy and soft.
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