Johnson's Baby Powder SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Johnson's Baby Powder analyses the brand by its strengths, weaknesses, opportunities & threats. In Johnson's Baby Powder SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnson's Baby Powder to benchmark its business & performance as compared to the competitors. Johnson's Baby Powder is one of the leading brands in the FMCG sector.

The table below lists the Johnson's Baby Powder SWOT (Strengths, Weaknesses, Opportunities, Threats), top Johnson's Baby Powder competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Johnson's Baby Powder SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Johnson's Baby Powder Brand Analysis
Parent Company

Johnson & Johnson


Baby care products- Skin care



Tagline/ Slogan

Because you're still someone's baby


Baby soft scent that soothes the skin

Johnson's Baby Powder STP

Baby care-skin care segment

Target Group

New born baby and mothers


A talc which leaves a smooth friction-free layer to reduce the effects of rubbing and chafing, to keep baby’s skin healthy and soft.

SWOT Analysis of Johnson's Baby Powder
Johnson's Baby Powder Strengths

Below are the Strengths in the SWOT Analysis of Johnson's Baby Powder:

1. Brand name and positive word of mouth

2.Johnson & Johnson extensive reach across the world

3.Such high is the product quality, that even adults use the product extensively
4. Strong brand presence
5. Effective advertising media for promotion
6. Distribution channel very good
7. Available in Aloe Vera, Lavender and Chamomile variants

Johnson's Baby Powder Weaknesses

Here are the weaknesses in the Johnson's Baby Powder SWOT Analysis:

1. Limited presence in the rural market
2.People prefer indigenous alternatives for babies with sensitive skin

Johnson's Baby Powder Opportunities

Following are the Opportunities in Johnson's Baby Powder SWOT Analysis:

1. Well reputed and established global brand, every chance to grow further in the emerging economies as well
2.Tie-ups with hotel chains, children playhouses, crèches

Johnson's Baby Powder Threats

The threats in the SWOT Analysis of Johnson's Baby Powder are as mentioned:

1. Other popular brands in the segment
2. Threat of cheap local brands and imitations

Johnson's Baby Powder Competition
Johnson's Baby Powder Competitors

Below are the top 3 competitors of Johnson's Baby Powder:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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