Johnson's Baby Powder SWOT Analysis

Published by MBA Skool Team, Last Updated: April 20, 2020

Johnson's Baby Powder SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Johnson's Baby Powder, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Johnson's Baby Powder is one of the leading brands in the FMCG sector. The article below lists the Johnson's Baby Powder SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Johnson's Baby Powder

For Johnson's Baby Powder, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Johnson's Baby Powder Strengths

The strengths of Johnson's Baby Powder looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Johnson's Baby Powder :

1. Brand name and positive word of mouth

2.Johnson & Johnson extensive reach across the world

3.Such high is the product quality, that even adults use the product extensively
4. Strong brand presence
5. Effective advertising media for promotion
6. Distribution channel very good
7. Available in Aloe Vera, Lavender and Chamomile variants

Johnson's Baby Powder Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Johnson's Baby Powder SWOT Analysis:

1. Limited presence in the rural market
2.People prefer indigenous alternatives for babies with sensitive skin

Johnson's Baby Powder Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Johnson's Baby Powder SWOT Analysis:

1. Well reputed and established global brand, every chance to grow further in the emerging economies as well
2.Tie-ups with hotel chains, children playhouses, crèches

Johnson's Baby Powder Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Johnson's Baby Powder are as mentioned:

1. Other popular brands in the segment
2. Threat of cheap local brands and imitations

Johnson's Baby Powder Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Johnson's Baby Powder:


Hence this concludes the Johnson's Baby Powder SWOT analysis.

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About Johnson's Baby Powder

Johnson's Baby Powder Overview
Parent Company

Johnson & Johnson


Baby care products- Skin care



Tagline/ Slogan

Because you're still someone's baby


Baby soft scent that soothes the skin

Johnson's Baby Powder STP

Baby care-skin care segment

Target Market

New born baby and mothers


A talc which leaves a smooth friction-free layer to reduce the effects of rubbing and chafing, to keep baby’s skin healthy and soft.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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