Johnson's Baby Powder SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 12401

SWOT analysis of Johnson's Baby Powder analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Johnson's Baby Powder SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnson's Baby Powder to benchmark its business & performance as compared to the competitors and industry. Johnson's Baby Powder is one of the leading brands in the FMCG sector. The table below also lists the top Johnson's Baby Powder competitors and elaborates Johnson's Baby Powder market segmentation, target group, positioning & Unique Selling Proposition (USP).

Johnson's Baby Powder SWOT, Competitors, Marketing STP & Brand analysis Table
Johnson's Baby Powder Brand Analysis
Parent Company

Johnson & Johnson


Baby care products- Skin care



Tagline/ Slogan

Because you're still someone's baby


Baby soft scent that soothes the skin

Johnson's Baby Powder STP

Baby care-skin care segment

Target Group

New born baby and mothers


A talc which leaves a smooth friction-free layer to reduce the effects of rubbing and chafing, to keep baby’s skin healthy and soft.

Johnson's Baby Powder SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Johnson's Baby Powder. Strengths are:

1. Brand name and positive word of mouth

2.Johnson & Johnson extensive reach across the world

3.Such high is the product quality, that even adults use the product extensively
4. Strong brand presence
5. Effective advertising media for promotion
6. Distribution channel very good
7. Available in Aloe Vera, Lavender and Chamomile variants


Here are the weaknesses in the Johnson's Baby Powder SWOT Analysis:

1. Limited presence in the rural market
2.People prefer indigenous alternatives for babies with sensitive skin


Following are the Opportunities in Johnson's Baby Powder SWOT Analysis:

1. Well reputed and established global brand, every chance to grow further in the emerging economies as well
2.Tie-ups with hotel chains, children playhouses, crèches


The threats in the SWOT Analysis of Johnson's Baby Powder are as mentioned:

1. Other popular brands in the segment
2. Threat of cheap local brands and imitations

Johnson's Baby Powder Competition

Below are the top 3 Johnson's Baby Powder competitors:


The brandguide table above concludes the Johnson's Baby Powder SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Johnson's Baby Powder. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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