Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Johnson's Baby Powder analyses the brand by its strengths, weaknesses, opportunities & threats. In Johnson's Baby Powder SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Johnson's Baby Powder to benchmark its business & performance as compared to the competitors. Johnson's Baby Powder is one of the leading brands in the FMCG sector.
The table below lists the Johnson's Baby Powder SWOT (Strengths, Weaknesses, Opportunities, Threats), top Johnson's Baby Powder competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
A talc which leaves a smooth friction-free layer to reduce the effects of rubbing and chafing, to keep baby’s skin healthy and soft.
SWOT Analysis of Johnson's Baby Powder
Johnson's Baby Powder Strengths
Below are the Strengths in the SWOT Analysis of Johnson's Baby Powder:
1. Brand name and positive word of mouth
2.Johnson & Johnson extensive reach across the world
3.Such high is the product quality, that even adults use the product extensively 4. Strong brand presence 5. Effective advertising media for promotion 6. Distribution channel very good 7. Available in Aloe Vera, Lavender and Chamomile variants
Johnson's Baby Powder Weaknesses
Here are the weaknesses in the Johnson's Baby Powder SWOT Analysis:
1. Limited presence in the rural market 2.People prefer indigenous alternatives for babies with sensitive skin
Johnson's Baby Powder Opportunities
Following are the Opportunities in Johnson's Baby Powder SWOT Analysis:
1. Well reputed and established global brand, every chance to grow further in the emerging economies as well 2.Tie-ups with hotel chains, children playhouses, crèches
Johnson's Baby Powder Threats
The threats in the SWOT Analysis of Johnson's Baby Powder are as mentioned:
1. Other popular brands in the segment 2. Threat of cheap local brands and imitations
Johnson's Baby Powder Competition
Johnson's Baby Powder Competitors
Below are the top 3 competitors of Johnson's Baby Powder:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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