Johnson's Baby Powder SWOT Analysis, Competitors & USP

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SWOT Analysis of Johnson's Baby Powder with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Johnson's Baby Powder

Parent Company

Johnson & Johnson


Baby care products- Skin care



Tagline/ Slogan

Because you're still someone's baby


Baby soft scent that soothes the skin

Johnson's Baby Powder STP


Baby care-skin care segment

Target Group

New born baby and mothers


A talc which leaves a smooth friction-free layer to reduce the effects of rubbing and chafing, to keep baby’s skin healthy and soft.

Johnson's Baby Powder SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Johnson's Baby Powder :

1. Brand name and positive word of mouth

2.Johnson & Johnson extensive reach across the world

3.Such high is the product quality, that even adults use the product extensively
4. Strong brand presence
5. Effective advertising media for promotion
6. Distribution channel very good
7. Available in Aloe Vera, Lavender and Chamomile variants


1. Limited presence in the rural market
2.People prefer indigenous alternatives for babies with sensitive skin


1. Well reputed and established global brand, every chance to grow further in the emerging economies as well
2.Tie-ups with hotel chains, children playhouses, crèches


1. Other popular brands in the segment
2. Threat of cheap local brands and imitations

Johnson's Baby Powder Competition


Below are the 3 main Johnson's Baby Powder competitors :


The brandguide table above concludes the Johnson's Baby Powder SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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