Morisons Baby Dreams SWOT Analysis, USP & Competitors

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SWOT Analysis of Morisons Baby Dreams with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Morisons Baby Dreams

Parent Company

JL Morison


Personal Care Brands



Tagline/ Slogan

Growing up with Luv and Khushi; Choice of smart mums


Quality products for all baby needs



Child products

Target Group

Parents of infants from upper- middle class urban areas


Caring for your baby from the moment your baby is born

SWOT Analysis


1.A Large variety of products catering to all baby needs
2.Quality product and good pricing
3.Developed mascots (Luv and Khushi) to spread to message
4.Company's reputation and excellent distribution
5. Product range includes feeders and accessories


1. Limited branding and advertising as compared to a few other brands in the same segment
2. Global penetration is Limited


1.Untapped geographical regions
2.Increasing average income to afford these products


1. Better distribution network of existing competitors.
2. government policy to advertise some category  products



1.Johnson & Johnson
2. Gerber
3. Cuddle Bug Baby Products

The table above concludes the Morisons Baby Dreams SWOT analysis along with its marketing and brand parameters.


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