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Morisons Baby Dreams SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Morisons Baby Dreams analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Morisons Baby Dreams SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Morisons Baby Dreams to benchmark its business & performance as compared to the competitors and industry. As of 2020, Morisons Baby Dreams is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Morisons Baby Dreams competitors and includes Morisons Baby Dreams target market, segmentation, positioning & Unique Selling Proposition (USP).

Morisons Baby Dreams SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Morisons Baby Dreams Brand Analysis
Parent Company

JL Morison


Personal Care Brands



Tagline/ Slogan

Growing up with Luv and Khushi; Choice of smart mums


Quality products for all baby needs

Morisons Baby Dreams STP
Morisons Baby Dreams Segmentation

Child products

Morisons Baby Dreams Target Market

Parents of infants from upper- middle class urban areas

Morisons Baby Dreams Positioning

Caring for your baby from the moment your baby is born

Morisons Baby Dreams SWOT Analysis
Morisons Baby Dreams Strengths

Below are the Strengths in the SWOT Analysis of Morisons Baby Dreams:

1.A Large variety of products catering to all baby needs
2.Quality product and good pricing
3.Developed mascots (Luv and Khushi) to spread to message
4.Company's reputation and excellent distribution
5. Product range includes feeders and accessories

Morisons Baby Dreams Weaknesses

Here are the weaknesses in the Morisons Baby Dreams SWOT Analysis:

1. Limited branding and advertising as compared to a few other brands in the same segment
2. Global penetration is Limited

Morisons Baby Dreams Opportunities

Following are the Opportunities in Morisons Baby Dreams SWOT Analysis:

1.Untapped geographical regions
2.Increasing average income to afford these products

Morisons Baby Dreams Threats

The threats in the SWOT Analysis of Morisons Baby Dreams are as mentioned:

1. Better distribution network of existing competitors.
2. government policy to advertise some category  products

Morisons Baby Dreams Competition

Below are the top 3 Morisons Baby Dreams competitors:

1.Johnson & Johnson
2. Gerber
3. Cuddle Bug Baby Products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Morisons Baby Dreams. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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