Morisons Baby Dreams is one of the leading brands in the FMCG sector. Morisons Baby Dreams SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Morisons Baby Dreams:
A Large variety of products catering to all baby needs
Quality product and good pricing
Developed mascots (Luv and Khushi) to spread to message
Company's reputation and excellent distribution
Product range includes feeders and accessories
Above are the strengths in the SWOT Analysis of Morisons Baby Dreams. The strengths of Morisons Baby Dreams looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Morisons Baby Dreams Weaknesses
Limited branding and advertising as compared to a few other brands in the same segment
Global penetration is Limited
These were the weaknesses in the Morisons Baby Dreams SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Morisons Baby Dreams Opportunities
Untapped geographical regions
Increasing average income to afford these products
Above we covered the opportunities in Morisons Baby Dreams SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Morisons Baby Dreams Threats
Better distribution network of existing competitors.
government policy to advertise some categoryproducts
The threats in the SWOT Analysis of Morisons Baby Dreams are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Growing up with Luv and Khushi; Choice of smart mums
Quality products for all baby needs
Morisons Baby Dreams STP
Parents of infants from upper- middle class urban areas
Caring for your baby from the moment your baby is born
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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