Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Morisons Baby Dreams analyses the brand by its strengths, weaknesses, opportunities & threats. In Morisons Baby Dreams SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Morisons Baby Dreams to benchmark its business & performance as compared to the competitors. Morisons Baby Dreams is one of the leading brands in the FMCG sector.
The table below lists the Morisons Baby Dreams SWOT (Strengths, Weaknesses, Opportunities, Threats), top Morisons Baby Dreams competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Growing up with Luv and Khushi; Choice of smart mums
Quality products for all baby needs
Morisons Baby Dreams STP
Parents of infants from upper- middle class urban areas
Caring for your baby from the moment your baby is born
SWOT Analysis of Morisons Baby Dreams
Morisons Baby Dreams Strengths
Below are the Strengths in the SWOT Analysis of Morisons Baby Dreams:
1.A Large variety of products catering to all baby needs 2.Quality product and good pricing 3.Developed mascots (Luv and Khushi) to spread to message 4.Company's reputation and excellent distribution 5. Product range includes feeders and accessories
Morisons Baby Dreams Weaknesses
Here are the weaknesses in the Morisons Baby Dreams SWOT Analysis:
1. Limited branding and advertising as compared to a few other brands in the same segment 2. Global penetration is Limited
Morisons Baby Dreams Opportunities
Following are the Opportunities in Morisons Baby Dreams SWOT Analysis:
1.Untapped geographical regions 2.Increasing average income to afford these products
Morisons Baby Dreams Threats
The threats in the SWOT Analysis of Morisons Baby Dreams are as mentioned:
1. Better distribution network of existing competitors. 2. government policy to advertise some category products
Morisons Baby Dreams Competition
Morisons Baby Dreams Competitors
Below are the top 3 competitors of Morisons Baby Dreams:
1.Johnson & Johnson 2.Gerber 3. Cuddle Bug Baby Products
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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