Morisons Baby Dreams SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 12481

SWOT Analysis of Morisons Baby Dreams with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Morisons Baby Dreams

Parent Company

JL Morison


Personal Care Brands



Tagline/ Slogan

Growing up with Luv and Khushi; Choice of smart mums


Quality products for all baby needs

Morisons Baby Dreams STP


Child products

Target Group

Parents of infants from upper- middle class urban areas


Caring for your baby from the moment your baby is born

Morisons Baby Dreams SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Morisons Baby Dreams. Strengths are:

1.A Large variety of products catering to all baby needs
2.Quality product and good pricing
3.Developed mascots (Luv and Khushi) to spread to message
4.Company's reputation and excellent distribution
5. Product range includes feeders and accessories


Here are the weaknesses of Morisons Baby Dreams :

1. Limited branding and advertising as compared to a few other brands in the same segment
2. Global penetration is Limited


Following are the Opportunities of Morisons Baby Dreams :

1.Untapped geographical regions
2.Increasing average income to afford these products


The threats of Morisons Baby Dreams are as mentioned :

1. Better distribution network of existing competitors.
2. government policy to advertise some category  products

Morisons Baby Dreams Competition


Below are the 3 main Morisons Baby Dreams competitors :

1.Johnson & Johnson
2. Gerber
3. Cuddle Bug Baby Products

The brandguide table above concludes the Morisons Baby Dreams SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Morisons Baby Dreams. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: