Morisons Baby Dreams SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 12481
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SWOT Analysis of Morisons Baby Dreams with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Morisons Baby Dreams

Parent Company

JL Morison

Category

Personal Care Brands

Sector

FMCG

Tagline/ Slogan

Growing up with Luv and Khushi; Choice of smart mums

USP

Quality products for all baby needs

Morisons Baby Dreams STP

Segment

Child products

Target Group

Parents of infants from upper- middle class urban areas

Positioning

Caring for your baby from the moment your baby is born

Morisons Baby Dreams SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Morisons Baby Dreams. Strengths are:

1.A Large variety of products catering to all baby needs
2.Quality product and good pricing
3.Developed mascots (Luv and Khushi) to spread to message
4.Company's reputation and excellent distribution
5. Product range includes feeders and accessories

Weaknesses

Here are the weaknesses of Morisons Baby Dreams :

1. Limited branding and advertising as compared to a few other brands in the same segment
2. Global penetration is Limited

Opportunities

Following are the Opportunities of Morisons Baby Dreams :

1.Untapped geographical regions
2.Increasing average income to afford these products

Threats

The threats of Morisons Baby Dreams are as mentioned :

1. Better distribution network of existing competitors.
2. government policy to advertise some category  products

Morisons Baby Dreams Competition

Competitors

Below are the 3 main Morisons Baby Dreams competitors :

1.Johnson & Johnson
2. Gerber
3. Cuddle Bug Baby Products


The brandguide table above concludes the Morisons Baby Dreams SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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