Morisons Baby Dreams SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 12601

SWOT analysis of Morisons Baby Dreams analyses the brand/company with its strengths, weaknesses, opportunities & threats. Morisons Baby Dreams is one of the leading brands in the FMCG sector. In addition to SWOT Analysis, the table below also lists the top Morisons Baby Dreams competitors and elaborates Morisons Baby Dreams segmentation, targeting, positioning & USP.

Morisons Baby Dreams

Parent Company

JL Morison


Personal Care Brands



Tagline/ Slogan

Growing up with Luv and Khushi; Choice of smart mums


Quality products for all baby needs

Morisons Baby Dreams STP


Child products

Target Group

Parents of infants from upper- middle class urban areas


Caring for your baby from the moment your baby is born

Morisons Baby Dreams SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Morisons Baby Dreams. Strengths are:

1.A Large variety of products catering to all baby needs
2.Quality product and good pricing
3.Developed mascots (Luv and Khushi) to spread to message
4.Company's reputation and excellent distribution
5. Product range includes feeders and accessories


Here are the weaknesses in the Morisons Baby Dreams SWOT Analysis:

1. Limited branding and advertising as compared to a few other brands in the same segment
2. Global penetration is Limited


Following are the Opportunities in Morisons Baby Dreams SWOT Analysis:

1.Untapped geographical regions
2.Increasing average income to afford these products


The threats in the SWOT Analysis of Morisons Baby Dreams are as mentioned:

1. Better distribution network of existing competitors.
2. government policy to advertise some category  products

Morisons Baby Dreams Competition


Below are the top 3 Morisons Baby Dreams competitors:

1.Johnson & Johnson
2. Gerber
3. Cuddle Bug Baby Products

The brandguide table above concludes the Morisons Baby Dreams SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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