Morisons Baby Dreams SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Morisons Baby Dreams analyses the brand by its strengths, weaknesses, opportunities & threats. In Morisons Baby Dreams SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Morisons Baby Dreams to benchmark its business & performance as compared to the competitors. Morisons Baby Dreams is one of the leading brands in the FMCG sector.

The article below lists the Morisons Baby Dreams SWOT (Strengths, Weaknesses, Opportunities, Threats), top Morisons Baby Dreams competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Morisons Baby Dreams

Morisons Baby Dreams Overview
Parent Company

JL Morison

Category

Personal Care Brands

Sector

FMCG

Tagline/ Slogan

Growing up with Luv and Khushi; Choice of smart mums

USP

Quality products for all baby needs

Morisons Baby Dreams STP
Segmentation

Child products

Target Market

Parents of infants from upper- middle class urban areas

Positioning

Caring for your baby from the moment your baby is born

SWOT Analysis of Morisons Baby Dreams

For Morisons Baby Dreams, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Morisons Baby Dreams SWOT Analysis:

Morisons Baby Dreams Strengths

The strengths of Morisons Baby Dreams looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Morisons Baby Dreams :

1.A Large variety of products catering to all baby needs
2.Quality product and good pricing
3.Developed mascots (Luv and Khushi) to spread to message
4.Company's reputation and excellent distribution
5. Product range includes feeders and accessories

Morisons Baby Dreams Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Morisons Baby Dreams SWOT Analysis:

1. Limited branding and advertising as compared to a few other brands in the same segment
2. Global penetration is Limited


Morisons Baby Dreams Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Morisons Baby Dreams SWOT Analysis:

1.Untapped geographical regions
2.Increasing average income to afford these products


Morisons Baby Dreams Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Morisons Baby Dreams are as mentioned:

1. Better distribution network of existing competitors.
2. government policy to advertise some category  products

Morisons Baby Dreams Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Morisons Baby Dreams:

1.Johnson & Johnson
2. Gerber
3. Cuddle Bug Baby Products


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Morisons Baby Dreams. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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