SWOT Analysis of St.Ives with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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St.Ives |
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Parent Company |
Unilever |
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Category |
Personal Care brands – Personal care |
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Sector |
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Tagline/ Slogan |
Fresh.Better.Naturally; Natural beauty requires nature |
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USP |
100% Natural non Greasy Natural moisturizers |
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St.Ives STP |
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Segment |
Skin and facial care |
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Target Group |
Middle and Affluent class |
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Positioning |
Nature has the power to soothe, heal, awaken and energize |
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St.Ives SWOT Analysis |
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Strengths |
1. Company’s flagship brand for 53 years |
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Weaknesses |
1. Extremely tough competition as customer retention is difficult due to many choices |
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Opportunities |
1.Untapped geographical regions specially emerging economies |
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Threats |
1. Intense Competition from international brands |
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St.Ives Competition |
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Competitors |
1. Olay |
The brandguide table above concludes the St.Ives SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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