St.Ives SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of St.Ives analyses the brand by its strengths, weaknesses, opportunities & threats. In St.Ives SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like St.Ives to benchmark its business & performance as compared to the competitors. St.Ives is one of the leading brands in the FMCG sector.

The table below lists the St.Ives SWOT (Strengths, Weaknesses, Opportunities, Threats), top St.Ives competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

St.Ives SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
St.Ives Brand Analysis
Parent Company

Unilever

Category

Personal Care brands – Personal care

Sector

FMCG

Tagline/ Slogan

Fresh.Better.Naturally; Natural beauty requires nature

USP

100% Natural non Greasy Natural moisturizers

St.Ives STP
Segment

Skin and facial care

Target Group

Middle and Affluent class

Positioning

Nature has the power to soothe, heal, awaken and energize

SWOT Analysis of St.Ives
St.Ives Strengths

Below are the Strengths in the SWOT Analysis of St.Ives:

1. Company’s flagship brand for 53 years
2.Quality product for daily hair care to innovative styling products.
3.Revamped advertising Campaign
4.Alberto-culver’s financial stability
5. Products include skincare, body care lotions, creams etc

St.Ives Weaknesses

Here are the weaknesses in the St.Ives SWOT Analysis:

1. Extremely tough competition as customer retention is difficult due to many choices
2. Limited market share due to competition

St.Ives Opportunities

Following are the Opportunities in St.Ives SWOT Analysis:

1.Untapped geographical regions specially emerging economies
2.Tie-ups with parlors, hotels etc

St.Ives Threats

The threats in the SWOT Analysis of St.Ives are as mentioned:

1. Intense Competition from international brands
2. High rate of brand switching

St.Ives Competition
St.Ives Competitors

Below are the top 3 competitors of St.Ives:

1. Olay
2. Suave
3. Dove


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to St.Ives. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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