St.Ives SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

St.Ives SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of St.Ives, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like St.Ives to benchmark its business & performance as compared to the competitors, and make strategic improvements. St.Ives is one of the leading brands in the FMCG sector.

The article below lists the St.Ives SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the St.Ives SWOT Analysis:

SWOT Analysis of St.Ives

For St.Ives, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

St.Ives Strengths

The strengths of St.Ives looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of St.Ives :

1. Company’s flagship brand for 53 years
2.Quality product for daily hair care to innovative styling products.
3.Revamped advertising Campaign
4.Alberto-culver’s financial stability
5. Products include skincare, body care lotions, creams etc

St.Ives Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the St.Ives SWOT Analysis:

1. Extremely tough competition as customer retention is difficult due to many choices
2. Limited market share due to competition

St.Ives Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in St.Ives SWOT Analysis:

1.Untapped geographical regions specially emerging economies
2.Tie-ups with parlors, hotels etc

St.Ives Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of St.Ives are as mentioned:

1. Intense Competition from international brands
2. High rate of brand switching

St.Ives Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of St.Ives:

1. Olay
2. Suave
3. Dove

Hence this concludes the St.Ives SWOT analysis.

Continue reading more about the brand/company.

About St.Ives

St.Ives Overview
Parent Company



Personal Care brands – Personal care



Tagline/ Slogan

Fresh.Better.Naturally; Natural beauty requires nature


100% Natural non Greasy Natural moisturizers

St.Ives STP

Skin and facial care

Target Market

Middle and Affluent class


Nature has the power to soothe, heal, awaken and energize

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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