St.Ives SWOT Analysis
St.Ives is one of the leading brands in the FMCG sector. St.Ives SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of St.Ives:
Quick Glance:
St.Ives Strengths
- Company’s flagship brand for 53 years
- Quality product for daily hair care to innovative styling products.
- Revamped advertising Campaign
- Alberto-culver’s financial stability
- Products include skincare, body care lotions, creams etc
Above are the strengths in the SWOT Analysis of St.Ives. The strengths of St.Ives looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
St.Ives Weaknesses
- Extremely tough competition as customer retention is difficult due to many choices
- Limited market share due to competition
These were the weaknesses in the St.Ives SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
St.Ives Opportunities
- Untapped geographical regions specially emerging economies
- Tie-ups with parlors, hotels etc
Above we covered the opportunities in St.Ives SWOT Analysis. The opportunities for any brand can include prospects of future growth.
St.Ives Threats
- Intense Competition from international brands
- High rate of brand switching
The threats in the SWOT Analysis of St.Ives are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the St.Ives SWOT analysis.
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About St.Ives
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| St.Ives Overview | |
|---|---|
| Parent Company |
Unilever |
| Category |
Personal Care brands – Personal care |
| Sector | |
| Tagline/ Slogan |
Fresh.Better.Naturally; Natural beauty requires nature |
| USP |
100% Natural non Greasy Natural moisturizers |
| St.Ives STP | |
| Segmentation |
Skin and facial care |
| Target Market |
Middle and Affluent class |
| Positioning |
Nature has the power to soothe, heal, awaken and energize |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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