St.Ives SWOT Analysis, Competitors & USP
SWOT analysis of St.Ives analyses the brand by its strengths, weaknesses, opportunities & threats. In St.Ives SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like St.Ives to benchmark its business & performance as compared to the competitors. St.Ives is one of the leading brands in the FMCG sector.
The table below lists the St.Ives SWOT (Strengths, Weaknesses, Opportunities, Threats), top St.Ives competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| St.Ives Brand Analysis | |
|---|---|
| Parent Company |
Unilever |
| Category |
Personal Care brands – Personal care |
| Sector | |
| Tagline/ Slogan |
Fresh.Better.Naturally; Natural beauty requires nature |
| USP |
100% Natural non Greasy Natural moisturizers |
| St.Ives STP | |
| Segment |
Skin and facial care |
| Target Group |
Middle and Affluent class |
| Positioning |
Nature has the power to soothe, heal, awaken and energize |
| SWOT Analysis of St.Ives | |
| St.Ives Strengths |
Below are the Strengths in the SWOT Analysis of St.Ives: 1. Company’s flagship brand for 53 years |
| St.Ives Weaknesses |
Here are the weaknesses in the St.Ives SWOT Analysis: 1. Extremely tough competition as customer retention is difficult due to many choices |
| St.Ives Opportunities |
Following are the Opportunities in St.Ives SWOT Analysis: 1.Untapped geographical regions specially emerging economies |
| St.Ives Threats |
The threats in the SWOT Analysis of St.Ives are as mentioned: 1. Intense Competition from international brands |
| St.Ives Competition | |
| St.Ives Competitors |
Below are the top 3 competitors of St.Ives: 1. Olay |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to St.Ives. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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