St.Ives SWOT Analysis, Competitors & USP

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SWOT Analysis of St.Ives with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Personal Care brands – Personal care



Tagline/ Slogan

Fresh.Better.Naturally; Natural beauty requires nature


100% Natural non Greasy Natural moisturizers

St.Ives STP


Skin and facial care

Target Group

Middle and Affluent class


Nature has the power to soothe, heal, awaken and energize

St.Ives SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of St.Ives :

1. Company’s flagship brand for 53 years
2.Quality product for daily hair care to innovative styling products.
3.Revamped advertising Campaign
4.Alberto-culver’s financial stability
5. Products include skincare, body care lotions, creams etc


1. Extremely tough competition as customer retention is difficult due to many choices
2. Limited market share due to competition


1.Untapped geographical regions specially emerging economies
2.Tie-ups with parlors, hotels etc


1. Intense Competition from international brands
2. High rate of brand switching

St.Ives Competition


Below are the 3 main St.Ives competitors :

1. Olay
2. Suave
3. Dove

The brandguide table above concludes the St.Ives SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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