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St.Ives SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 2938
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SWOT Analysis of St.Ives with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

St.Ives

Parent Company

Unilever

Category

Personal Care brands – Personal care

Sector

FMCG

Tagline/ Slogan

Fresh.Better.Naturally; Natural beauty requires nature

USP

100% Natural non Greasy Natural moisturizers

St.Ives STP

Segment

Skin and facial care

Target Group

Middle and Affluent class

Positioning

Nature has the power to soothe, heal, awaken and energize

St.Ives SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of St.Ives :

1. Company’s flagship brand for 53 years
2.Quality product for daily hair care to innovative styling products.
3.Revamped advertising Campaign
4.Alberto-culver’s financial stability
5. Products include skincare, body care lotions, creams etc

Weaknesses

1. Extremely tough competition as customer retention is difficult due to many choices
2. Limited market share due to competition

Opportunities

1.Untapped geographical regions specially emerging economies
2.Tie-ups with parlors, hotels etc

Threats

1. Intense Competition from international brands
2. High rate of brand switching

St.Ives Competition

Competitors

Below are the 3 main St.Ives competitors :

1. Olay
2. Suave
3. Dove


The brandguide table above concludes the St.Ives SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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