Acuvue lenses SWOT Analysis
Acuvue lenses is one of the leading brands in the FMCG sector. Acuvue lenses SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Acuvue lenses:
Quick Glance:
Acuvue lenses Strengths
- e-trial initiative to prompt the potential consumers to try out lenses.
- Wide variety of colors and types available
- Johnson & Johnson Limited was ranked among the Top 50 best employers and among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute
- Excellent distribution network
- Good advertising and branding ensure high brand loyalty
Above are the strengths in the SWOT Analysis of Acuvue lenses. The strengths of Acuvue lenses looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Acuvue lenses Weaknesses
- Contact lenses are perceived to be priced higher and considered to be out of reach for the middle class
- Still unable to overcome the perception of people who feel spectacles are safer
These were the weaknesses in the Acuvue lenses SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Acuvue lenses Opportunities
- To make it a need of tier-2,tier-3 cities too
- Focus on advantages and safety of lenses
Above we covered the opportunities in Acuvue lenses SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Acuvue lenses Threats
- Fear of inserting foreign object in the eyes which is termed as Pokeaphobia that restricts user to try lenses.
- Established players and other brands
The threats in the SWOT Analysis of Acuvue lenses are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Acuvue lenses SWOT analysis.
Continue reading more about the brand/company.
About Acuvue lenses
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Acuvue lenses Overview | |
|---|---|
| Parent Company |
Johnson & Johnson |
| Category |
Personal Care brands - Eye care |
| Sector | |
| Tagline/ Slogan |
Fresh is better; See what could be |
| USP |
First Disposable contact lens |
| Acuvue lenses STP | |
| Segmentation |
Disposable contact lens, Beauty segment |
| Target Market |
Working Youngsters |
| Positioning |
A healthy and convenient brand stressing the comfort factor that free you from the hassles of maintain the lenses. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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