Acuvue lenses SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Johnson & Johnson

Personal Care brands - Eye care

FMCG

Fresh is better; See what could be

First Disposable contact lens

Disposable contact lens, Beauty segment

Working Youngsters

A healthy and convenient brand stressing the comfort factor that free you from the hassles of maintain the lenses.

Below are the Strengths in the SWOT Analysis of Acuvue lenses:

1. e-trial initiative to prompt the potential consumers to try out lenses.
2. Wide variety of colors and types available
3. Johnson & Johnson Limited was ranked among the Top 50 best employers and among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute
4. Excellent distribution network
5. Good advertising and branding ensure high brand loyalty

Here are the weaknesses in the Acuvue lenses SWOT Analysis:

1.Contact lenses are perceived to be priced higher and considered to be out of reach for the middle class
2. Still unable to overcome the perception of people who feel spectacles are safer

Following are the Opportunities in Acuvue lenses SWOT Analysis:

1. To make it a need of tier-2,tier-3 cities too
2. Focus on advantages and safety of lenses

The threats in the SWOT Analysis of Acuvue lenses are as mentioned:

1.Fear of inserting foreign object in the eyes which is termed as Pokeaphobia that restricts user to try lenses.
2. Established players and other brands

Below are the top 4 Acuvue lenses competitors:

1.Bausch and Lomb
2.Freshlook
3.Dailies

4.Cooper vision