Acuvue lenses SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Acuvue lenses analyses the brand by its strengths, weaknesses, opportunities & threats. In Acuvue lenses SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Acuvue lenses to benchmark its business & performance as compared to the competitors. Acuvue lenses is one of the leading brands in the FMCG sector.

The table below lists the Acuvue lenses SWOT (Strengths, Weaknesses, Opportunities, Threats), top Acuvue lenses competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Acuvue lenses SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Acuvue lenses Brand Analysis
Parent Company

Johnson & Johnson


Personal Care brands - Eye care



Tagline/ Slogan

Fresh is better; See what could be


First Disposable contact lens

Acuvue lenses STP

Disposable contact lens, Beauty segment

Target Group

Working Youngsters


A healthy and convenient brand stressing the comfort factor that free you from the hassles of maintain the lenses.

SWOT Analysis of Acuvue lenses
Acuvue lenses Strengths

Below are the Strengths in the SWOT Analysis of Acuvue lenses:

1. e-trial initiative to prompt the potential consumers to try out lenses.
2. Wide variety of colors and types available
3. Johnson & Johnson Limited was ranked among the Top 50 best employers and among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute
4. Excellent distribution network
5. Good advertising and branding ensure high brand loyalty

Acuvue lenses Weaknesses

Here are the weaknesses in the Acuvue lenses SWOT Analysis:

1.Contact lenses are perceived to be priced higher and considered to be out of reach for the middle class
2. Still unable to overcome the perception of people who feel spectacles are safer

Acuvue lenses Opportunities

Following are the Opportunities in Acuvue lenses SWOT Analysis:

1. To make it a need of tier-2,tier-3 cities too
2. Focus on advantages and safety of lenses

Acuvue lenses Threats

The threats in the SWOT Analysis of Acuvue lenses are as mentioned:

1.Fear of inserting foreign object in the eyes which is termed as Pokeaphobia that restricts user to try lenses.
2. Established players and other brands

Acuvue lenses Competition
Acuvue lenses Competitors

Below are the top 4 competitors of Acuvue lenses:

1.Bausch and Lomb

4.Cooper vision

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Acuvue lenses. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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