Acuvue lenses SWOT Analysis

Acuvue lenses SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Acuvue lenses, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Acuvue lenses is one of the leading brands in the FMCG sector. The article below lists the Acuvue lenses SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Acuvue lenses Strengths

The strengths of Acuvue lenses looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Acuvue lenses :

1. e-trial initiative to prompt the potential consumers to try out lenses.
2. Wide variety of colors and types available
3. Johnson & Johnson Limited was ranked among the Top 50 best employers and among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute
4. Excellent distribution network
5. Good advertising and branding ensure high brand loyalty

Acuvue lenses Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Acuvue lenses SWOT Analysis:

1.Contact lenses are perceived to be priced higher and considered to be out of reach for the middle class
2. Still unable to overcome the perception of people who feel spectacles are safer

Acuvue lenses Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Acuvue lenses SWOT Analysis:

1. To make it a need of tier-2,tier-3 cities too
2. Focus on advantages and safety of lenses

Acuvue lenses Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Acuvue lenses are as mentioned:

1.Fear of inserting foreign object in the eyes which is termed as Pokeaphobia that restricts user to try lenses.
2. Established players and other brands

Hence this concludes the Acuvue lenses SWOT analysis.

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About Acuvue lenses

Acuvue lenses Overview
Parent Company	Johnson & Johnson
Category	Personal Care brands - Eye care
Sector	FMCG
Tagline/ Slogan	Fresh is better; See what could be
USP	First Disposable contact lens
Acuvue lenses STP
Segmentation	Disposable contact lens, Beauty segment
Target Market	Working Youngsters
Positioning	A healthy and convenient brand stressing the comfort factor that free you from the hassles of maintain the lenses.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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