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Acuvue lenses SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 9476

SWOT analysis of Acuvue lenses analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Acuvue lenses SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Acuvue lenses to benchmark its business & performance as compared to the competitors and industry. Acuvue lenses is one of the leading brands in the FMCG sector. The table below also lists the top Acuvue lenses competitors and elaborates Acuvue lenses market segmentation, target group, positioning & Unique Selling Proposition (USP).

Acuvue lenses SWOT, Competitors, Marketing STP & Brand analysis Table
Acuvue lenses Brand Analysis
Parent Company

Johnson & Johnson


Personal Care brands - Eye care



Tagline/ Slogan

Fresh is better; See what could be


First Disposable contact lens

Acuvue lenses STP

Disposable contact lens, Beauty segment

Target Group

Working Youngsters


A healthy and convenient brand stressing the comfort factor that free you from the hassles of maintain the lenses.

Acuvue lenses SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Acuvue lenses. Strengths are:

1. e-trial initiative to prompt the potential consumers to try out lenses.
2. Wide variety of colors and types available
3. Johnson & Johnson Limited was ranked among the Top 50 best employers and among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute
4. Excellent distribution network
5. Good advertising and branding ensure high brand loyalty


Here are the weaknesses in the Acuvue lenses SWOT Analysis:

1.Contact lenses are perceived to be priced higher and considered to be out of reach for the middle class
2. Still unable to overcome the perception of people who feel spectacles are safer


Following are the Opportunities in Acuvue lenses SWOT Analysis:

1. To make it a need of tier-2,tier-3 cities too
2. Focus on advantages and safety of lenses


The threats in the SWOT Analysis of Acuvue lenses are as mentioned:

1.Fear of inserting foreign object in the eyes which is termed as Pokeaphobia that restricts user to try lenses.
2. Established players and other brands

Acuvue lenses Competition

Below are the top 4 Acuvue lenses competitors:

1.Bausch and Lomb

4.Cooper vision

The brandguide table above concludes the Acuvue lenses SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Acuvue lenses. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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