Acuvue lenses SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Acuvue lenses analyses the brand by its strengths, weaknesses, opportunities & threats. In Acuvue lenses SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Acuvue lenses to benchmark its business & performance as compared to the competitors. Acuvue lenses is one of the leading brands in the FMCG sector.

The article below lists the Acuvue lenses SWOT (Strengths, Weaknesses, Opportunities, Threats), top Acuvue lenses competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Acuvue lenses

Acuvue lenses Overview
Parent Company

Johnson & Johnson

Category

Personal Care brands - Eye care

Sector

FMCG

Tagline/ Slogan

Fresh is better; See what could be

USP

First Disposable contact lens

Acuvue lenses STP
Segmentation

Disposable contact lens, Beauty segment

Target Market

Working Youngsters

Positioning

A healthy and convenient brand stressing the comfort factor that free you from the hassles of maintain the lenses.

SWOT Analysis of Acuvue lenses

For Acuvue lenses, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Acuvue lenses SWOT Analysis:

Acuvue lenses Strengths

The strengths of Acuvue lenses looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Acuvue lenses :

1. e-trial initiative to prompt the potential consumers to try out lenses.
2. Wide variety of colors and types available
3. Johnson & Johnson Limited was ranked among the Top 50 best employers and among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute
4. Excellent distribution network
5. Good advertising and branding ensure high brand loyalty

Acuvue lenses Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Acuvue lenses SWOT Analysis:

1.Contact lenses are perceived to be priced higher and considered to be out of reach for the middle class
2. Still unable to overcome the perception of people who feel spectacles are safer


Acuvue lenses Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Acuvue lenses SWOT Analysis:

1. To make it a need of tier-2,tier-3 cities too
2. Focus on advantages and safety of lenses


Acuvue lenses Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Acuvue lenses are as mentioned:

1.Fear of inserting foreign object in the eyes which is termed as Pokeaphobia that restricts user to try lenses.
2. Established players and other brands

Acuvue lenses Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Acuvue lenses:

1.Bausch and Lomb
2.Freshlook
3.Dailies

4.Cooper vision


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Acuvue lenses. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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