SWOT analysis of Acuvue lenses analyses the brand by its strengths, weaknesses, opportunities & threats. In Acuvue lenses SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Acuvue lenses to benchmark its business & performance as compared to the competitors. Acuvue lenses is one of the leading brands in the FMCG sector.
The table below lists the Acuvue lenses SWOT (Strengths, Weaknesses, Opportunities, Threats), top Acuvue lenses competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Acuvue lenses Brand Analysis | |
---|---|
Parent Company |
Johnson & Johnson |
Category |
Personal Care brands - Eye care |
Sector | |
Tagline/ Slogan |
Fresh is better; See what could be |
USP |
First Disposable contact lens |
Acuvue lenses STP | |
Segment |
Disposable contact lens, Beauty segment |
Target Group |
Working Youngsters |
Positioning |
A healthy and convenient brand stressing the comfort factor that free you from the hassles of maintain the lenses. |
SWOT Analysis of Acuvue lenses | |
Acuvue lenses Strengths |
Below are the Strengths in the SWOT Analysis of Acuvue lenses: 1. e-trial initiative to prompt the potential consumers to try out lenses. |
Acuvue lenses Weaknesses |
Here are the weaknesses in the Acuvue lenses SWOT Analysis: 1.Contact lenses are perceived to be priced higher and considered to be out of reach for the middle class |
Acuvue lenses Opportunities |
Following are the Opportunities in Acuvue lenses SWOT Analysis: 1. To make it a need of tier-2,tier-3 cities too |
Acuvue lenses Threats |
The threats in the SWOT Analysis of Acuvue lenses are as mentioned: 1.Fear of inserting foreign object in the eyes which is termed as Pokeaphobia that restricts user to try lenses. |
Acuvue lenses Competition | |
Acuvue lenses Competitors |
Below are the top 4 competitors of Acuvue lenses: 1.Bausch and Lomb 4.Cooper vision |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Acuvue lenses. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us