Godrej Cinthol SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Godrej Cinthol SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Godrej Cinthol, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Godrej Cinthol to benchmark its business & performance as compared to the competitors, and make strategic improvements. Godrej Cinthol is one of the leading brands in the FMCG sector.

The article below lists the Godrej Cinthol SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Godrej Cinthol SWOT Analysis:

SWOT Analysis of Godrej Cinthol

For Godrej Cinthol, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Godrej Cinthol Strengths

The strengths of Godrej Cinthol looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Godrej Cinthol :

1.24 hour confidence stamp

2.More than 80 lakh users

3.Association with film celebrity from the start

4. One of the most Recognized brands

5. One of the top three soap brands
6. Excellent advertising and branding and top-of-the-mind brand

Godrej Cinthol Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Godrej Cinthol SWOT Analysis:

1.Female purchase retail items, but Cinthol soap targeted towards males

2.Not able to attain much consumers specially in the rural areas

Godrej Cinthol Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Godrej Cinthol SWOT Analysis:

1.Male grooming segment is expanding rapidly

2.Expansion into rural segment

3.Extension into premium segment

4.Various variants such as handwash, shower gel, non-soap cleanser

Godrej Cinthol Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Godrej Cinthol are as mentioned:

1.Less of growth in soap markets

2.New innovative products from competitors

3.Fragmented soap market

Godrej Cinthol Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Godrej Cinthol:

1.Liril 2000

2.Park avenue double deo soap

3.Apollo deodorant soap

Hence this concludes the Godrej Cinthol SWOT analysis.

Continue reading more about the brand/company.

About Godrej Cinthol

Godrej Cinthol Overview
Parent Company

Godrej Consumer Products


Personal Care Brands-Soaps



Tagline/ Slogan

I use Cinthol. Do you?; Don’t stop


Brand equity among consumers

Godrej Cinthol STP

Soap for total and complete skin protection

Target Market

Youth and male consumer


Deodorant and complexion soap

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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