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Godrej Cinthol SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Godrej Cinthol analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Godrej Cinthol SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Godrej Cinthol to benchmark its business & performance as compared to the competitors and industry. As of 2020, Godrej Cinthol is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Godrej Cinthol competitors and includes Godrej Cinthol target market, segmentation, positioning & Unique Selling Proposition (USP).

Godrej Cinthol SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Godrej Cinthol Brand Analysis
Parent Company

Godrej Consumer Products


Personal Care Brands-Soaps



Tagline/ Slogan

I use Cinthol. Do you?; Don’t stop


Brand equity among consumers

Godrej Cinthol STP
Godrej Cinthol Segmentation

Soap for total and complete skin protection

Godrej Cinthol Target Market

Youth and male consumer

Godrej Cinthol Positioning

Deodorant and complexion soap

Godrej Cinthol SWOT Analysis
Godrej Cinthol Strengths

Below are the Strengths in the SWOT Analysis of Godrej Cinthol:

1.24 hour confidence stamp

2.More than 80 lakh users

3.Association with film celebrity from the start

4. One of the most Recognized brands

5. One of the top three soap brands
6. Excellent advertising and branding and top-of-the-mind brand

Godrej Cinthol Weaknesses

Here are the weaknesses in the Godrej Cinthol SWOT Analysis:

1.Female purchase retail items, but Cinthol soap targeted towards males

2.Not able to attain much consumers specially in the rural areas

Godrej Cinthol Opportunities

Following are the Opportunities in Godrej Cinthol SWOT Analysis:

1.Male grooming segment is expanding rapidly

2.Expansion into rural segment

3.Extension into premium segment

4.Various variants such as handwash, shower gel, non-soap cleanser

Godrej Cinthol Threats

The threats in the SWOT Analysis of Godrej Cinthol are as mentioned:

1.Less of growth in soap markets

2.New innovative products from competitors

3.Fragmented soap market

Godrej Cinthol Competition

Below are the top 3 Godrej Cinthol competitors:

1.Liril 2000

2.Park avenue double deo soap

3.Apollo deodorant soap

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Godrej Cinthol. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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