Godrej Cinthol SWOT Analysis, Competitors & USP
SWOT analysis of Godrej Cinthol analyses the brand by its strengths, weaknesses, opportunities & threats. In Godrej Cinthol SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Godrej Cinthol to benchmark its business & performance as compared to the competitors. Godrej Cinthol is one of the leading brands in the FMCG sector.
The table below lists the Godrej Cinthol SWOT (Strengths, Weaknesses, Opportunities, Threats), top Godrej Cinthol competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Godrej Cinthol Brand Analysis | |
|---|---|
| Parent Company |
Godrej Consumer Products |
| Category |
Personal Care Brands-Soaps |
| Sector | |
| Tagline/ Slogan |
I use Cinthol. Do you?; Don’t stop |
| USP |
Brand equity among consumers |
| Godrej Cinthol STP | |
| Segment |
Soap for total and complete skin protection |
| Target Group |
Youth and male consumer |
| Positioning |
Deodorant and complexion soap |
| SWOT Analysis of Godrej Cinthol | |
| Godrej Cinthol Strengths |
Below are the Strengths in the SWOT Analysis of Godrej Cinthol: 1.24 hour confidence stamp 2.More than 80 lakh users 3.Association with film celebrity from the start 4. One of the most Recognized brands 5. One of the top three soap brands |
| Godrej Cinthol Weaknesses |
Here are the weaknesses in the Godrej Cinthol SWOT Analysis: 1.Female purchase retail items, but Cinthol soap targeted towards males 2.Not able to attain much consumers specially in the rural areas |
| Godrej Cinthol Opportunities |
Following are the Opportunities in Godrej Cinthol SWOT Analysis: 1.Male grooming segment is expanding rapidly 2.Expansion into rural segment 3.Extension into premium segment 4.Various variants such as handwash, shower gel, non-soap cleanser |
| Godrej Cinthol Threats |
The threats in the SWOT Analysis of Godrej Cinthol are as mentioned: 1.Less of growth in soap markets 2.New innovative products from competitors 3.Fragmented soap market |
| Godrej Cinthol Competition | |
| Godrej Cinthol Competitors |
Below are the top 3 competitors of Godrej Cinthol: 2.Park avenue double deo soap 3.Apollo deodorant soap |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Godrej Cinthol. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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