Godrej Cinthol SWOT Analysis, USP & Competitors

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SWOT Analysis of Godrej Cinthol with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Cinthol

Parent Company

Godrej Consumer Products


Personal Care Brands-Soaps



Tagline/ Slogan

I use Cinthol. Do you?; Don’t stop


Brand equity among consumers



Soap for total and complete skin protection

Target Group

Youth and male consumer


Deodorant and complexion soap

SWOT Analysis


1.24 hour confidence stamp

2.More than 80 lakh users

3.Association with film celebrity from the start

4. One of the most Recognized brands

5. One of the top three soap brands
6. Excellent advertising and branding and top-of-the-mind brand


1.Female purchase retail items, but Cinthol soap targeted towards males

2.Not able to attain much consumers specially in the rural areas


1.Male grooming segment is expanding rapidly

2.Expansion into rural segment

3.Extension into premium segment

4.Various variants such as handwash, shower gel, non-soap cleanser


1.Less of growth in soap markets

2.New innovative products from competitors

3.Fragmented soap market



1.Liril 2000

2.Park avenue double deo soap

3.Apollo deodorant soap

The table above concludes the Godrej Cinthol SWOT analysis along with its marketing and brand parameters.


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