Air Wick SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 10398

SWOT analysis of Air Wick analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Air Wick SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air Wick to benchmark its business & performance as compared to the competitors and industry. Air Wick is one of the leading brands in the FMCG sector. The table below also lists the top Air Wick competitors and elaborates Air Wick market segmentation, target group, positioning & Unique Selling Proposition (USP).

Air Wick SWOT, Competitors, Marketing STP & Brand analysis Table
Air Wick Brand Analysis
Parent Company

Reckitt Benckiser


Home Care brands



Tagline/ Slogan

Brightening the air


Room freshener with various types and flavors

Air Wick STP

Room Freshener

Target Group

Urban and semi-urban households


To transform your home to a great environment making it happy and joyous

Air Wick SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air Wick. Strengths are:

1 . RB has been ranked as one of the Most Innovative Companies in the World
2. Available in various flavors and varieties.
3.Excellent brand promotion by advertising media

4. Brand presence by advertisements and prints
5. Excellent distribution network of Reckitt Benckiser


Here are the weaknesses in the Air Wick SWOT Analysis:

1.Fake imitations affect sales
2.Limited brand presence in rural market


Following are the Opportunities in Air Wick SWOT Analysis:

1.To Explore possibilities in rural market.
2.Launching series for cars, toilets and offices.
3. Tie-ups with hotel chains, restaurants, corporates etc


The threats in the SWOT Analysis of Air Wick are as mentioned:

1. Local brands pose a threat
2. Limited brand loyalty as brand switching is high
3. Fake imitations affect brands image

Air Wick Competition

Below are the top 2 Air Wick competitors:

1. Odonil
2.Ambi pur

The brandguide table above concludes the Air Wick SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air Wick. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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