Air Wick SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 9672

SWOT analysis of Air Wick analyses the brand/company with its strengths, weaknesses, opportunities & threats. Air Wick is one of the leading brands in the FMCG sector. The table below also lists the top Air Wick competitors and elaborates Air Wick segmentation, targeting, positioning & USP.

Air Wick SWOT, Competitors, Marketing STP & Brand analysis Table
Air Wick Brand Analysis
Parent Company

Reckitt Benckiser

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

Brightening the air

USP

Room freshener with various types and flavors

Air Wick STP
Segment

Room Freshener

Target Group

Urban and semi-urban households

Positioning

To transform your home to a great environment making it happy and joyous

Air Wick SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air Wick. Strengths are:

1 . RB has been ranked as one of the Most Innovative Companies in the World
2. Available in various flavors and varieties.
3.Excellent brand promotion by advertising media

4. Brand presence by advertisements and prints
5. Excellent distribution network of Reckitt Benckiser

Weaknesses

Here are the weaknesses in the Air Wick SWOT Analysis:

1.Fake imitations affect sales
2.Limited brand presence in rural market

Opportunities

Following are the Opportunities in Air Wick SWOT Analysis:

1.To Explore possibilities in rural market.
2.Launching series for cars, toilets and offices.
3. Tie-ups with hotel chains, restaurants, corporates etc

Threats

The threats in the SWOT Analysis of Air Wick are as mentioned:

1. Local brands pose a threat
2. Limited brand loyalty as brand switching is high
3. Fake imitations affect brands image

Air Wick Competition
Competitors

Below are the top 2 Air Wick competitors:

1. Odonil
2.Ambi pur

The brandguide table above concludes the Air Wick SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air Wick. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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