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Air Wick SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Air Wick analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Air Wick SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air Wick to benchmark its business & performance as compared to the competitors and industry. As of 2020, Air Wick is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Air Wick competitors and includes Air Wick target market, segmentation, positioning & Unique Selling Proposition (USP).

Air Wick SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Air Wick Brand Analysis
Parent Company

Reckitt Benckiser


Home Care brands



Tagline/ Slogan

Brightening the air


Room freshener with various types and flavors

Air Wick STP
Air Wick Segmentation

Room Freshener

Air Wick Target Market

Urban and semi-urban households

Air Wick Positioning

To transform your home to a great environment making it happy and joyous

Air Wick SWOT Analysis
Air Wick Strengths

Below are the Strengths in the SWOT Analysis of Air Wick:

1 . RB has been ranked as one of the Most Innovative Companies in the World
2. Available in various flavors and varieties.
3.Excellent brand promotion by advertising media

4. Brand presence by advertisements and prints
5. Excellent distribution network of Reckitt Benckiser

Air Wick Weaknesses

Here are the weaknesses in the Air Wick SWOT Analysis:

1.Fake imitations affect sales
2.Limited brand presence in rural market

Air Wick Opportunities

Following are the Opportunities in Air Wick SWOT Analysis:

1.To Explore possibilities in rural market.
2.Launching series for cars, toilets and offices.
3. Tie-ups with hotel chains, restaurants, corporates etc

Air Wick Threats

The threats in the SWOT Analysis of Air Wick are as mentioned:

1. Local brands pose a threat
2. Limited brand loyalty as brand switching is high
3. Fake imitations affect brands image

Air Wick Competition

Below are the top 2 Air Wick competitors:

1. Odonil
2.Ambi pur

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air Wick. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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