Air Wick SWOT Analysis, Competitors & USP

Air Wick SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Air Wick, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air Wick to benchmark its business & performance as compared to the competitors, and make strategic improvements. Air Wick is one of the leading brands in the FMCG sector.

The article below lists the Air Wick SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Air Wick SWOT Analysis:

SWOT Analysis of Air Wick

For Air Wick, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Air Wick Strengths

The strengths of Air Wick looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Air Wick :

1 . RB has been ranked as one of the Most Innovative Companies in the World
2. Available in various flavors and varieties.
3.Excellent brand promotion by advertising media

4. Brand presence by advertisements and prints
5. Excellent distribution network of Reckitt Benckiser

Air Wick Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Air Wick SWOT Analysis:

1.Fake imitations affect sales
2.Limited brand presence in rural market

Air Wick Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Air Wick SWOT Analysis:

1.To Explore possibilities in rural market.
2.Launching series for cars, toilets and offices.
3. Tie-ups with hotel chains, restaurants, corporates etc

Air Wick Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Air Wick are as mentioned:

1. Local brands pose a threat
2. Limited brand loyalty as brand switching is high
3. Fake imitations affect brands image

Air Wick Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Air Wick:

1. Odonil
2.Ambi pur

Hence this concludes the Air Wick SWOT analysis.

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About Air Wick

Air Wick Overview
Parent Company	Reckitt Benckiser
Category	Home Care brands
Sector	FMCG
Tagline/ Slogan	Brightening the air
USP	Room freshener with various types and flavors
Air Wick STP
Segmentation	Room Freshener
Target Market	Urban and semi-urban households
Positioning	To transform your home to a great environment making it happy and joyous

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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