Air Wick is one of the leading brands in the FMCG sector. Air Wick SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Air Wick:
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Excellent brand promotion by advertising media
Brand presence by advertisements and prints
Excellent distribution network of Reckitt Benckiser
Above are the strengths in the SWOT Analysis of Air Wick. The strengths of Air Wick looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Air Wick Weaknesses
Fake imitations affect sales
Limited brand presence in rural market
These were the weaknesses in the Air Wick SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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