Air Wick SWOT Analysis, USP & Competitors

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SWOT Analysis of Air Wick with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Air Wick

Parent Company

Reckitt Benckiser


Home Care brands



Tagline/ Slogan

Brightening the air


Room freshener with various types and flavors



Room Freshener

Target Group

Urban and semi-urban households


To transform your home to a great environment making it happy and joyous

SWOT Analysis


1 . RB has been ranked as one of the Most Innovative Companies in the World
2. Available in various flavors and varieties.
3.Excellent brand promotion by advertising media

4. Brand presence by advertisements and prints
5. Excellent distribution network of Reckitt Benckiser


1.Fake imitations affect sales
2.Limited brand presence in rural market


1.To Explore possibilities in rural market.
2.Launching series for cars, toilets and offices.
3. Tie-ups with hotel chains, restaurants, corporates etc


1. Local brands pose a threat
2. Limited brand loyalty as brand switching is high
3. Fake imitations affect brands image



1. Odonil
2.Ambi pur

The table above concludes the Air Wick SWOT analysis along with its marketing and brand parameters.


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