Air Wick SWOT Analysis, Competitors & USP
SWOT analysis of Air Wick analyses the brand by its strengths, weaknesses, opportunities & threats. In Air Wick SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Air Wick to benchmark its business & performance as compared to the competitors. Air Wick is one of the leading brands in the FMCG sector.
The table below lists the Air Wick SWOT (Strengths, Weaknesses, Opportunities, Threats), top Air Wick competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Air Wick Brand Analysis | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Home Care brands |
| Sector | |
| Tagline/ Slogan |
Brightening the air |
| USP |
Room freshener with various types and flavors |
| Air Wick STP | |
| Segment |
Room Freshener |
| Target Group |
Urban and semi-urban households |
| Positioning |
To transform your home to a great environment making it happy and joyous |
| SWOT Analysis of Air Wick | |
| Air Wick Strengths |
Below are the Strengths in the SWOT Analysis of Air Wick: 1 . RB has been ranked as one of the Most Innovative Companies in the World 4. Brand presence by advertisements and prints |
| Air Wick Weaknesses |
Here are the weaknesses in the Air Wick SWOT Analysis: 1.Fake imitations affect sales |
| Air Wick Opportunities |
Following are the Opportunities in Air Wick SWOT Analysis: 1.To Explore possibilities in rural market. |
| Air Wick Threats |
The threats in the SWOT Analysis of Air Wick are as mentioned: 1. Local brands pose a threat |
| Air Wick Competition | |
| Air Wick Competitors |
Below are the top 2 competitors of Air Wick: 1. Odonil |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air Wick. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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