Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Air Wick analyses the brand by its strengths, weaknesses, opportunities & threats. In Air Wick SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Air Wick to benchmark its business & performance as compared to the competitors. Air Wick is one of the leading brands in the FMCG sector.
The article below lists the Air Wick SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Air Wick SWOT Analysis:
For Air Wick, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Air Wick Strengths
The strengths of Air Wick looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Air Wick :
1 . RB has been ranked as one of the Most Innovative Companies in the World 2. Available in various flavors and varieties. 3.Excellent brand promotion by advertising media
4. Brand presence by advertisements and prints 5. Excellent distribution network of Reckitt Benckiser
Air Wick Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Air Wick SWOT Analysis:
1.Fake imitations affect sales 2.Limited brand presence in rural market
Air Wick Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Air Wick SWOT Analysis:
1.To Explore possibilities in rural market. 2.Launching series for cars, toilets and offices. 3. Tie-ups with hotel chains, restaurants, corporates etc
Air Wick Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Air Wick are as mentioned:
1. Local brands pose a threat 2. Limited brand loyalty as brand switching is high 3. Fake imitations affect brands image
Air Wick Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Air Wick:
To transform your home to a great environment making it happy and joyous
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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