Air Wick SWOT Analysis, Competitors & USP

Reckitt Benckiser

Home Care brands

FMCG

Brightening the air

Room freshener with various types and flavors

Room Freshener

Urban and semi-urban households

To transform your home to a great environment making it happy and joyous

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air Wick. Strengths are:

1 . RB has been ranked as one of the Most Innovative Companies in the World
2. Available in various flavors and varieties.
3.Excellent brand promotion by advertising media

4. Brand presence by advertisements and prints
5. Excellent distribution network of Reckitt Benckiser

Here are the weaknesses in the Air Wick SWOT Analysis:

1.Fake imitations affect sales
2.Limited brand presence in rural market

Following are the Opportunities in Air Wick SWOT Analysis:

1.To Explore possibilities in rural market.
2.Launching series for cars, toilets and offices.
3. Tie-ups with hotel chains, restaurants, corporates etc

The threats in the SWOT Analysis of Air Wick are as mentioned:

1. Local brands pose a threat
2. Limited brand loyalty as brand switching is high
3. Fake imitations affect brands image

Below are the top 2 Air Wick competitors:

1. Odonil
2.Ambi pur