Air Wick SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 8707
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SWOT Analysis of Air Wick with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Air Wick

Parent Company

Reckitt Benckiser

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

Brightening the air

USP

Room freshener with various types and flavors

Air Wick STP

Segment

Room Freshener

Target Group

Urban and semi-urban households

Positioning

To transform your home to a great environment making it happy and joyous

Air Wick SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air Wick :

1 . RB has been ranked as one of the Most Innovative Companies in the World
2. Available in various flavors and varieties.
3.Excellent brand promotion by advertising media

4. Brand presence by advertisements and prints
5. Excellent distribution network of Reckitt Benckiser

Weaknesses

1.Fake imitations affect sales
2.Limited brand presence in rural market

Opportunities

1.To Explore possibilities in rural market.
2.Launching series for cars, toilets and offices.
3. Tie-ups with hotel chains, restaurants, corporates etc

Threats

1. Local brands pose a threat
2. Limited brand loyalty as brand switching is high
3. Fake imitations affect brands image

Air Wick Competition

Competitors

Below are the 2 main Air Wick competitors :

1. Odonil
2.Ambi pur


The brandguide table above concludes the Air Wick SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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