Air Wick SWOT Analysis, Competitors & USP

Air Wick

Parent Company

Reckitt Benckiser

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

Brightening the air

USP

Room freshener with various types and flavors

Air Wick STP

Segment

Room Freshener

Target Group

Urban and semi-urban households

Positioning

To transform your home to a great environment making it happy and joyous

Air Wick SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air Wick. Strengths are:

1 . RB has been ranked as one of the Most Innovative Companies in the World
2. Available in various flavors and varieties.
3.Excellent brand promotion by advertising media

4. Brand presence by advertisements and prints
5. Excellent distribution network of Reckitt Benckiser

Weaknesses

Here are the weaknesses of Air Wick :

1.Fake imitations affect sales
2.Limited brand presence in rural market

Opportunities

Following are the Opportunities of Air Wick :

1.To Explore possibilities in rural market.
2.Launching series for cars, toilets and offices.
3. Tie-ups with hotel chains, restaurants, corporates etc

Threats

The threats of Air Wick are as mentioned :

1. Local brands pose a threat
2. Limited brand loyalty as brand switching is high
3. Fake imitations affect brands image

Air Wick Competition

Competitors

Below are the 2 main Air Wick competitors :

1. Odonil
2.Ambi pur