Finish is one of the leading brands in the FMCG sector. Finish SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Finish:
Diverse range of products, from simple cleaning to a sparkling shine
Finish form R&B is available in approx 75 countries, making is a leader in the segment
Above are the strengths in the SWOT Analysis of Finish. The strengths of Finish looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Despite being a widely available product, brand awareness is limited
High brand witching amongst customers due to make options available, hence limited loyalty
These were the weaknesses in the Finish SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Huge scope for expansion of dishwasher market in emerging economies
Brand name of Finish will help it associate with Dishwasher manufacturers and sell its product
Tie-ups wit hotel chains, restaurants etc
Above we covered the opportunities in Finish SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Washing powders used as dishwashers.
Not much scope for active advertising due to low penetration levels
The threats in the SWOT Analysis of Finish are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Finish - The Diamond standard of dishwashing ; Join the Finish revolution
Powerful solution for dish washing problems.
Dishwasher/home care segment
Housewives from urban households
A powerful dishwasher solution that saves water, energy and time.
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