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Finish SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Finish analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Finish SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Finish to benchmark its business & performance as compared to the competitors and industry. As of 2020, Finish is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Finish competitors and includes Finish target market, segmentation, positioning & Unique Selling Proposition (USP).

Finish SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Finish Brand Analysis
Parent Company

Reckitt Benckiser

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

Finish - The Diamond standard of dishwashing ; Join the Finish revolution

USP

Powerful solution for dish washing problems.

Finish STP
Finish Segmentation

Dishwasher/home care segment

Target Group

Housewives from urban households

Finish Positioning

A powerful dishwasher solution that saves water, energy and time.

Finish SWOT Analysis
Finish Strengths

Below are the Strengths in the SWOT Analysis of Finish:

1. Various products available in powder & Gel form
2. Recommended by leading dishwasher manufacturers
3. Diverse range of products, from simple cleaning to a sparkling shine
4. Finish form R&B is available in approx 75 countries, making is a leader in the segment

Finish Weaknesses

Here are the weaknesses in the Finish SWOT Analysis:

1. Despite being a widely available product, brand awareness is limited
2. High brand witching amongst customers due to make options available, hence limited loyalty

Finish Opportunities

Following are the Opportunities in Finish SWOT Analysis:

1. Huge scope for expansion of dishwasher market in emerging economies
2. Brand name of Finish will help it associate with Dishwasher manufacturers and sell its product
3. Tie-ups wit hotel chains, restaurants etc

Finish Threats

The threats in the SWOT Analysis of Finish are as mentioned:

1. Washing powders used as dishwashers.
2. Not much scope for active advertising due to low penetration levels

Finish Competition
Competitors

Below are the top 3 Finish competitors:

1. Vim
2. Dishmatic
3. Fortune


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Finish. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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