Finish SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3249

SWOT Analysis of Finish with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Reckitt Benckiser


Home Care brands



Tagline/ Slogan

Finish - The Diamond standard of dishwashing ; Join the Finish revolution


Powerful solution for dish washing problems.



Dishwasher/home care segment

Target Group

Housewives from urban households


A powerful dishwasher solution that saves water, energy and time.

SWOT Analysis


1. Various products available in powder & Gel form
2. Recommended by leading dishwasher manufacturers
3. Diverse range of products, from simple cleaning to a sparkling shine
4. Finish form R&B is available in approx 75 countries, making is a leader in the segment


1. Despite being a widely available product, brand awareness is limited
2. High brand witching amongst customers due to make options available, hence limited loyalty


1. Huge scope for expansion of dishwasher market in emerging economies
2. Brand name of Finish will help it associate with Dishwasher manufacturers and sell its product
3. Tie-ups wit hotel chains, restaurants etc


1. Washing powders used as dishwashers.
2. Not much scope for active advertising due to low penetration levels



1. Vim
2. Dishmatic
3. Fortune

The table above concludes the Finish SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Finish. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: