Finish SWOT Analysis
Finish is one of the leading brands in the FMCG sector. Finish SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Finish:
Quick Glance:
Finish Strengths
- Various products available in powder & Gel form
- Recommended by leading dishwasher manufacturers
- Diverse range of products, from simple cleaning to a sparkling shine
- Finish form R&B is available in approx 75 countries, making is a leader in the segment
Above are the strengths in the SWOT Analysis of Finish. The strengths of Finish looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Finish Weaknesses
- Despite being a widely available product, brand awareness is limited
- High brand witching amongst customers due to make options available, hence limited loyalty
These were the weaknesses in the Finish SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Finish Opportunities
- Huge scope for expansion of dishwasher market in emerging economies
- Brand name of Finish will help it associate with Dishwasher manufacturers and sell its product
- Tie-ups wit hotel chains, restaurants etc
Above we covered the opportunities in Finish SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Finish Threats
- Washing powders used as dishwashers.
- Not much scope for active advertising due to low penetration levels
The threats in the SWOT Analysis of Finish are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Finish SWOT analysis.
Continue reading more about the brand/company.
About Finish
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Finish Overview | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Home Care brands |
| Sector | |
| Tagline/ Slogan |
Finish - The Diamond standard of dishwashing ; Join the Finish revolution |
| USP |
Powerful solution for dish washing problems. |
| Finish STP | |
| Segmentation |
Dishwasher/home care segment |
| Target Group |
Housewives from urban households |
| Positioning |
A powerful dishwasher solution that saves water, energy and time. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Finish. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
