SWOT analysis of Finish analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Finish SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Finish to benchmark its business & performance as compared to the competitors and industry. As of 2020, Finish is one of the leading brands in the FMCG sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Finish competitors and includes Finish target market, segmentation, positioning & Unique Selling Proposition (USP).
| Finish Brand Analysis | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Home Care brands |
| Sector | |
| Tagline/ Slogan |
Finish - The Diamond standard of dishwashing ; Join the Finish revolution |
| USP |
Powerful solution for dish washing problems. |
| Finish STP | |
| Finish Segmentation |
Dishwasher/home care segment |
| Target Group |
Housewives from urban households |
| Finish Positioning |
A powerful dishwasher solution that saves water, energy and time. |
| Finish SWOT Analysis | |
| Finish Strengths |
Below are the Strengths in the SWOT Analysis of Finish: 1. Various products available in powder & Gel form |
| Finish Weaknesses |
Here are the weaknesses in the Finish SWOT Analysis: 1. Despite being a widely available product, brand awareness is limited |
| Finish Opportunities |
Following are the Opportunities in Finish SWOT Analysis: 1. Huge scope for expansion of dishwasher market in emerging economies |
| Finish Threats |
The threats in the SWOT Analysis of Finish are as mentioned: 1. Washing powders used as dishwashers. |
| Finish Competition | |
| Competitors |
Below are the top 3 Finish competitors: 1. Vim |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Finish. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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