Finish SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Finish SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Finish, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Finish to benchmark its business & performance as compared to the competitors, and make strategic improvements. Finish is one of the leading brands in the FMCG sector.

The article below lists the Finish SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Finish SWOT Analysis:

SWOT Analysis of Finish

For Finish, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Finish Strengths

The strengths of Finish looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Finish :

1. Various products available in powder & Gel form
2. Recommended by leading dishwasher manufacturers
3. Diverse range of products, from simple cleaning to a sparkling shine
4. Finish form R&B is available in approx 75 countries, making is a leader in the segment

Finish Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Finish SWOT Analysis:

1. Despite being a widely available product, brand awareness is limited
2. High brand witching amongst customers due to make options available, hence limited loyalty

Finish Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Finish SWOT Analysis:

1. Huge scope for expansion of dishwasher market in emerging economies
2. Brand name of Finish will help it associate with Dishwasher manufacturers and sell its product
3. Tie-ups wit hotel chains, restaurants etc

Finish Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Finish are as mentioned:

1. Washing powders used as dishwashers.
2. Not much scope for active advertising due to low penetration levels

Finish Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Finish:

1. Vim
2. Dishmatic
3. Fortune

Hence this concludes the Finish SWOT analysis.

Continue reading more about the brand/company.

About Finish

Finish Overview
Parent Company

Reckitt Benckiser


Home Care brands



Tagline/ Slogan

Finish - The Diamond standard of dishwashing ; Join the Finish revolution


Powerful solution for dish washing problems.

Finish STP

Dishwasher/home care segment

Target Group

Housewives from urban households


A powerful dishwasher solution that saves water, energy and time.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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