Amway Attitude SWOT Analysis, Competitors & USP

Amway and Alticor

Personal care brands- skin care

FMCG

That’s my attitude

Premium range skin care products

Skin care

Middle and upper class women

Premium range of skin care products

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amway Attitude. Strengths are:

1. Sturdy and classic packaging
2. The cleansers, moisturizers and toners are specifically prepared for dry and oily skin.
3. All Attitude products contain Skin Vitalizing Complex.
4. Wide range of products for all skin types

5. Coconut water is the constituent of all products

Here are the weaknesses in the Amway Attitude SWOT Analysis:

1. Availability of product is an issue
2.Priced bit on higher side
3. Not much of TV advertisement or brand ambassador, only mode of communication is word of mouth

Following are the Opportunities in Amway Attitude SWOT Analysis:

1. Increase the availability of product in international markets
2. Using various medium of communication like it is international brand; online can be a good platform
3. Can tie up with chains of beauty saloons

The threats in the SWOT Analysis of Amway Attitude are as mentioned:

1. Increasing competition in both national and international markets
2. Switching cost is low
3. Replacement by local products

Below are the top 7 Amway Attitude competitors:

1. Loreal

2. Ayur
3.Neutrogena

4. VLCC

5. Nivea

6. Biotique

7. Clean and Clear