SWOT Analysis of Amway Attitude with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Amway Attitude | |
|
Parent Company |
Amway and Alticor |
|
Category |
Personal care brands- skin care |
|
Sector |
|
|
Tagline/ Slogan |
That’s my attitude |
|
USP |
Premium range skin care products |
|
Amway Attitude STP | |
|
Segment |
Skin care |
|
Target Group |
Middle and upper class women |
|
Positioning |
Premium range of skin care products |
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Amway Attitude SWOT Analysis | |
|
Strengths |
1. Sturdy and classic packaging 5. Coconut water is the constituent of all products |
|
Weaknesses |
1. Availability of product is an issue |
|
Opportunities |
1. Increase the availability of product in international markets |
|
Threats |
1. Increasing competition in both national and international markets |
|
Amway Attitude Competition | |
|
Competitors |
1. Loreal 2. Ayur 4. VLCC 5. Nivea 6. Biotique |
The brandguide table above concludes the Amway Attitude SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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