Amway Attitude SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Amway Attitude SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Amway Attitude, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amway Attitude to benchmark its business & performance as compared to the competitors, and make strategic improvements. Amway Attitude is one of the leading brands in the FMCG sector.

The article below lists the Amway Attitude SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Amway Attitude SWOT Analysis:

SWOT Analysis of Amway Attitude

For Amway Attitude, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Amway Attitude Strengths

The strengths of Amway Attitude looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Amway Attitude :

1. Sturdy and classic packaging
2. The cleansers, moisturizers and toners are specifically prepared for dry and oily skin.
3. All Attitude products contain Skin Vitalizing Complex.
4. Wide range of products for all skin types

5. Coconut water is the constituent of all products

Amway Attitude Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Amway Attitude SWOT Analysis:

1. Availability of product is an issue
2.Priced bit on higher side
3. Not much of TV advertisement or brand ambassador, only mode of communication is word of mouth

Amway Attitude Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Amway Attitude SWOT Analysis:

1. Increase the availability of product in international markets
2. Using various medium of communication like it is international brand; online can be a good platform
3. Can tie up with chains of beauty saloons

Amway Attitude Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Amway Attitude are as mentioned:

1. Increasing competition in both national and international markets
2. Switching cost is low
3. Replacement by local products

Amway Attitude Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Amway Attitude:

1. Loreal

2. Ayur


5. Nivea

6. Biotique

7. Clean and Clear

Hence this concludes the Amway Attitude SWOT analysis.

Continue reading more about the brand/company.

About Amway Attitude

Amway Attitude Overview
Parent Company

Amway and Alticor


Personal care brands- skin care



Tagline/ Slogan

That’s my attitude


Premium range skin care products

Amway Attitude STP

Skin care

Target Market

Middle and upper class women


Premium range of skin care products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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