Amway Attitude SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 13881

SWOT Analysis of Amway Attitude with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amway Attitude

Parent Company

Amway and Alticor


Personal care brands- skin care



Tagline/ Slogan

That’s my attitude


Premium range skin care products

Amway Attitude STP


Skin care

Target Group

Middle and upper class women


Premium range of skin care products

Amway Attitude SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amway Attitude. Strengths are:

1. Sturdy and classic packaging
2. The cleansers, moisturizers and toners are specifically prepared for dry and oily skin.
3. All Attitude products contain Skin Vitalizing Complex.
4. Wide range of products for all skin types

5. Coconut water is the constituent of all products


Here are the weaknesses of Amway Attitude :

1. Availability of product is an issue
2.Priced bit on higher side
3. Not much of TV advertisement or brand ambassador, only mode of communication is word of mouth


Following are the Opportunities of Amway Attitude :

1. Increase the availability of product in international markets
2. Using various medium of communication like it is international brand; online can be a good platform
3. Can tie up with chains of beauty saloons


The threats of Amway Attitude are as mentioned :

1. Increasing competition in both national and international markets
2. Switching cost is low
3. Replacement by local products

Amway Attitude Competition


Below are the 7 main Amway Attitude competitors :

1. Loreal

2. Ayur


5. Nivea

6. Biotique

7. Clean and Clear

The brandguide table above concludes the Amway Attitude SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Amway Attitude. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: