Amway Attitude SWOT Analysis
Amway Attitude is one of the leading brands in the FMCG sector. Amway Attitude SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Amway Attitude:
Quick Glance:
Amway Attitude Strengths
- Sturdy and classic packaging
- The cleansers, moisturizers and toners are specifically prepared for dry and oily skin.
- All Attitude products contain Skin Vitalizing Complex.
- Wide range of products for all skin types
- Coconut water is the constituent of all products
Above are the strengths in the SWOT Analysis of Amway Attitude. The strengths of Amway Attitude looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Amway Attitude Weaknesses
- Availability of product is an issue
- Priced bit on higher side
- Not much of TV advertisement or brand ambassador, only mode of communication is word of mouth
These were the weaknesses in the Amway Attitude SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Amway Attitude Opportunities
- Increase the availability of product in international markets
- Using various medium of communication like it is international brand; online can be a good platform
- Can tie up with chains of beauty saloons
Above we covered the opportunities in Amway Attitude SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Amway Attitude Threats
- Increasing competition in both national and international markets
- Switching cost is low
- Replacement by local products
The threats in the SWOT Analysis of Amway Attitude are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Amway Attitude SWOT analysis.
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About Amway Attitude
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Amway Attitude Overview | |
|---|---|
| Parent Company |
Amway and Alticor |
| Category |
Personal care brands- skin care |
| Sector | |
| Tagline/ Slogan |
That’s my attitude |
| USP |
Premium range skin care products |
| Amway Attitude STP | |
| Segmentation |
Skin care |
| Target Market |
Middle and upper class women |
| Positioning |
Premium range of skin care products |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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