SWOT analysis of Amway Attitude analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amway Attitude SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amway Attitude to benchmark its business & performance as compared to the competitors and industry. Amway Attitude is one of the leading brands in the FMCG sector. The table below also lists the top Amway Attitude competitors and elaborates Amway Attitude market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Amway Attitude Brand Analysis | |
|---|---|
| Parent Company |
Amway and Alticor |
| Category |
Personal care brands- skin care |
| Sector | |
| Tagline/ Slogan |
That’s my attitude |
| USP |
Premium range skin care products |
| Amway Attitude STP | |
| Segment |
Skin care |
| Target Group |
Middle and upper class women |
| Positioning |
Premium range of skin care products |
| Amway Attitude SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amway Attitude. Strengths are: 1. Sturdy and classic packaging 5. Coconut water is the constituent of all products |
| Weaknesses |
Here are the weaknesses in the Amway Attitude SWOT Analysis: 1. Availability of product is an issue |
| Opportunities |
Following are the Opportunities in Amway Attitude SWOT Analysis: 1. Increase the availability of product in international markets |
| Threats |
The threats in the SWOT Analysis of Amway Attitude are as mentioned: 1. Increasing competition in both national and international markets |
| Amway Attitude Competition | |
| Competitors |
Below are the top 7 Amway Attitude competitors: 1. Loreal 2. Ayur 4. VLCC 5. Nivea 6. Biotique |
The brandguide table above concludes the Amway Attitude SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amway Attitude. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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