Amway Attitude SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 14445

SWOT analysis of Amway Attitude analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amway Attitude SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amway Attitude to benchmark its business & performance as compared to the competitors and industry. Amway Attitude is one of the leading brands in the FMCG sector. The table below also lists the top Amway Attitude competitors and elaborates Amway Attitude market segmentation, target group, positioning & Unique Selling Proposition (USP).

Amway Attitude SWOT, Competitors, Marketing STP & Brand analysis Table
Amway Attitude Brand Analysis
Parent Company

Amway and Alticor


Personal care brands- skin care



Tagline/ Slogan

That’s my attitude


Premium range skin care products

Amway Attitude STP

Skin care

Target Group

Middle and upper class women


Premium range of skin care products

Amway Attitude SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amway Attitude. Strengths are:

1. Sturdy and classic packaging
2. The cleansers, moisturizers and toners are specifically prepared for dry and oily skin.
3. All Attitude products contain Skin Vitalizing Complex.
4. Wide range of products for all skin types

5. Coconut water is the constituent of all products


Here are the weaknesses in the Amway Attitude SWOT Analysis:

1. Availability of product is an issue
2.Priced bit on higher side
3. Not much of TV advertisement or brand ambassador, only mode of communication is word of mouth


Following are the Opportunities in Amway Attitude SWOT Analysis:

1. Increase the availability of product in international markets
2. Using various medium of communication like it is international brand; online can be a good platform
3. Can tie up with chains of beauty saloons


The threats in the SWOT Analysis of Amway Attitude are as mentioned:

1. Increasing competition in both national and international markets
2. Switching cost is low
3. Replacement by local products

Amway Attitude Competition

Below are the top 7 Amway Attitude competitors:

1. Loreal

2. Ayur


5. Nivea

6. Biotique

7. Clean and Clear

The brandguide table above concludes the Amway Attitude SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amway Attitude. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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