SWOT analysis of Amway Attitude analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amway Attitude SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amway Attitude to benchmark its business & performance as compared to the competitors and industry. As of 2020, Amway Attitude is one of the leading brands in the FMCG sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amway Attitude competitors and includes Amway Attitude target market, segmentation, positioning & Unique Selling Proposition (USP).
| Amway Attitude Brand Analysis | |
|---|---|
| Parent Company |
Amway and Alticor |
| Category |
Personal care brands- skin care |
| Sector | |
| Tagline/ Slogan |
That’s my attitude |
| USP |
Premium range skin care products |
| Amway Attitude STP | |
| Amway Attitude Segmentation |
Skin care |
| Amway Attitude Target Market |
Middle and upper class women |
| Amway Attitude Positioning |
Premium range of skin care products |
| Amway Attitude SWOT Analysis | |
| Amway Attitude Strengths |
Below are the Strengths in the SWOT Analysis of Amway Attitude: 1. Sturdy and classic packaging 5. Coconut water is the constituent of all products |
| Amway Attitude Weaknesses |
Here are the weaknesses in the Amway Attitude SWOT Analysis: 1. Availability of product is an issue |
| Amway Attitude Opportunities |
Following are the Opportunities in Amway Attitude SWOT Analysis: 1. Increase the availability of product in international markets |
| Amway Attitude Threats |
The threats in the SWOT Analysis of Amway Attitude are as mentioned: 1. Increasing competition in both national and international markets |
| Amway Attitude Competition | |
| Competitors |
Below are the top 7 Amway Attitude competitors: 1. Loreal 2. Ayur 4. VLCC 5. Nivea 6. Biotique |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amway Attitude. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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