Amway Attitude SWOT Analysis, Competitors & USP
SWOT analysis of Amway Attitude analyses the brand by its strengths, weaknesses, opportunities & threats. In Amway Attitude SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amway Attitude to benchmark its business & performance as compared to the competitors. Amway Attitude is one of the leading brands in the FMCG sector.
The table below lists the Amway Attitude SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amway Attitude competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Amway Attitude Brand Analysis | |
|---|---|
| Parent Company |
Amway and Alticor |
| Category |
Personal care brands- skin care |
| Sector | |
| Tagline/ Slogan |
That’s my attitude |
| USP |
Premium range skin care products |
| Amway Attitude STP | |
| Segment |
Skin care |
| Target Group |
Middle and upper class women |
| Positioning |
Premium range of skin care products |
| SWOT Analysis of Amway Attitude | |
| Amway Attitude Strengths |
Below are the Strengths in the SWOT Analysis of Amway Attitude: 1. Sturdy and classic packaging 5. Coconut water is the constituent of all products |
| Amway Attitude Weaknesses |
Here are the weaknesses in the Amway Attitude SWOT Analysis: 1. Availability of product is an issue |
| Amway Attitude Opportunities |
Following are the Opportunities in Amway Attitude SWOT Analysis: 1. Increase the availability of product in international markets |
| Amway Attitude Threats |
The threats in the SWOT Analysis of Amway Attitude are as mentioned: 1. Increasing competition in both national and international markets |
| Amway Attitude Competition | |
| Amway Attitude Competitors |
Below are the top 7 competitors of Amway Attitude: 1. Loreal 2. Ayur 4. VLCC 5. Nivea 6. Biotique |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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